Polycarb chemicals ltd.
Published on: Mar 4, 2016
Transcripts - Polycarb chemicals ltd.
Nida Zainab Nidhi Gupta Sandeep Patle Sanjeev Malviya Vineet KhushalaniVijendra Chandravanshi
INDUSTRY : Polycarb Chemical Limited. TYPE : Private. FOUNDED : April 1999. LOCATION : Bangalore. FOUNDER’S : Dr. Balakrishnan, Dr C. Sachin, Dr. K. Mehta and Dr. Mukherjee. KEY PEOPLE : Dr. Reddy ( chairman & managing director). PRODUCT : Polycarb Produces in a two forms (Powder & Resin). EMPLOYES : Overall Manpower was 22. INVESTMENT : 21 Million. RECOGNIZED BY : Department of Scientific & Industrial Research.
Polycarb is product in two states powder and resin. As a fine powder it used for laminates with intensives use in printed circuit board (PCBs). In the resin state it used in glass, silica, armid and carbon fibers.
SStrengths Weaknesses• Customize productservice.• Enhancing the W • Low manpower, Ego clashes. • No brand image. • No clear strategicproduct line. direction.• Innovation of polycarbXL.Opportunities Threats• Support from theministry of defence.•Application for existingproduct. O T • Existing competitors. •Introduction of substitute product.•None of the competitors •Growing barganingfirm was as focused power of customer.specilized as pccl. .
F Financial Resources H Human Resources 1. Existing staffing resources – overall 211. Investment in New Product – 21 million Employees2. Distribution channels – No allocation of sources 2. No. of staff by function,3. Production capacity location.experience, qualification4. Existing finance funds remuneration.5. Ability to raise new funds 3. Incremental human resource. P Physical Resources I Intangible Resources 1. Production facility 1. Goodwill 2. Marketing facility 2. Reputation 3. IT system 3. Brand 4. Integration with customer and 4. Relationship supplier 5. Relationship b/w customer & company
Bargaining power of suppliers : Threat of New Entrants: 1.New entrants to an industry can raise the1. Oligopoly market : There are few seller level of competition. & few buyer 2. Economic of Scale 2. The cost of the product is fixed not 3. The entry of DuPont as an independent much profitable margin in the product. unit in India Intensity of Rivalry : 1. The structure of competition. 2. Strategic objectives. 3. It realized that producing polycarb with the expected quality and uniformity was not as easy task.Threat of substitutes : Bargaining power of buyer :1.Buyer willingness to substitute. 1.There are few dominant buyers & many2. The relative price and seller in the industry.performance of substitutes. 2. Not much knowledge about PCCL3. Chose to produce a resin closer 3. Distributors were not willing to take riskto Polycarb-XL with small player