Natural food color
Venkatesh is manufacturer of high-purity, regulated colors for the food industry. producing a full range of natural food colors, we are able to offer you the best advice for meeting your product requirements.Our product are , Annatto Color ,Beet Root Color , Turmeric yellow color , Caramel color more...
Published on: Mar 3, 2016
Transcripts - Natural food color
VENKATESH FOOD INDUSTRIES
Natural Color Powders
Venkatesh Food Industry is a leading manufacturer of Natural Food Colors in INDIA. Our natural colors are widely used by many
prestigious companies across the world.
The colour of your product plays an important role by visually stimulating your appetite. But have you ever wondered where these
colours come from? Let’s take a closer look.
Natural food colour is any dye, pigment or any other substance obtained from vegetable and, fruit that is capable of colouring foods
or drugs. Colours come from variety of sources like seeds, fruits, vegetables. Beet root and turmeric are some of the natural
sources from which colours are extracted.
Red / Pink
Regulation: Whether it is natural or synthetic, the key thing is to meet the desired specifications of the product as stipulated by
regulation. There are a set of regulations according to Global Food Safety Initiative (GFSI) and FSSAI - the Indian regulatory body
for the use of food colors in different foods. Even if there is a tilt towards natural products, if the desired specifications are not met,
then this serves no purpose.
Apart from providing uniformity to the finished product, colors tempt consumers by adding more onto the products visual appeal.
With growing awareness, the ill-effects of consuming synthetic or artificial food colors is more pronounced and as a result,
consumers have started switching to natural food colors. This trend is more visible in developed countries such as Europe where
consumption of natural food colors is high despite the fact that natural food colors are more expensive than synthetic colors.