Published on: Mar 4, 2016
Transcripts - self-imaging pollcom
Self-imaging Achmad Supardi
Self-imaging: deliberate action(s)aimed at projecting good and/orbeneficial self-image
Why do we need tocreat and maintainpositive self-image?1. Communication is S-O-R2. Man reacts based on what they perceived as the ‘right’ thing (right thing to do, right thing to fulfill his/her interest, etc)3. Decision-making often influenced by past experiences and individual as well as communal valuesThese means that cultivating a good image is important and strategic
Substance Vs AppearanceWhat substance?What appearance?The significance to deliver strong substance in afriendly yet catchy appearance?Compromy?
Policies Vs StyleExamples of political styles Is it possible to blend themnicely?
Front Stage Vs Back StageExamples of differencesbetween front and backstages:1. Binary differences2. Mild differences
Factors taken intoaccount in developingpositive self-image…………………….…………………….…………………….
Factors taken intoaccount in developingpositive self-image1. The projected (intended) image2. Community/target’s valuesBe aware of the content (message) to be deliveredand the way of delivering it
Ways (Strategies) indeveloping positive self-image1. Inline with community’s values2. Less likely to trigger conflict3. Media-friendly message and package
Self-Imaging and MediaA. Self Imaging and MediaOwnershipMedia sets the agenda for the publicCooptating the media means cooptating (most of the) peopleMedia ownership relates closely to the democratic discourse on publicMedia ownership should be governed and limited (anti-trust regulations)
Self-Imaging and MediaA. Self Imaging and Media SettingMedia has its own agendaMedia, naturally, always curious and suspicious about politicians and political actorsPoliticians need to understand how media works (deadline, easyness to be interviewed/reached, being unique/controversial)Politicians need to understand what media love (tabloidization trens maximize it, don’t be the victim of it)Politicians need to insert their agenda to the media, not forced the media to do so
How to measure self-imaging?
How to measure self-imaging? Congruency between theactor’s intented image andimage built in people mind (Positive) top of mind