Popkids franchise opportunity
Published on: Mar 4, 2016
Transcripts - Popkidz Franchise
IT’S STYLISH FUNKY FRESH
Popkidz/Club Fusion is a totally new and unique children’s party
concept and the first of it’s kind in the UK.
We are delighted that you are interested in our business and franchise opportunity.
We’ve developed this brochure to give you an insight into how the business works,
what we do and who we are.
You can learn more about Popkidz and our range of services by visiting us online at
When we started the business, we felt that Popkidz really plugged a hole in the market
for children’s parties. A dedicated exclusive party venue was not the norm (even now)
and many children and parents were delighted that they finally had their own space. It’s
been a success ever since!
The Popkidz franchise is a fantastic business to be involved in both from a lifestyle and
financial perspective. The franchise primarily operates on a weekend (although parties
also occur during the week), giving you the opportunity to build the business around
We are all about providing a great party experience, and to do this we need to make
sure is that the people who join us as franchisees share our passion about the business
so that we can provide the Popkidz service to the same high standards across the UK.
You don’t need any specific background or previous business experience to be a
Popkidz franchisee but you do need to be friendly, bubbly and hardworking.
We have a business model that works and we will train and support you in all aspects
of the business. What you do need to bring to the business is a professional approach,
a positive attitude, excellent communication and inter-personal skills and be organised
Your key role as a new franchisee is to make it happen within your franchise area and
that mean running great parties – if you do you’ll get loads of referrals and repeat
bookings and you’ll have a very successful and profitable business.
We hope that you enjoy reading this brochure and learning more about our business. If
you do then please take the next step and get in touch for an initial discussion to find
out more about who we are and what we do.
We can promise you that if we decide to work together you will have our total
commitment to making your franchise a success.
Victoria Allen, a mother of three, left an unfulfilling career as a Chartered Tax Advisor
after having my first child to set up my first business in 2006, a private day nursery
in Wakefield which has been a big success. However it was only when I was looking
for a party venue to host my daughters 7th birthday, I felt let down by the available
options, there are community centres, play gyms, bowling allies, cinema’s and Pizza
Hut where birthdays can be celebrated but none are exciting or special. Children can
go to these other places any day of the week.
Hiring a venue, your own D.J, entertainer, party food, prizes can be a lot of hassle to
organise and not to mention how the cost builds up! More often than not the parents
don’t get chance to enjoy their own child’s party!!
This is when the idea of Popkidz/Club Fusion arrived THE ULTIMATE PARTY VENUE.
We opened our first venue in April 2010 our exclusive purpose designed venue it’s
stylish, funky, and fresh. It’s affordable and where children can have fun, dress up and
feel amazing on their special day.
We have learnt a lot in our first four years but now believe we have the perfect
concept; it’s just not a crazy disco where we let the kid’s just dance or run around.
From the minute the kids arrive we entertain them from the start to the end of the
party with games, dance routines and prizes. We have also introduced talent time,
which is proving popular where kids can get up with the microphone and tell a joke,
sing a song or do a dance, encouraging confidence as they grow in life.
At Popkidz we make sure every party is extra special and make sure it will be a party
they will never forget.
Over 750 million pound industry and growing!!
Join us on our journey to success
Introduction to Popkidz
We are the first to open a party venue of this concept for children in the UK where we
have our own venue, club D.J, dance hosts, cocktail bar bespoke seating, chandeliers,
led lighting and red carpet treatment as they arrive. Parents can book an affordable
and hassle free birthday party for children from the age of 1 year to 11 years. Parties for
children 12 to 17 years are hosted under our Club Fusion name.
Our disco packages are designed to suit any budget even customise your package to
make it extra special with a fantastic light show, bubbles, smoke machine and
choreographed dance routines. The kids are guaranteed to have the best day
possible with a range of over 20 different parties, from a fun packed dazzling disco for
the teenagers, to a Build a Bear party for the little ones. With just one phone to secure
a booking we take care of everything from invites, D.J, party hosts/dancers, party food,
prizes, even the birthday cake, they can also have party extras such as a chocolate
fountain, face painting, limousine and even Peppa Pig or our very own Hooch the Bear
can join the party so that parents as well as the birthday child can enjoy the special
Although Popkidz specializes in birthday parties, we have also hosted school proms,
leaving parties, kids activity club parties, nursery school parties and award
ceremonies. We also hold yearly party events such as Easter, Halloween and
Christmas disco’s which are very popular. Our venue has seating for the parents to sit
and watch the party and facilities where adults can buy refreshments.
