Press release english - social media and recruitment sector
Published on: Mar 4, 2016
Transcripts - Press release english - social media and recruitment sector
Koksijde August 24th, 2010
Recruitment and social media seem to go hand in hand. Candidates who are looking for a new
job are often told to update, complete and professionalize their profiles on all of these social
media platforms in order to be found easily. However, how professional and visible are
recruitment companies and professionals? It is clear that these companies and its professionals
are making progress using social media but there is certainly a lack of strategy and direction.
Though recruitment companies are present in social media, few promote their presence (14%)
on their website of jobsite. 8% of all companies analyzed did not have a website nor a social
media presence. LinkedIn is the social media platform that recruitment companies seem to
Room for improvement on the professional image.
Job searchers are often told to professionalize their social media profile on LinkedIn by
completing them as much as possible. However, this can not be said about the recruitment
professional! They seem to leave all the good advice behind them with as most notable
examples the fact 51% does not have a profile picture and 52% do not mention their own
Lack of engagement.
The limited visibility of recruitment companies and the poor level of professionalism by the
recruitment professionals lead to a lack of conversation and/or engagement with candidates.
The mostly mentioned reasons for this behavior is the “lack of time” and “lack of results” (aka
ROI). The conclusion is that today social media is being used reactively as to mainly verify that
the paper resume corresponds the online resume.
Recruitment companies let a lot of opportunities slip because of this lack of engagement with
possible candidates including those not actively looking. Engagement will lead the way to
finding good candidates with the right profiles more easily as a few companies in the research
have demonstrated. Creating the right image will build the brand even in the recruitment
This research is the result of a market study done by Vanguard Leadership in July 2010. In this
market study we have used social media and the internet to build the dataset. We have
analyzed 180 websites of recruitment companies and 850 profiles (in LinkedIn) of recruitment
professionals in the Belgian market). The complete report and the presentation can be found on
slideshare (report: http://slidesha.re/9rJlt8 or http://scr.bi/atOa17 – presentation:
http://slidesha.re/9q47JN or http://scr.bi/aM94PS).
Social Media Policy Creator/General Manager
Phone: +32 478 50 41 35
Vanguard Leadership (www.vanguard-leadership.be) is a company that helps protect
companies and individuals protect their reputation in social media by providing awareness
presentations, social media inventories, creating social media policies, training and social media