Contact: Thiago Viana; Quinn; 212.868.1900. ext. 352;
Prominent New York City Real Estate Firm Kaufman Org...
office space will be outfitted to handle the rigorous technology demands of TAMI tenants as Kaufman is
installing telecomm...
of 2

Press Release Writing Sample 3

Published on: Mar 4, 2016

Transcripts - Press Release Writing Sample 3

  • 1. Contact: Thiago Viana; Quinn; 212.868.1900. ext. 352; Prominent New York City Real Estate Firm Kaufman Organization Announces the Installation of Vertical Elevator Art Galleries Across Select Buildings Firm Taps Renowned Contemporary Artist, Skott Marsi, To Create Art In The Elevator Shafts Of The Firm’s Madison Square Portfolio NEW YORK – May 6, 2015 – The Kaufman Organization (Kaufman), a fully integrated real estate firm, announced today that they have commissioned contemporary artist, Skott Marsi, to infuse three out of its four Madison Square Portfolio properties with his unique, artistic imprint to create ‘vertical art galleries.’ Marsi will create 70 distinct works of art in the elevator shafts of 19 West 24th Street (19W24), 13 West 27th Street (13W27) and 45 West 27th Street (45W27), all of which feature glass panels at the rear of each elevator cab, and will reveal Marsi’s custom art. “Skott embodies our creative vision for the Madison Square Portfolio – he is elaborate, inventive and most importantly takes his surroundings into account when undertaking a new project. When the Kaufman Organization was introduced to his work, we knew immediately that he was the person who would assist us in breathing new life into these buildings,” said Grant Greenspan, principal of the Kaufman Organization. “Witnessing him begin the process of creating 70 distinct pieces of art, paying homage to New York City icons like Andy Warhol, Robert De Niro and prominent neighborhood landmarks, has been an amazing experience. His work embraces the legacy of the neighborhood, like one of his paintings at 45 West 27th Street – a portrait of Al Capone – since it’s a nod to the building’s history as the Prohibition Enforcement Headquarters.” As both the Flatiron and NoMad neighborhoods continue to evolve and appeal to creative spirits, Kaufman is committed to reinvigorating the firm’s Madison Square Portfolio by completing extensive capital improvements to attract companies in the technology, advertising, media and information (TAMI) sector. The imaginative elevator shafts are only a mere example of the firm’s dedication to creative, tech and new media industries, and yet another example of how the firm is making the Madison Square Portfolio into destination office buildings. “The Kaufman Organization acquired these buildings in a very poor and neglected state, and despite the bleak surface, we saw tremendous potential and value in these properties and have invested significant time and resources to enable each building to house today’s top visionaries and creative minds,” Greenspan continued. “Working with artists like Skott adds authenticity to these properties that we know will resonate with the tenants we envision inhabiting them.” The three properties will reintroduce approximately 200,000 square feet of office space back to the Flatiron and Nomad Districts, where vacancy is at an all-time low and rents are skyrocketing. Each building will feature full floors of approximately 5,500 square feet with polished wood floors, open ceilings and three to four sides of windows. Ownership will offer a design-build program for each tenant and flexible terms, in addition to rent concession packages. Marsi, a Long Island native, is one of the most exciting names to emerge from the contemporary street art scene in recent years – influenced by likes of Picasso and Jackson Pollock. After being asked to paint live at Art Basel in Miami in 2011, Marsi’s career has skyrocketed. To date, he has been commissioned to work for the likes of the Danilo Gonzalez, the accomplished artist who commissioned Skott for The Wynwood Café and renowned pop star, Christina Aguilera. Additionally, he has showcased his art at exhibitions everywhere from Dubai to Beverly Hills and downtown Los Angeles. In addition to Kaufman introducing art to the three buildings in its Madison Square Portfolio, 19W24, 13W27 and 45W27 will also have public spaces. Kaufman enlisted architecture and design firm, Design Republic, whose clients include Yelp, Cartier, HBO, CBS and Viacom, to create these spaces that will include custom-designed lobbies with illuminated three-dimensional wooden fins. What’s more, each
  • 2. office space will be outfitted to handle the rigorous technology demands of TAMI tenants as Kaufman is installing telecommunication risers that will offer a host of high-speed broadband options. Other improvements to the buildings’ infrastructures include significant upgrades to security, plumbing and electrical systems. The portfolio’s fourth building – 119 West 24th Street – has been fully leased by Anheuser-Busch InBev, the St. Louis-based brewer of Budweiser and Bud Light, who took 83,686 square feet of office space for the company’s advertising and marketing team; and AlleyNYC, a co-working space provider, who took 36,000 square feet. For more information about Kaufman’s Madison Square Portfolio or to learn about leasing opportunities, visit the interactive website at or contact Michael Heaner at 212-471- 4310,; Grant Greenspan at 212-471-4340, or Jessica Kosaric at 646-421-6420, The Kaufman Organization The Kaufman Organization,with over 100 years of experience and 6 million square feetof owned or managed space, has long been considered one ofthe most prominentand well-respected real estate companies in the New York metropolitan area. The companyoffers a fully integrated spectrum ofleasing and managementservices to diverse owners and tenants and is continuallylooking to build its portfolio through property acquisitions. ###

Related Documents