NAA 2014 - Mobile category submission Brand - Bulls-eye BBQ sauce
Create a mobile marketing campaign that converts BBQ sauce 'switchers' into Bull's-Eye loyalists The solution:
With the help of iconic celebrity chefs, introduce the BBQ pro app that helps user find winning recipes, grill timer, and forecast grilling-suitable weather.
Published on: Mar 3, 2016
Transcripts - NAA 2014 - Mobile category submission Brand - Bulls-eye BBQ sauce
INSIGHT Products that are indispensable in the grilling process and
have a proven record stay top of mind within consumers.
Develop a handy, professional-grade grilling app which
transforms users into grill champs
*Points are accumulated with each Bull’s-Eye purchase and recorded
using the PIN found on the packaging of each individual product.
Grill master Rob
the app allows
for prizes ranging
products to grilling
help create a
grill timer, BBQ