Taking children’s birthday parties
to a whole new level
Totally New Concept the 1st
of it’s kind in the UK
Local company scoops top gong in the UK’s national parenting awards.
“HANG out the bunting and crack open the champagne! Local party venue Popkidz /
Club Fusion has been crowned one of the best in the UK in the country’s leading
parenting awards. The popular disco party venue in Marsh, Huddersfield was voted
winner as the Yorkshire & Humberside region’s best children’s party venue, in the
national party awards from the UK’s largest parenting site Netmums.com.
Dubbed the UK’s ‘Parenting Oscars’, more than a million parents and child carers were
eligible to vote for the huge UK-wide prize. But the disco party venue, beat hundreds of
rival venues from right across the area to win the prestigious award.”
Eaton Smith Solicitors Business Award
Established in 2010 in Huddersfield, Popkidz has built up a very successful business. It is
very popular with children of all ages, and by parents who love the professionalism we
offer in the children’s party sector.
In 2014 Popkidz launched its franchise opportunity – the Popkidz franchise. The service
is now expanding throughout the UK so that children throughout the country can have a
great party experience.
Children love a huge range of themes, and that why we’ve developed a party range that
should satisfy even the fussiest of kids! Our business basically falls under two distinctive
brands, which are designed for two age ranges (both operating under the Popkidz
• Popkidz offer a range of parties that are geared towards children from the ages of
1-11 years old. Party themes include such things as Street Dance, Magic, JLS or
One Direction and Build a Bear.
• Club Fusion is geared up to older children (12-17 years old) and takes into account a
more mature taste. Party themes include Catwalk, Ibiza Foam and UV Glow.
Full details of the Popkidz party range are available on www.popkidz.co.uk
Popkidz Party Range
It’s rewarding, it’s exciting!
Our services are targeted at children under the age of 17 years old, but the parents also
play an important part. Therefore it’s important to reach out to parents who will be
taking the crucial decisions. Our customers are generally looking for the following:
• A wide range of themes and services
• Complete package which takes care of all aspects of the parties
• A safe environment with DBS checked staff
• A great experience for their children on a very important day
Parents will often come back every year if the service is good. And if the service is
brilliant, the kids will demand it even more!
Find something you enjoy doing and you will never work again!
How we attract new customers
A lot of our new business is generated through a number of ways, including
advertising, work of mouth, handing out flyers, events and even radio advertising.
Of course, as a franchisor we will also be taking time to ensure that the Popkidz
website is set up to generate enquiries from your specific area. And don’t forget,
a happy customer will be an evangelist for you, so good customer service is also crucial.
How we support our existing customers
The key to our success is understanding the needs of the customer, and we take the time
to explain the party themes available, the services we offer. Not every party is exactly
the same, and we often offer small tweaks that can make the party unforgettable.
Each customer goes through a set of questions to identify exactly what they require,
and we also make suggestions based on our experiences. And of course the most
important person is the child, who will often give us a guide of how they want to
organise the party.
MAKING BIRTHDAYS SPECIAL!
As a Franchisee, your business will be successful if you ensure that your customers are
looked after and feel valued. And if you give them great service, they will return time and
time again. Both children and parents want to have a good time at our parties, and great
service will be the key to your success.
Here at Popkidz, we are totally committed to building and maintaining a highly
professional and successful network of franchisees. We are 100% dedicated to our
business, and if you come on board we expect you to be too.
All of our franchisees will be fundamentally importance to our long-term plans. That’s
why as a Popkidz franchisee, you can be assured that we will dedicate ourselves
wholeheartedly to the task of helping you make a success of it.
But remember that ultimately this will be your business, and whilst we can help, you
must take full responsibility for its success. You will only succeed if you share our
passion for this business and give it the commitment that it needs.
The secret to success for our franchisees
The Popkidz Philosophy
Every party is a special party
In this business the secret to success is very simple – the more customers you have the
more successful your business will be and the more profit it will generate. Your parties
need to be well organised, with an eye for detail. Every successful party will generate
additional sales, and that why you have to make sure you get it right every time.
This is why in the early stages of the business your time and business focus must
be spent on business development – marketing and promoting the business to new
customers in your target market.
We have a business model that is successful, proven, tried and tested. All of the core
ingredients for a good franchise system.
When we started thinking about looking at franchising to expand our business outside
of our original area of Huddersfield, we didn’t know a lot about franchising so we took
professional advice to ensure that our business model was suitable for expansion
via franchising from The Franchise Company www.franchisecompany.co.uk (British
Franchise Association affiliate consultants with over 22 years franchising experience).
