National jeweler notes whiteflashэээs reasonably priced platinum engagement ring settings
Published on: Mar 3, 2016
Transcripts - National jeweler notes whiteflashэээs reasonably priced platinum engagement ring settings
National Jeweler notes Whiteflash’s reasonably priced Platinum Engagement Ring SettingsKatie Holmes has one. So does trendsetter Beyonce, country princess Carrie Underwood, androcker Gwen Stefani. We’re not talking about the latest “It Bag”; we’re talking about platinumengagement rings.Although platinum has been around for thousands of years, it has recently become the mostdesirable metal for bridal and fashion jewelry, renowned for its rarity, its durability, its lusterand its hypoallergenic qualities. In fact, a recent report in National Jeweler documented aneven newer trend –the entry onto the bridal jewelry market of “entry-level” platinum, priced atranges affordable to the average consumer. Look out, Mrs. Tom Cruise and Mrs. Jay-Z. Platinumisn’t just for superstars anymore.The price of platinum has undergone some drastic ups and downs recently, as reported onKitco.com. The whole precious metals market has been through some radical changes, andplatinum prices were certainly affected.Nevertheless, jewelers are well aware of how price-conscious the 2011 consumer is, and theyhave introduced more affordable platinum designs to bring high-end fashion and high-levelquality to even their non-celebrity clients. “Designers from A. Jaffe and Bulgari to Tacori andWhiteflash.com.” reports National Jeweler, “have started offering more affordable platinumdesigns.”But affordable doesn’t have to mean bargain basement, Whiteflash.com, for example, an e-tailer jewelry boutique specializing in bridal jewelry, offers in-house designs, custom designwork, and platinum engagement rings designed by legendary jeweler Vatche. These designsbespeak elegance and opulence, even as the company strives to present prices that areaccessible even to the average American. Entry-level platinum is a big part of this effort,especially in the quickly-rebounding bridal jewelry market. The ever-popular Amphora engagement ring features a full 2/3 of a carat of melée diamonds set in platinum—all for under $2,000“Entry level” means high quality designs with a limited amount of diamond embellishment andhand engraved filigree, bringing prices down to the point where every bride can proudly holdout her hand and show off her platinum. Even traditionally high end jewelers like A. Jaffe andBulgari are finding ways to make their notoriously pricey baubles a little more accessible to theaverage folk.
The Cameron engagement ring offers high-luster, durable platinum in a bezel setting for under $1,600“Platinum is still the aspirational bridal metal of choice,” says Phyllis Bergman, CEO of MercuryRing Corp. in National Jeweler, “I think entry level is most important today because platinumjewelry at entry-level prices provides an extraordinary value proposition for today’s consumer.”Platinum eternity bands, in particular, have never been hotter. Celebrities like Megan Fox,Carrie Underwood and Emily Blunt all wear this opulent and romantic style, so it isn’t surprisingthat fashionable brides are scouring the Internet to try to find their own platinum eternity bandat a price point that doesn’t require a movie star’s budget. At Whiteflash.com, a three-quarterplatinum eternity band featuring A Cut Above® diamonds and sapphires retails for $800; ATacori brand platinum and diamond eternity band can be found for around $2,000.As luck would have it, the recent trend of gemstone engagement rings happens to be a littleeasier on the pocket than traditional diamonds, leaving a little more leeway in many couples’budgets—and a great opportunity to enhance a simple ring with a platinum setting. The famousring that launched this trend is the platinum and 18-carat sapphire and diamond ring PrinceWilliam used to propose to Kate Middleton. The ring’s previous owner? Prince William’smother, Princess Diana. Similar platinum ring settings from A. Jaffe can be had from $2,500,without center stones, although a recent surge in popularity has made sapphires harder to comeby.
Three stone rings are generally more pricey than solitaires; this three-stone beauty from Whiteflash can be had for $2,795. Diamonds not includedThe entry level bridal consumer looking for value and enduring quality has never had morechoices at his or her fingertips than today, as the bridal market races to provide innovative andtop-notch products at every price point. http://www.whiteflash.com/about-diamonds/news/national-jeweler-notes-whiteflashs- reasonably-priced-platinum-engagement-ring--settings-859.htm