Nathan ayer 062413
Published on: Mar 3, 2016
Transcripts - Nathan ayer 062413
© Linckia LLC. January 2012Product Manger / Product EngineerProven track record conceptualizing design in the product development industry.
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based Consulting© Altitude, Inc. 2011 2BackgroundAttributes• Results Driven• Strategic• Enthusiastic• Synergistic• Analytical• Tech savvy early adopter• Outdoor enthusiastContact• Nathan E. Ayer• Public profile: LinkedIn• Email: Ayer.firstname.lastname@example.org• Phone: 415.624.6732Vermont native• Born and raised in Middlebury VT• Inherently solid work ethic & desire tocontribute to community & careeraspirations.Ithaca College, Ithaca NY• Bachelor of Arts in Economics• Double Minor in Business & Theater• Varsity athlete• Alpine skiing• LacrosseUS News & World Report Best Colleges 2013 Edition :Ithaca College ranks top 10 of Best Colleges RegionalUniversities in Northern US
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based ConsultingCore CompetenciesNew ProductConceptIdeationPatentAnalysis &FormationProjectManagementResearchProductConceptPrototypeDevelopmentProductDevelopmentDomestic &InternationalProductSourcingFosterCustomer &PartnerRelationshipsFundraising
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based ConsultingWork History• Product Manager & Product Engineer at ADK Packworks• August 2011 – Present• Product Manager & Product Engineer at Linckia LLC• June 2009 – Present• Product Engineer at Grate Ideas Inc. Pool Grating and Accessories• June 2009 – December 2010• Sales Director at Latitude 15 Outdoor Performance Apparel• June 2008 – December 2010• Project Manager at Linckia LLC• January 2007 – June 2009• Logistics Coordinator at Linckia LLC• June 2005 – January 2007
© Linckia LLC. January 2012© Linckia LLC. January 20125Work Examples• ADK Packworks• PediYeti• LEX Infant Formula Machine• Snapalite• Hammer Head Sleds• AirCrib• NEOS and ULU
© Linckia LLC. January 2012© Linckia LLC. January 20126© Altitude, Inc. 20112120.751.5177ADK PackWorksPediYetiLEXSnapaliteHammer Head SledsAirCribNEOSULUContributions to Linckia(millions)
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based ConsultingADK PackWorksADK PackWorks is areimagined pack and bagcompany currently focusing onreusable shopping bags• Managed productdevelopment & design• Managed line extensions• Overseas product &component sourcing• Product costing• Manged website andbranding efforts.
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based ConsultingPediYetiThe PediYeti is a simple solution to painful PlantarFasciitis.• Managed product design and engineering• Mold manufacturing• Package design• Identified and managed distribution partner• Located and managed US based production /sourcing of materials• Managed fulfillment• Patent research and development
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based Consulting9Linckia Express LLC• Raised over $1M for product development• Managed engineering partners• Developed patented dispensing and mixingtechnology• Hand built first functional breadboardprototype (see video)• In depth patent research and development• Managed market research• High level networking into the 4 major infantformula companies in the US• Secured a leader in small appliancecommercialization/distribution• Created business plan and scope of workdocumentsLinckia Express is a startup venture working tobuild a safe and convenient infant formuladispensing and mixing machineClick to Play
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based ConsultingSnapaLiteSNAPSnapalite is lighting to makeoutdoor activities safe.• Managed product andpackaging design• Sourced in China• Identified and solidifieddistribution partner• Factory direct todistribution partnermaintaining high marginswith low overhead.• Patent research anddevelopment
© Linckia LLC. January 2012© Linckia LLC. January 2012Fee Based Consulting11Hammerhead SledFrom 2009 to 2011 Hammerhead sleds sales declined.Linckia was retained to help the company regain marketshare.• Navigated market strategies to reestablish brand• Negotiated licenses for exclusive distribution• Identified and implemented lower costmanufacturing source• Lowered overhead
© Linckia LLC. January 2012© Linckia LLC. January 201212AirCribThe AirCrib is an inflatable basinetdesigned for working and travelingparents• Identified and managed Asianmanufacturing partner• Redesigned AirCrib to meet updatedmaterial and safety regulations• Managed branding includingimagery, website, packing, promomaterial• Developed new patented features
© Linckia LLC. January 2012© Linckia LLC. January 201213NEOS & ULU (Owned by Linckia)• Researched and identified potential acquirers• Assisted with the negotiations and final sales of both companies.NEOS was sold to Norcross Safety Products, now part of Honeywell. ULU was sold to Chaco Inc., nowpart of Wolverine World Wide.