Press Release: Europe Cross-Border B2C E-Commerce 2015
A new report “Europe Cross-Border B2C E-Commerce 2015”, published by Hamburg-based secondary market research firm yStats.com, sheds light on the cross-border trend in European B2C E-Commerce. The report finds that cross-border online retail trade is more intense between countries within the EU than between EU and non-EU member states. Read more here: https://www.ystats.com/cross-border-online-shopping-flourishes-across-europe/ Find the report here: https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-report-2015/
Published on: Mar 4, 2016
Transcripts - Press Release: Europe Cross-Border B2C E-Commerce 2015
Hamburg, August 25th
Cross-Border Online Shopping Flourishes Across Europe
A new report “Europe Cross-Border B2C E-Commerce 2015”, published by Hamburg-based secondary market research
firm yStats.com, sheds light on the cross-border trend in European B2C E-Commerce. The report finds that cross-border online
retail trade is more intense between countries within the EU than between EU and non-EU member states.
The cross-border online shopping trend is growing around the world and Europe is no exception. The region’s share of global
cross-border online retail sales is predicted to amount to one quarter within the next ten years. The share of online shoppers
making purchases directly from foreign online retailers differs from country to country within Europe. Among the largest markets,
Italy, Spain, Russia and the UK led in penetration of online shoppers making cross-border purchases at least once a year, as of
early 2015. Of all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted the highest cross-border
online shopper penetration last year. Generally, the share of online shoppers in the EU buying online from other EU member states
was higher than the share of those buying from the rest of the world.
The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are attractive destinations for cross-
border online shoppers around the world. More than a quarter of all orders dispatched from online merchants in the UK were shipped
internationally last summer, and in Germany over half of online merchants were selling to more than one country internationally. Italy
and Spain saw their cross-border E-Commerce exports increase as well, though they were still outweighed by imports.
In Eastern Europe, cross-border online retail sales to Russia more than doubled in 2014. Chinese E-Commerce marketplace
AliExpress significantly gained in popularity among Russian online shoppers and another China-based player, JD.com launched a
Russian-language version of its website to gain a share of tens of millions of online orders shipped from China to Russia every year. In
Poland, as well, AliExpress ranked in the top 3 overseas E-Commerce websites used by online shoppers, behind eBay and Amazon.
Overall, the cross-border E-Commerce trend is expected to persist in all European sub-regions in the near future.
For further information, see:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.