Previous e4 idents.
Published on: Mar 4, 2016
Transcripts - Previous e4 idents.
Previous E4 Idents.I have chosen three e4 idents to look at and see how they vary from eachother. I am doing this to see what kind of style e4 usually go for whencreating/picking their idents so I can get ideas for when I start to create myident.E4 ident 2007End of ident.In this ident everything is moving at a fast pace and we the wall in our viewgets decorated in purple, which is the colour used to represent e4 and the e4logo comes up against the wall. Then from the living room we see drawersopening by themselves and showing bright colours, I presume this is to keepthe audiences eye and attention from drifting. There is a lot going on for a
twentysecond ident. Then towards the end wesee computer generatedimagery and it’s a garden in the living room with the e4 in centre screen. Itlooks fun and interesting.E4 Ident 2009End of IdentThe second e4 ident I looked at is somewhat similar to the one above asthey’re both re-creating a room in a house. First of all, we see what look likegarage doors opening and then storage boxes coming out of them; the boxesare covered in e4 logos. The boxes then open and kitchen utensils etc. comeout of the boxes. As you can see in the print screens above, the e4 colour,purple, is used throughout. I like how everything is happening quite quickly asthis captures the audience’s attention and as the ident is 30 seconds longs so
the ident has to be exciting and different so they don’t lose their attention.Then half way through the ident we see drums and music speakers comingout of a van. I think the whole point of the ident is by showing kitchen parts,parts of a living room and then the music is to show that it’s a channel that hasa chilled out vibe to it and it’s also creative with lots of things happening, andthen the music because that’s a big part of e4 as a whole.E4 ident 2011.End of ident.This e4 ident is one of the most recent ones. It’s extremely short and is onlyon for 10 seconds. This is extremely cartoon like and because of how shortthe advert is your attention doesn’t really drift. I like how just the logo is in
colour, it makes it so much more noticeable. However because of how bluntand sharp the other images are in the background, they’re still just equally asnoticeable. Over all I prefer this ident out of them all as it’s simple but yet tome the most effective.