[PDF] Pressemitteilung: Speech Ian Robertson, MINI Press Conference in Beijing at Auto China 2010 [http://www.lifepr.de?boxid=159208]
Published on: Mar 4, 2016
Transcripts - Press_version_speech_Ian_Robertson_MINI_Peking_English_2.pdf
BMW Group Corporate CommunicationsMINI Press Conference Auto China 201023 April 2010, 12.30 – 13.00 amIan RobertsonMember of the Board of Management of BMW AG, Sales and Marketing- Please check against delivery -
2Nihao and welcome to MINI!It’s great to be back here in Beijing.This city is such an exciting mix of tradition and ultra-modern - it is constantly changing and evolving.Just like MINI!After celebrating a milestone 50th birthday last year, MINI has shown that it is more youthful andappealing than ever. MINI is not a miniature version of another model series. MINI is and will remainthe Original – with a cheeky attitude, a unique tradition and millions of fans all around the world. Thegood news for MINI fans is that the MINI family will grow – with three completely new modelscoming in the near future. But before we take a closer look at that, I’d like to give you an overview ofhow MINI is doing across the globe – especially here in China.This year is promising to be a great year for MINI!Worldwide: we had already sold around 50,000 MINI cars at the end of the first quarter. March was anexcellent month which contributed to around half of those first quarter sales.And MINI is finding an increasing number of fans here in China.March was an outstanding month for MINI here – with growth of 95 percent over last year.We have seen a total growth of over 150 percent in the first quarter compared with last year whichmeans we have already reached our half-year sales figures from 2009 in the first quarter in China. Weare extremely confident about further strong growth for MINI in this market.China is becoming an increasingly important market for MINI.We are clearly committed to further developing our business and customer satisfaction here. By theend of 2009, the MINI dealer network had grown to include 35 outlets. We will continue to expand theMINI dealer network in order to further offer the best service to MINI customers. In 2010 we willopen two independent MINI 4S dealers in Beijing and Shanghai respectively – as well as around 10new outlets.And we also want to provide the growing number of MINI fans in China with fun activities, becausethat’s what MINI’s about. Last month we kicked off the MINI Chinese Job – which captures the spiritof the famous “Italian Job”. Fans from all over the country will take part in a series of drivingchallenges over the next four months, leading up to the finals in summer.The winning team will receive China’s first John Cooper Works MINIs, to drive for a year.
3Apart from its driving fun, MINI is also top when it comes to fuel efficiency and low emissions. Andwith its minimal proportions, there is no doubt that MINI is a perfect city vehicle. China is expected tobe home to eight megacities by 2025.Long term, it is our goal at the BMW Group to create zero-emissions mobility, which will beespecially important for such populated cities.Some of you may have heard about the all electric MINI E, which you can see here on our stand. Withover 600 of these cars in the US, Germany and the UK, we have the largest fleet involved in a globalpilot project to test everyday life with an electric vehicle. And as announced yesterday, we will beexpanding our MINI E project to China this year. We’ll let you know further details as they come tohand.Ladies and Gentlemen –MINI is a brand which is so exciting and always one step ahead. It has so much potential for breakingnew ground and evolving to suit the changing needs of customers.To give you a taste of how MINI’s future will look, we’ve brought the MINI Coupe Concept to Chinafor the first time. We wanted to bring the Roadster Concept as well, but unfortunately the effects ofthe volcano in Iceland caused a little glitch in its transport. As we’ve already announced, these twomodels will go into production and today I’m very pleased to announce that one of these models willalready be available in 2011. We like to keep things exciting at MINI! In total, we will add three newmodels over the next years to bring the MINI family up to six. This underscores the consistent growthand development of the MINI family.And today I’m very proud to present the Asia premiere of the fourth member – the MINI Countryman!As you will see in a moment, the MINI Countryman is a car which is unprecedented in the history ofMINI. As a Crossover, it bridges the gap between the classic MINI and a Sports Activity Vehicle –one which goes far beyond urban boundaries.
4Here it is, the MINI Countryman!The MINI Countryman is our answer to the needs of customers who were looking for a bit moreMINI. It’s the first MINI which has four doors, four-wheel-drive, four individual seats and measuresover four metres long. And true to MINI’s motto – it’s MINI on the outside, Maxi on the inside.It offers more space and greater flexibility, as well as typical MINI fun.Not only do passengers have a lot of room, the luggage compartment is also very spacious. And thetailgate opens up wide which is great for loading bulky items.And the slightly elevated seating in the MINI Countryman makes it easy to enter and exit the vehicleand it also allows for improved road vision.One feature that is unique to this model is the innovative MINI Centre Rail.This aluminium track stretches from the front to the rear of the interior and offers storage for personalitems. The Centre Rail has neatly integrated electrical and USB connections for seamless integrationof smartphones, such as the iPhone, and other devices.The good news for customers in China is that we’ll be launching the MINI Countryman here in thefirst quarter of 2011. It will be available as a Cooper and Cooper S.As I mentioned, the MINI Countryman is the first MINI which offers all-wheel-drive.Here in China, the MINI Cooper S will be available with the optional permanent all-wheel-drivesystem, which we call MINI ALL4.And being a true MINI, it has minimal emissions and fuel consumption and is the leader in its class, interms of eco-friendliness.The MINI Countryman unites all the characteristics customers want in one package. It suits any agegroup and is a car for singles, couples and families alike.Above all, it underscores the MINI brand’s character: ever so unique, ever so progressive, and ever soMINI.