Pressefassung BMW PK Peking English [http://www.lifepr.de?boxid=159207]
Published on: Mar 4, 2016
Transcripts - Pressefassung_BMW_PK_Peking_English.pdf
BMW GroupCorporate CommunicationsBMW Group Press Conference Auto China 201023 April 2010, 10:00 – 10.30 amDr. Norbert ReithoferChairman of the Board of Management of BMW AGDr. Klaus DraegerMember of the Board of Management of BMW AG, Development- Please check against delivery -
2Dr. Norbert Reithofer , Chairman of the Board of Management of BMW AGLadies and Gentlemen,Welcome to the BMW Group Press Conference!Have a look at the BMW Vision EfficientDynamics: This is future mobility created by BMW. This caris proof that BMW is and continues to be a sport-inspired premium brand. And this is what ourcustomers in China and around the world expect from us.This is still just a concept, but I can assure you after having driven this car myself that: This is sheer driving pleasure. This is a performance of 356 hp at a fuel consumption of only 3.76 liters. This is future-looking BMW design. This is the sophisticated combination of innovative drive systems. This car can also run solely on electric power, in other words: at zero emissions.Our passion for cars and our expertise in efficient engine technologies, light-weight construction andaerodynamics – not to forget the signature BMW design – have been perfectly combined in thisconcept car.We think ahead – for our customers and for the environment. That is what continues to make theBMW Group so successful here in China. Our Chinese customers love BMW cars. Last year, we soldhere in China more than 90,000 cars. Every day, more and more people here decide to buy a BMW.So, in the first three months of this year, our BMW sales in China have increased by more than 100percent over the same period last year. In 2010, we aim to deliver around 120,000 cars to our Chinesecustomers.We are successful on the Chinese market. That’s why we are investing in China. Since 2003, we havebeen operating a BMW plant in Shenyang, in a joint venture with our partner Brilliance.Now, we are building a new plant in Shenyang to expand our production capacities. Together with ourpartner, we are investing 560 million Euros or 5 billion Renminbi.
3Our Chinese customers appreciate innovation. At the same time they want to enjoy sheer drivingpleasure – whether they are behind the steering wheel or sitting as a passenger in the rear. Fulfillingour customers’ individual desires and needs is what motivates us at BMW: So today, we have broughtyou new BMW models with innovative drive systems that we are showing for the first time in Asia.And we have a real world premiere for you as well. My colleague Klaus Draeger will present all ofthese cars to you. Thank you very much!Dr. Klaus Draeger , Member of the Board of Management of BMW AG, DevelopmentLadies and Gentlemen,This is the BMW ActiveHybrid X6.This Sports Activity Coupe is the world’s fastest all-wheel drive hybrid. And it’s powered by threeengines: a V8 engine with BMW TwinPower turbo technology and two electric motors. The combination of two drive systems unfolds an impressive 485 horse power and a maximum torque of 780 Newton meters.In other words: This is also the world’s most powerful vehicle of its kind. Compared to theconventional BMW X6, the hybrid needs 20 percent less fuel.Apart from the BMW ActiveHybrid, our Efficient Dynamics activities also include the development ofelectric vehicles. The BMW Group is a leader of e-mobility.This is the BMW Concept ActiveE. A fully electric car based on the BMW 1 Series Coupe. It is anelectric vehicle suitable for everyday use – a four-seater with a useful trunk. This car is powered by anelectric synchronous motor. Newly developed lithium-ion batteries store the electric energy. 170 horsepower are available from the word go. Its range in everyday use is about 100 miles or 160 km.
4I can promise you today: By next year, this electric car will come to China – as a test fleet forcustomers here in China. Before this, the MINI E field trail will be started by the end of this year.The experience we gain here will be included in the development of our Megacity Vehicle. This car isthe next milestone on the path to sustainable mobility of the future. As early as 2013, we will launchthe Megacity Vehicle – under a new BMW sub-brand. It will be BMW Group’s first series productionelectric vehicle. Now let me show you what our customers in China can look forward to already thisyear.Ladies and Gentlemen,Please welcome a real world premiere: The new BMW 5 Series Sedan Long Wheelbase.This car will be available here beginning fall 2010. Just like the new BMW 5 Series Sedan, the LongWheelbase Version was conceived and created by the engineers and designers at our Research andDevelopment Center in Munich. The long version of the 5 Series Sedan offers the same technologicalinnovations and driving dynamics as the regular sedan.This new BMW 5 Series is characterized by: a new series chassis; engines even more powerful and fuel-efficient, thanks to BMW EfficientDynamics; equipment options previously available only in the upper luxury segment.Apart from the shared features, this specific model provides maximum comfort in the rear seats and amost luxurious space offering. In my opinion, it is a very special feeling to be chauffeured in such arefined luxury sedan. Thank you!Dr. Norbert Reithofer , Chairman of the Board of Management of BMW AGOur technology Efficient Dynamics stands for: highly efficient combustion engines innovative BMW ActiveHybrid drives and plug-in hybrids and powerful electric motors.
5Already today, our cars are equipped with these technologies. This means: Our customers can use andtest-drive these innovations. The global success of the BMW Group is based on such technologyinnovations such as these. And we know that our customers in China expect only the very best fromBMW.And this is why we have brought another premiere for Asia:Please welcome the BMW ActiveHybrid 7.As an important step towards future mobility, we are very proud to present the BMW ActiveHybrid 7and BMW ActiveHybrid X6 here in China. We remain committed to China. We bring new technologiesto our Chinese customers. We confirm our long-term engagement in this dynamic country.Now, I invite you all to join us on the stage to have a closer look at the BMW innovations we havebrought today. Thank you very much!