Published on: Mar 4, 2016
Transcripts - Press-release_19_02
Four Years From Now (4YFN) is the place to become inspired, to learn, to get advice, to participate, to show
and to share great ideas with some of the world’s most prominent mobile influencers. This year, the event will
be held in Barcelona at the world’s largest mobile industry exhibition, the GSMA Mobile World Congress.
The event brings together some of the most respected and influential technical minds of our time, who have
travelled from far and wide to discuss how tech startups are not only changing the way we do business, but
changing the way we live our lives.
Harbour.Space University, one of Europe’s only institutions completely dedicated to technology, science
and design is thrilled to be involved in this year’s 4YFN program. On Monday 22nd February we’re pleased
to present DISRUPTED BY MOBILE. Presenting on the day will be our own CEO Svetlana Velikanova, online
entrepreneur, Vimpelcom Eurasia Chief Digital Officer and faculty member Anna Znamenskaya. Toptal’s
Global Head of Community Kenan Salihbegovic. KweekWeek co-founder and COO Tina Mashaalahi and Vadim
Tarasov, Venture Partner at Altpoint Ventures and Target Global, who specialize in the IT, internet and mobile
Nowadays your operator is not just a telco provider, says Anna Znamenskaya. People use their mobile phones
for so much more than a phone call. There’s huge demand for new services like messengers, payments,
money transfers, videos, music and games. The current way we use our mobile phones is changing the role
our telcos play. So why aren’t more of the telcos cooperating with the innovative mobile companies?
Studies have shown that the average attention span of a person is around 8 seconds; goldfish, meanwhile, are
believed to have 9. Attention has become a commodity for marketers. It’s scarce. The overflow of information
to which we are subject every day is overwhelming and causing well-documented phenomena like banner
blindness. Why are we trying to utilize brute force to acquire users? asks Kenan Salihbegovic. Let’s zoom
out. Instead of trying to sell to our prospective users, why not interact with them in deeper, more meaningful
These are just some of the hot topics our speakers will be discussing at DISRUPTED BY MOBILE.
For more information please contact:
+34 600 393 153
Entrepreneurial Thought Leaders: Lessons From All Sides
February 22, 5:30 p.m.
Co-Founder / CEO,
Head of Community,
Co-Founder / COO,
Chief Digital Officer,
SVETLANA VELIKANOVA KENAN SALIHBEGOVIC TINA MASHAALAHI ANNA ZNAMENSKAYA
DISRUPTED BY MOBILE
MONDAY 22ND FEBRUARY
4YFN @ GSMA MOBILE WORLD CONGRESS