We are now working with them to grow our business.
The initial development work gave us the information that we needed to commit to
franchising in the knowledge that the business would work successfully as a franchisee
for both our company as the franchisor and our future franchisees. We then spent
months developing the internal systems and procedures and documentation required to
proceed with the expansion of our business on a franchise basis.
Popkidz will guide you every step of the way
We have developed a franchise system to provide you with all of the help and support
that you need to help get your business off to a good start. The first twelve months
of any businesses are crucial, and our comprehensive franchise support means that
we will be holding your hand every step of the way. A full breakdown of the franchise
package and start-up costs is available at the end of this brochure and it contains all of
the training, help and support that you will need to get the business launched in your
franchise area including:
• A comprehensive support package to help you into business
• 6 days initial training covering all areas of the business
• On-site support to help you get the business launched
• Initial supply of equipment and party items
• Business stationery pack
• Local web presence within our company website
• Search Engine Optimisation programme for your area
• Dedicated exclusive business telephone line
• Assistance with producing a business plan and raising finance (if required)
• Exclusive franchise territory
• Rights to use the Popkidz name and trademarks within the franchise territory
• Copy of our comprehensive franchise operations manual
• A five year franchise agreement with a right to renew at the end of the term
Business Planning and Financial Forecasts
As part of the recruitment process we will help and support you to develop your
business plan and this can be used by you as an aid to raise finance if required.
We have also developed detailed financial models based upon our own experiences
and we will happily share these with you once we have had an initial meeting to
discuss your suitability.
Financial Support may be provided from the franchise units of major clearing banks.
However, you must be aware this is subject to status and a business plan, which
therefore indicates finance, is not guaranteed.
Franchise Exclusive Territory
Each of our Franchisees gets a defined territory that is protected. This is a very
important factor contributing to the success of your business and will be discussed at
an appropriate stage.
The Popkidz Franchise Package
On-going Development and Support
We don’t just get you up and running and then leave you to it. Our success is dependent
upon your success and we will be there to provide you with help and support on an
on-going basis. This includes:
• Annual review of the service range including the marketing materials we use
• New ideas for either improving our services or introducing new ones
• Customer promotions and on-going marketing advice
• Website development and maintenance
• Problem solving with our franchisees
• Franchisee meetings, conferences and online webinars
Our success has been built on taking care of all the details, and it’s something that we
will share with each of our franchisees.
On-going Fees to Popkidz
We will continue to support you and your business the monthly fee is a fixed fee of:
• £300 in Year 1
• £400 in Year 2
• £500 in Year 3 onwards
(All prices are subject to VAT)
Financial Potential of a Popkidz Franchise
A Popkidz franchise business has the potential to produce a very attractive level of
personal income and financial return on investment for our franchisees if the business is
run correctly within the franchise area.
We have developed detailed financial models that we will share with you at an initial
meeting that demonstrate that the Popkidz franchise system has the potential to provide
a new franchisee with the following pre-tax net trading profit:
• Year 1 circa £26,000
• Year 2 circa £38,000
• Year 3 circa £44,000
We provide on-going marketing support for brand development and website
development and maintenance which is designed to promote the brand as a whole and
for this we charge a fixed monthly marketing fee which is at £100 per month throughout
the term of the franchise.
Join Our Success!
Part time hours, full time wage!!
Working mainly weekends so you get lots of time to spend with
your family in the week !
The success of our business is dependent upon the success of our franchisees. We have
a real financial incentive to help you develop your sales and maximise the business
opportunity in your local area.
Could you be a Popkidz franchisee?
We are dedicated to providing a high quality service to our customers. In order to
succeed, you must have high personal standards and share our commitment to providing
a quality service to your customers. Your dedication will need to match the services you
are selling. It’s the only way you will succeed.
You don’t need to have experience working in the children’s entertainment sector,
however you do need to have excellent communication skills and share our passion
for great customer service. You also need to be organised, self-motivated and have
a determination to succeed. At the beginning you will need to do a lot of business
development within your area. Customers want to see a bright, happy confident
individual, and that individual has to be you!
You will be responsible for the day to day running of the business, dealing with
customers, local marketing and promotional activity and of course solving any problems
that you encounter locally. There is also an accounts and administration role which you
will need to deal with effectively to ensure that the business is run smoothly.
You also need to be computer literate and comfortable with basic software packages
such as Word and Excel.
Popkidz will guide you through the whole process!
IT’S MORE THAN JUST A DISCO . . . IT’S THE POPKIDZ EXPERIENCE !
