Priceless Productions Branding Week 3 Project
Published on: Mar 4, 2016
Transcripts - Priceless Productions Branding Week 3 Project
Priceless Productions Timothy W. Price
Brand NameOur company’s name is “Priceless Productions”The name shows that every production we complete for aclient is to be considered as a work of art, and that thevalue that the client wi# receive $om it wi# far exceedwhat they paid to produce it.According to the ‘Pursuing Strong Brands’ article, thebrand name is ‘descriptive’ because it litera#y decribleswhat the brand wi# create for the client.
Brand NameI chose the name for several reasons: First and most obvious reason is that my last name is Price, and I used ‘Priceless’ as a sort of play on words. This also reminds me that my name is attached to every project we create. Secondly the word ‘Priceless’ deﬁned is “so precious that is value cannot be determined” ﬁts with the feeling that I want our clients to associate with our productions. Also, the a#iteration aspect of the name, combined with the two sy#ables fo#owed by three gives the name a pleasant sound.
Brand NameUSPTO.gov lists the trademark ‘Priceless Production’ ashaving been abandoned.The URL www.pricelessproductions.com has becomeavailable for purchase.Additiona#y we already have ownership of the URLwww.pricelessproduction.com.
LogoWith The law of Color we wi# utilize a shade of purplein the font to keep with the “priceless” theme and give it acorrelation with royalty and fanciness. Also we wi#highlight the “Priceless” using white font to draw the eye.With the law of shape our most basic logo is horizontal tocapitalize on the human eyes being most comfortable withthis layout.
LogoThe logo could also be accompanied by painting of anArizona skyline to show our beginnings (rough renderingbelow).I think the logo is simple and concise and represents a lotabout the company.
Logo In today’s ﬂooded market it helps to have a concisesimple logo that consumers can relate to your company.Logo’s that we would like to model a+er:
Corporate CultureAs we build and grow our company’s main focus wi# beto treat every project we take on as a work of art, andnever do a ﬁlm/video that we would be embarrassed tohave our name attached to.A further goal of our company is to always support thelocal communities that we work in. It is important toassimilate into the local community in order to bestrepresent it.
Corporate CultureAs a result, our clients wi# be those that we interact withon a daily basis.We wi# carry out these objectives by always beingcommitted to the project we are working on and having acrew fu#y dedicated to a project before taking on anyadditional projects.Also, the company wi# always try to utilize localresources, talent and goods whenever possible.
Mission StatementMission Statement: “Priceless Productions is dedicated to creating truly unique works of ﬁlm and video to empower our clients to succeed, a# while supporting the local community.”I think that the mission statement conveys a# the basicprinciples that Priceless Productions hopes to embody, anddoes it in a concise manner.
Mission StatementThe mission statement wi# be on our website, brochures,demo reels, or any “leave behinds” we create.Furthermore, the mission statement though not litera#ystated, but wi# be evident in every work we complete,and how we conduct ourselves as a business.This mission statement is our commitment to our clientsas we# as the standard that a# our employees and/orproducts wi# have to live up to.
TaglinePriceless Productions tagline is: Introducing you to the world.We think this tagline focuses on the heavily on the advertisingaspect of the company, and shows that our videos wi# getclients the attention they desire.The tagline is also a ca# to action to our perspective clients, byte#ing them that we can help their companies expand.The tagline reinforces the brand message.