Preventing counterfeiting of drug with pharma labels
According to an estimate; almost 20 % of the drugs sold are counterfeits of big drug brands available in the market. Costly drugs like Viagra and cancer drugs to cheap antibiotics all are available in the market as a cheap counterfeit of original product. Packaging and Labeling differently will create an obstacle for the manufacture of counterfeit drugs. Pharma labeling is one of the ways to counter counterfeit drugs.
Published on: Mar 4, 2016
Transcripts - Preventing counterfeiting of drug with pharma labels
Preventing Counterfeiting Of Drug With Pharma Labels
According to an estimate; almost 20 % of the drugs sold are
counterfeits of big drug brands available in the market. Costly drugs
like Viagra and cancer drugs to cheap antibiotics all are available in the
market as a cheap counterfeit of original product. Packaging and
Labeling differently will create an obstacle for the manufacture of
counterfeit drugs. Pharma labeling is one of the ways to counter
Today medicine market or pharma market is one of the fastest growing sectors, where new
inventions and product improvements are taking place. Almost all the big pharma
companies invest a substantial proportion of their earning in Research and Development to
gain an upper hand among competitors, enjoy a monopoly of the drug found by them and a
premium for it, to fund their future research programs. The major challenge faced by any
pharma product enjoying the benefit of research and innovation of their R&D team is a
threat of counterfeit drug manufacturing companies who are ready to copy their product
and eat their profits as well as bring down the reputation of the company by selling
substandard product to the customer.
Companies can resort to many tactics to overcome copycat me too products, which are
quite cheap and low quality, and produced just to milk the goodwill garnered by company in
the market. These tactics could be like using strong lawyers’ team to bring the culprit to
book or use innovative packaging and pharma label to overcome the problem of cheap
According to WHO (World Health organization) the use of counterfeit drugs or fake drugs
cannot be ascertained. There is still no accurate figure to estimate counterfeit drugs. A new
name is being given to these types of products SSFFC (Substandard, Spurious, Falsely
Labeled, Falsified and Counterfeit) Medicines. These medicines are available all over the
world to gain more profit easily over the brand build by R&D of another company. For
example there are many places that are selling fake Cialis, which should be only available
on the prescription of doctor. The copying is not only limited to actual molecule of the drug
but also in packaging and pharma labeling of the medicine.
According to economist Roger Blake, who specializes in health economy and also the author
of the book ‘PHAKE’, that the companies of countries like India and China are in the
forefront of copying and producing fake medicines. Pharma labeling innovatively is one of
the best ways to counter the counterfeit medicines available in the market. These pharma
labels could be used in such a way that it becomes a costly affair for a copycat.
All the pharma companies that have good number of patented products are taking various
measures to overcome the competition and threat generating from SSFFC or counterfeit
fake drug copying their products. By using Medical representative to impart the use of their
products to doctors who in turn recommend it to patients and making them aware of the
brand value and innovative drug of their company. Also by good advertising and making the
customers aware of the differences in the pharma labels of their product and the pharma
label of the product of the SSFFC.
Health departments of many countries like Rwanda, EU, etc. are taking special care to test
the drugs reaching their ports and if found them SSFFC then penalizing the importers. India
is also taking measures to stop the companies from producing fake drugs by inspection of
factory premises as well as bringing the culprits to the book. Same types of measures are
being taken by china nowadays to stop SSFFC.
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