“When a child comes up to you at the end of the party and gives you a big hug and says
this is the best party ever! it is so rewarding!! As adults we smile to be polite, children
only smile if they are happy and having a good time, that is what we do MAKE CHILDREN
There are other companies offering children’s parties, but we feel that our use of
a dedicated premises and the wide range of themes put us ahead of the rest. As a
result we believe that we have a better offering at a better price than all of the other
companies. And combined with great customer service, that’s a winning business format.
Specifically our success is based upon the following key features:
• Popkidz offers quality themes parties at a dedicated premises
• All parties are well managed in every aspect, from themes, food,
drink and party games.
• We offer a comprehensive service
• The business targets a strong market sector, which is resistant to
• Repeat Business – a large part of the business is building up a strong
client based and generating repeat business the following year, and
• Established supply chain which means that our franchisees have access
to high quality supplies
• High focus on customer service
• The business format is highly systemised to ensure that a high volume
of parties can be processed quickly as the demand grows
• The process ensures that anyone engaging with a customer is trained
to a high standard to ensure customers are measured correctly
• The business model has been developed to be suited to an owner
operator with the role of the franchisee being the business manager
and initially deliverer of the service
• Relatively low cost of entry
In addition to all of the above the management team has a track record in successful
business development and are totally committed to the success of the Popkidz
The next step
We are delighted that you have made the conscious decision to take charge of your
future and are seriously considering the Popkidz Franchise.
However a brochure can only provide limited information and if you believe that you
have what it takes to succeed in our business and would like to find out more about
this fantastic opportunity, please either pick up the telephone for an initial discussion or
complete and return the franchise questionnaire. You can either do this by completing
the word version of the questionnaire attached to this brochure or online at our website
Once we receive your questionnaire we will review the information provided and contact
you to agree the next stage within the recruitment process. We will also answer any
questions you may have. If you have anything that you would like to discuss prior to this
please do not hesitate to contact us by telephone or e-mail.
Please be aware that we are selective about who we take on as a Popkidz franchisee and
therefore completing the franchise questionnaire does not obligate you or us in any way.
Our objective is to work with you to enable you to find out more about this business
opportunity and we will provide you with all of the information that you need to find out
if this is the right business for you and vice versa.
Taking on a franchise is a mutual assessment process. Popkidz has to be right for you
and you have to be right for us.
We look forward to hearing from you.
Making Birthdays Special
Low Start Up Costs
Children will never
stop having parties
Standard Franchise Package
1 Pre Opening Support
2 Initial Training
3 Opening Onsite Support
5 Business Stationery Pack
6 Initial Party Supplies Stock
7 Listing on Popkidz Website
8 Legal Expenses (to issue Legal Agreement for franchisor)
9 Contribution to franchisor’s recruitment budget
10 Contribution to System Development
12 Operations Manual
Additional Costs (Variable)
Unit shopfit & equipment £17,000
Vehicle signage £250
Computer & printer £500
Training expenses £500
Legal expenses re franchise agreement £400
Office Equipment £200
Initial Marketing Budget (local marketing actvities for 3 months) £3,000
1 4 days
2 6 days training
3 4 days management time plus staff, travel and accommodation expenses
4 Inc items such as, chocolate fountain, fridge, freezer, microwave, etc
5 Inc business cards, letterheads leaflets and promotional items
6 Inc 3 months supply of costumes, prizes, party bags, tablewear, general supplies etc
7 Includes local website profile and initial SEO activity
8 Franchisors cost
9 Standard figure re contribution to recruitment budget
10 Contribution to development costs of franchise system and documentation
11 Cost of providing dedicated business telephone
12 Copy of the Franchise Operations Manual
Huddersfield Giants player celebrates his daughters party
at POPKIDZ, this is what he had to say:
“One word to describe Popkidz AWESOME!! the kids had the best time ever, it was truly
brilliant and I would defiantly recommend POPKIDZ to everyone you really need to check
this place out. A big thanks to everyone at popkidz!!”
Huddersfield Town player celebrates in his daughters party
at Popkidz, this is what he had to say:
“Fantastic party from start to finish all the kids were entertained all the way and they
absolutely loved it! even the adults enjoyed themselves. Staff were excellent with the kids
nothing was too much, I would like to thank everyone at Popkidz for
making my daughters party so special”
Huddersfield Giants player celebrates in his daughters party
at Popkidz, this is what he had to say:
“Everybody had a wonder full time team Popkidz where brilliant!! My daughter and her
friends are still talking about the party a week after, highly recommend Popkidz, see you
soon for my younger daughters party Thank you, Antonio”