National Guild of Hypnotists 2015 Newsletter 10
Issue 10 of the NGH Convention newsletter provides a wide variety of marketing ideas to help you strengthen your client relationships and provide service people will talk about.
Published on: Mar 3, 2016
Transcripts - National Guild of Hypnotists 2015 Newsletter 10
Nat iona l Gui ld of H ypnotis ts
NATIONAL GUILD OF
A T R A D I T I O N O F E X C E L L E N C E
Marketing Tips to Grow Your Client Base and
Strengthen Client Relationships
Client acquisition is a process. Although you
sometimes gain new clients in a random or
accidental way, typically, new client
relationships are forged as a result of your
deliberate and strategic efforts.
As you continually plan how you will reach
and attract new clients, the process can
sometimes feel very clinical, when it fact, it
should feel highly personal—as warm and
intimate as if you were inviting new
acquaintances into your office to share a cup
of tea. When your marketing loses its personal
touch, it also loses that which makes you and
your services as a Professional Consulting
Hypnotist distinctive and desired.
As you develop and expand your messaging,
ask yourself whether you are trying to
convince people to work with you or you are
serving them with solutions to the challenges
and concerns they are facing. The distinction
between the two is critical. The first approach
communicates that your attention is on “you”
while the second approach tells prospects
that they (as clients) are your focus.
Always ask: Does my message sound like
I am selling or like I am serving?
THE ART & SCIENCE
OF SHARING TEA
WITH YOUR CLIENTS
1. Do you serve fresh tea to your clients and prospective clients? In other words, are your services
relevant to the problems people currently are looking to solve? Are you offering your services in the
ways today’s consumer is receptive to receive them? Free analytics tools are available for your
website as well as for most social media platforms. Study these to understand which topics interest
your marketplace most. When visitors visit your site or click on your posts and tweets, which topics
are visited the most frequently and where are visitors spending the greatest amount of time?
Analytics Programs to Help You Understand What Clients Seek
2. Tea is better with cookies...or tiny little sandwiches or any other treat your guests aren’t necessarily
expecting. Always delivering more than is anticipated is a guaranteed path to building better and
stronger client relationships. Make sure you have a free report, audio, or other complimentary item for
website visitors to download (while you, as a result, grow your email list). Keep a stock of relevant
giveaways for the clients you see in person. Your investment doesn’t have to be large; you only need
to find a way to surprise and gratify your clients by adding a little more to their experience with you
than they were expecting to receive.
3. Plan to serve more than one cup of tea. Relationship building takes time and repeated effort on your
part. According to Robert Clay, author of Why 8% of Sales People Get 80% of the Sales, “Research
shows ... only 20 percent of sales leads are ever
followed up … in other words 80% of potential
opportunities are lost without a trace simply due
to lack of follow up.”
Relationships, as we all learn in life, require
ongoing attention. Gaining a client is only the
beginning. You must then continue to engage,
entertain, and interact with each client. Keep your
email list updated and use it as an avenue for
staying connected, keeping in mind that most
business email lists deteriorate by about 20% per
year from opt-outs, clients who leave you, or
address changes that are not updated. Unless
you are regularly brewing fresh tea and serving
your marketplace, your client base will shrink; it
is not self-sustaining. Yet as the English
playwright, Arthur Wing Pinero, observed, “Where
there’s tea there’s hope.”
TURN UP THE HEAT
What better time than now to challenge yourself to grow personally, to expand or
enhance your offerings, and then to consistently share your message and promote
Consider the following:
What do you do well that you can do more frequently? Select the marketing effort that comes easiest to you—
whether that is writing blog posts, doing a podcast, making a video, or speaking to a group. Now schedule to
do this on a regular basis—mark it on your calendar and remain disciplined to this commitment.
Who do you know who can help you reach more people? Who do you barely know (or wish you knew) who
might surprise you by helping you? Co-branded marketing is a strategy frequently used by big corporations
and organizations but it works on every level. If you have only 100 readers of your blog, 50 Facebook friends,
or a scarce handful of Twitter followers, you have a commodity you can offer in trade to others, and you don’t
have to know your prospective branding partners to approach them. Contact professionals you admire and
offer to guest blog for them and feature them as your guest blogger—giving you both exposure to a broader
market. Ask another professional to coauthor a paper or an article with you; to make a video; give a
presentation or share in hosting a podcast. For every marketing activity you are involved in, there are others
with whom you can collaborate, expanding your outreach and theirs.
Ride the biggest rollercoaster at the fair… this means, choose the activity that intimidates you most and tackle
it. When there is an endeavor that overwhelms us, there is always a specific outcome we fear. Fear of
embarrassing ourselves, fear of losing control, fear of rejection, failure, or even fear of success. Identifying
why an activity threatens you gives you the insights you need for overcoming your fear. If you fear your
writing will embarrass you, then find an experienced friend to help you edit. If you fear your seminar will fail,
then enlist others to ask good questions so you can give good answers. In almost all cases, training and
preparation is the best antidote for fear.
RESOURCE: Visit www.coursera.org offering more than 1,000 FREE courses on topics
including business, advertising, writing, computers and more, all designed by top academic
institutions, including Duke University, Princeton, Johns Hopkins, and Columbia, to name a
To paraphrase a famous quote by Eleanor Roosevelt:
Professional consulting hypnotists are like tea bags; you never
know how strong they are until they are in hot water.
Turn up the heat on the expectations you place on yourself.
Dare to grow, excel, and succeed.
The NGH Convention Teleseminar Series is on Holiday Hiatus during the
Karen Paolino Correio
Everything You Need To Know To Create Successful
Sessions & Programs for Results & Profit
Hypnotic Age Regression
Missing Pieces - Broken Hearts
Michael Ellner and Janet Wagner
Develop Your ESP with Hypnosis
Ramona Garcia & Marlene Monnar
Enhance The Power Of Intuition With Hypnosis
Learn about Becoming a Specialized Bariatric
Rosemarie Schulman and Marian Kilkenny
Laura Boynton King
6 Keys To Winning Sports Performance
Jungian Typology To Increase Client Success
David Prudhomme and Ruth Schneider
A Discussion on NLP Training
Past Life Regression Intro
Learn About Becoming A HypnoCoach
Ultimate Stage Hypnosis
Jerry Valley, Tommy Vee &
Building Your Hypnosis Practice For Success
Enjoy these Great 2015 Teleseminars Via Replay
Don’t leave opportunities on the table.
Experience each of these teleseminars as a replay.
Calendar of NGH Teleseminars
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
20 21 22
Continuing the Tradition of
All teleseminars shown are
scheduled for 9 PM Eastern
Click hyperlinks for login/listening
information for each teleseminar.
Counting down to the 2015 NGH
Convention— August 7, 8, and 9
Photos from the 2014 NGH Convention
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