National Guild of Hypnotists 2015 Newsletter 11
NGH Convention newsletter #11 provides some surprising insights into how Pinterest, the popular social bookmarking and sharing platform, can actually help you market your practice!
Published on: Mar 3, 2016
Transcripts - National Guild of Hypnotists 2015 Newsletter 11
Nat iona l Gui ld of H ypnotis ts
NATIONAL GUILD OF
A T R A D I T I O N O F E X C E L L E N C E
The Surprising Significance of Pinterest
Within the daily buzz of social media,
Pinterest stands apart from other platforms,
operating by its own rules, going against the
flow, and yet continually gaining in popularity
and expanding with new features. According
to DMR (formerly Digital Market Ramblings),
as of April 2015, Pinterest has nearly 73
million users, with 42% of these users being
If that doesn’t already capture your interest
and energize your marketing instincts, here
are a few other Pinterest statistics that may:
As of March of this year, 1 billion
Pinterest boards have been created.
(Boards are collections of various related
50 billion Pinterest pins (individual items)
have been created.
A staggering 1.5 trillion Pinterest pins
have been recommended.
And every day, more than 2 million pins
are recommended by one user to another.
With so much activity underway, if you are
not currently on Pinterest, you may want to
give this easy-to-use platform a closer look.
IS PINTEREST THE
WHAT IS PINTEREST AND WHAT MAKES IT SO SPECIAL?
Pinterest describes itself as, “A visual bookmarking tool that helps you discover and save creative ideas.”
One of the key reasons Pinterest is so different from other types of social media is that Pinterest is user
based rather than engagement based. But what exactly does user based mean?
Essentially, people turn to Pinterest as a way to catalogue, collect, and curate all that interests them from
the worldwide web. They are looking for ideas on Pinterest and saving ideas to Pinterest—ideas, images,
products, and snippets of information that will stimulate their thoughts. They may or may not be interested
in sharing those collected ideas with others. Although the process is highly self-focused, it can lead to
engagement and relationship building as Pinterest users learn about you and your services, primarily
through visual communication that springboards them to click the links you include and visit your website
or your other platforms.
SIMPLIFIED, HERE’S HOW PINTEREST WORKS:
Set up your Pinterest account. You can create a personal account, a business account or both.
Personal: www.pinterest.com/ Business: www.pinterest.com/business/create/
Choose a topic to explore. As you view dozens—hundreds—perhaps thousands of images and ideas
about that topic, you can click images to take you to the original source of the information or continue
to search through boards and pins.
Pinterest allows you to search images and ideas, store them for your own reference, and, if you
choose, share them with others. You also have the opportunity to add to the story by posting your own
“pins of information.” More than 80% of the content on Pinterest is a re-pin, which means there is a lot
of popular content out there that you may be able
to share with others and a lot of potential for
others to share your content.
Pinterest topics tend to be about goals,
dreams, and objectives in contrast with other
social media where the news shared is about an
event that has occurred or a topic that is
politically or socially provocative or just kittens!
As you create boards, make sure your most
important messages are within one of your top
three boards as only three boards are
immediately viewable to users who follow
Pinterest on their mobile devices.
Pinterest can also be used privately, as a way
for you to chart your personal and professional
dreams, goals and ideas. Did you ever create a
dream board or a vision board using photos or
magazine images? Think of your private
Pinterest board as your digital dream
WHY YOU SHOULD
PAID MARKETING AND DIRECT SALES WITH PINTEREST
Using Promoted Pins, you can both define and increase the audience for your pins. The advertising link for
Pinterest (https://ads.pinterest.com/) provides you step-by-easy-step instructions for choosing your pin, deciding
who will see it, paying for your ad, and then following your results with Pinterest analytics.
Helpful tips for Promoted Pins:
On your Pinterest profile, click the button next to Edit Profile, and you’ll find Promoted Pins in the drop-down
menu. There you will find your Promoted Pin options: “Boost Engagement” or “Get Traffic.” Choose the option
that best fits your objective. (Note: you’ll never go wrong with Get Traffic, which drives traffic to your website.)
Use the Pinterest Ads link (above) to help you create your ad. Scheduling your ad to run for only 1 or 2 days
insures that you get a good saturation of visibility. Choosing to run your ad on a Saturday is usually a good
Download the Promoted Pins Creative Guide here and remember in making your ad to choose images that are
proportionally taller than they are wide.
Start now! This program is new and during busy times you may find yourself on a waiting list to use this
effective new feature of Pinterest.
Right this very minute, Pinterest is rolling out Buyable Pins, making it possible for you to direct sell your books,
CDs, and other products from your Pinterest boards as well as from all the Pinterest locations where your
information has been re-pinned.
Early adopters of Buyable
Pins direct selling include
Macy’s and Nordstrom,
but once these and other
major retailers get their
chance, you can expect
the opportunity to
become available for
businesses of all sizes.
Using online ecommerce
sites, including Shopify
account users will be able
to choose to show both
the usual “Pin It” red
button by their images
along with a blue “Buy It”
button. Research has
already established that
sales; soon it will also be
a convenient tool for
RESOURCE: Visit Ahalogy at www.ahalogy.com. This company
specializes in helping brands use Pinterest effectively. By providing them
with your name and email address, you can download the no-cost report:
The 2015 PINTEREST MEDIA CONSUMPTION STUDY, a detailed study of
Pinterest user demographics.
THE 2015 NGH
The NGH Convention Teleseminar Series is on Holiday Hiatus during the
week of July 4. Use this time to get caught up on any seminars or webinars
Catch up now on any NGH Teleseminars you’ve missed
Hypnotic Age Regression
Missing Pieces - Broken Hearts
Michael Ellner and Janet Wagner
Develop Your ESP with Hypnosis
Ramona Garcia & Marlene Monnar
Enhance The Power Of Intuition With Hypnosis
Learn about Becoming a Specialized Bariatric
Rosemarie Schulman and Marian Kilkenny
Wendy Packer and Ralph Benko
Learn About Becoming A Golf Specialist
Laura Boynton King
Imaginary Gastric Band Surgery
Laura Boynton King
6 Keys To Winning Sports Performance
Jungian Typology To Increase Client Success
David Prudhomme and Ruth Schneider
A Discussion on NLP Training
Past Life Regression Intro
Learn About Becoming A HypnoCoach
Ultimate Stage Hypnosis
Jerry Valley, Tommy Vee & Michael DeSchalit
Building Your Hypnosis Practice For Success
Karen Paolino Correio
Everything You Need To Know To Create
Successful Sessions & Programs for Results
The NGH Convention Is Almost HERE!
Sun Mon Tue Wed Thu Fri Sat
2 3 4 5 6 7 8
9 10 11 12 13 14 15
19 20 21 22 23 24 25
A Tradition of Continues
Counting down to the 2015 NGH
Convention— August 7-8-9
Time to implement all the new information you
learned at the 2015 NGH Convention!!!
Important Links for NGH Convention Attendees
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Other 2015 Convention Downloadable Forms:
Convention Faculty - PDF 12.6 MB
Personal Learning Goals – PDF 41 KB
NGH Firsts & Achievements – PDF 74 KB
2015 NGH CATALOG