Narrow-Minded Boards and Other Association Challenges
A discussion guide for association professionals on key issues facing association management. The audience selected topics for discussion
Published on: Mar 3, 2016
Transcripts - Narrow-Minded Boards and Other Association Challenges
Topic of Your ChoiceSteve Drake, Facilitator
Focus on Board Development Content based on your choices Select from my list or add your own topic
Kodak Manage 2 Key Com- AdventureMoment vs Lead Questions mittees WindowNarrow Socks on Big Curate Don’t eatMinded Octopus Boards Content Toner
Associations’ Kodak Moment From “great photo op” to … ◦ Great organization fails. Kodak: failed to see emerging markets correctly. Fujifilm: diversified more successfully. Perfect vs Make it. Launch it. Fix it. What’s your culture for adaption?
Associations’ Kodak MomentKey questions for associations: What will it take to thrive? How build future share rather than attempt to protect current? What capabilities needed to thrive? How learn from our failures? Recognize the tidal wave of change is already here; discover how to disrupt the status quo.
Strategic Intent Planning Model DESIRED CONDITION INTERIM INTERIM CONDITION CONDITION CURRENTCONDITION 2012 2013 2014 2015 Target Audience: ____________________________
6 Key Questions for Associations 1. What is the purpose of the organization? 2. Who do we serve? (define personas) 3. Who do we want to serve? 4. What are we trying to accomplish? 5. What path will we use to accomplish those things? 6. How will we know if it’s working?
The Problem with Committees Committees = miniature boards Create fractures within board Committees that work beyond scope Continue after purpose has passed “Challenge” for Board: rubber stamp or rehash Cost $ to “manage” Become ingrained; keep on long after the need expired
The Problem with CommitteesSuggestions from Race for Relevance: Staff should chair committees Determine # of committees needed Define role & skills of chair Define committee’s work Identify potential road blocks
Volunteers: manage vs lead?1. How serious is the “challenge?”2. Do you do “board orientation” annually?3. Coaching from a past president?4. Bring in consultant (Bob Harris, Glenn Tecker) to guide board5. Other???
Him What Behaviors Frustrate?Us 1) Negative attitude re new ideas 2) Absenteeism 3) Lack of active participation 4) “Handling” opposing views 5) Don’t do homework 6) Don’t give feedback 7) Little trust: they are competitors 8) Fail to engage non-members
“Solution” depends on “Problem” • Poor “board skills”? • Poor “people skills”? Him • “Misfit”?In General:• Governance is board’s job (staff can support)• Create board job descriptions• Recruit, orient, intervene• Review & revise governance & policies
Boards Past Adventure WindowNOTE: 1 person turns 65 every 8 secs! Willingness to try new things ◦ Diminishes with age. How can “old” board create “new” ideas for millenials? What about “old” staff?
“Blue-ribbon” leaders Meet at least twice a year Ask two questions: 1) Where is changed coming from? 2) What are the pressures or opportunities that need our response?
Narrow-minded Board Members Why are so many smart people ineffective? Unwilling to make changes. Failure to look at issues from member P.O.V. Lack of diversity on board. Fail to understand Curse of Knowledge. Don’t let what you know limit what you can imagine.
Putting Socks on an Octopus Ensuring adequate debate Yet, making decisions Finding harmony Managing dissent … after a vote Overcoming Curse of Knowledge
Boards Too Big? Coever/Byers say 5; others say 15. How big is your board? How effective is big board? What is cost of a big board (staff time!)? How can we change size?
Curating Content to Add Value Save member time to add value Create and find great content Curate it Share it
Don’t Eat the Toner On ink cartridge: don’t eat the toner On blanket: not to be used to protect from a tornado On contractor’s electric drill: not intended for us as a dental drill On a hair dryer: do not use in the shower What “gobbledygook” are we using? What we say vs what they hear
Don’t Eat the Toner – 7 Tips1. Start with your audience2. Have a purpose for your writing3. Write from your readers’ viewpoint: WII-FM (What’s In It For Me?)4. Consider getting outside opinions5. Make your writing “short, sweet and easy to repeat”6. Tell a compelling story7. Review and edit (when in doubt, cut it out)