Press release mobile advertising sends in the ad man
Mobile Advertising sends in the Ad Man.
Published on: Mar 4, 2016
Transcripts - Press release mobile advertising sends in the ad man
Mobile Advertising Sends in the Ad Man
For Immidiate Release
October 6, 2014
For the last three or four years, cell phone and mobile device users have found peace and
tranquillity by using their gadgets to do any-and-every-thing online. Part of the joy of using
mobile is that the Ad Man –the guy that is in your face selling everything for the “right now”
“last chance” “only for the next 20-minutes” items that cost anywhere from $19.99 plus shipping
to $19.99 shipping included.
Well, according to Forbes, Mobile Marketing Watch and Cite World, the Ad Man is about to
jump out of your cell phone and destroy your sanctuary very, very soon.
In one of Wesley Yuhn Reviews where the mobile marketing and email marketing strategies best
align themselves reinforced the point mobile marketing strategies need to be responsive, include
you city and telephone number and be designed specifically for mobile screen sizes.
According to comScore, a site that scores digital commercials, “4 out of 5 consumers use their
smartphones to shop.” Apparently Google, Apple, Facebook and Twitter all came up with the
same findings since the big four are in the process of developing new software to create small
screen ads for phones and tablets.
In spite of the new programs under development that will make mobile advertising easier for
everyone to use, Mr. Yuhn contends that “today, using emails as the method to achieve a
successful mobile marketing strategy is the most effective and efficient way to go.
The industry knows that more emails are opened in mobile devices – particularly smartphones –
than in any other format. Until the new programs are ready to produce ads, using emails only
makes good sense.”
Twitter announced this week that more major corporations are taking advantage of the hashtag as
part of their mobile marketing strategy. In response to the need for immediate conversion
options, Twitter has added a “Buy” button that opens to a pop-up landing page where you can
shop for any particular item.
Mountain Dew – one of the companies taking part in the test program – decided to try a
sweepstakes with an 800-number, asking followers to call to win a case of the beverage. They
added a click-to-call button hidden inside the tweet. The response result was 3500 calls with
more than 78% going over the 30-second mark. (Obviously, these were not accidental calls.)
YouTube is on the brink of exceeding the $1 Billion mark, according to research done by
EMarketer for the year 2014. YouTube videos are often linked to mobile advertising formats
requiring interaction and acceptance by the consumer. These videos have been used in the “free”
online gaming market for digital book sales by independent publishers and Amazon for the past
Ever since Google added their Goggle Local to help small businesses be seen by consumers in
their own regions, mobile searches have increased astronomically with more than 75% of users
searching for local businesses to purchase products and services.
Google’s new “mobile display ad format” that anyone can use to generate interesting,
responsive and interactive mobile ads will be the ideal for local businesses. This should allow
small operations like the local deli or corner café to target their advertising and cost less than