Press Release: India B2C E-Commerce Market 2015
India is projected to be the fastest growing B2C E-Commerce market in the BRIC countries in the next five years. This conclusion is drawn in a new publication by Germany-based secondary market research expert yStats.com. The report, titled “India B2C E-Commerce Market 2015” also reveals the main challenges faced by online retail in this country, including underdeveloped logistics and low credit card penetration.
Published on: Mar 4, 2016
Transcripts - Press Release: India B2C E-Commerce Market 2015
Hamburg, September 16th
India to Be the Fastest Growing B2C E-Commerce Market in the BRIC Countries
India is projected to be the fastest growing B2C E-Commerce market in the BRIC countries in the next five years. This
conclusion is drawn in a new publication by Germany-based secondary market research expert yStats.com. The report, titled
“India B2C E-Commerce Market 2015” also reveals the main challenges faced by online retail in this country, including
underdeveloped logistics and low credit card penetration.
B2C E-Commerce in India is driven by its vast population, increasing Internet penetration and scarcity of organized retail
especially in small towns and rural areas. Next year, India is predicted to top the USA to become the second largest country
worldwide in terms of the number of Internet users, behind China. While China has been the leader among the BRIC markets in terms
of online retail growth in the five years to 2014, during the next five-year period India is predicted to take over this position.
Online retail in India has much room for growth. B2C E-Commerce share of total retail sales was estimated at less than 1% in
2014, while the share of Internet users making purchases online was below one quarter. Another sign of immaturity is the high
share of online travel in total E-Commerce sales, reaching close to two-thirds according to some estimates. Furthermore, Internet
penetration on the 1.3 billion population in India was relatively low in 2014, although showing an improvement from a one-digit figure
in 2010. The spread of mobile Internet is expected to especially benefit the state of connectivity in this country, while also driving M-
Commerce sales up.
Apart from low Internet penetration, some major challenges faced by B2C E-Commerce in India include underdeveloped
logistics infrastructure and low credit card penetration. Online merchants’ profitability suffers from the necessity of accepting cash
on delivery and offering free shipping. The top three E-Commerce companies in the country, Flipkart, Snapdeal and Amazon India
develop their own logistics capabilities using recently obtained investment. Other E-Commerce players that benefited from investment
pouring into the Indian market include marketplace operator ShopClues, online classifieds website Quikr and online accommodation
booking website Oyo Rooms.
For further information, see:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.