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Press Clip: 2014 03marzo-14-first-uk-shopping-centre-implements-beacon-technology

Press Clip First UK shopping centre implements Beacon technology - See more at: http://www.information-age.com/technology/applications-and-development/123457806/first-uk-shopping-centre-implements-beacon-technology
Published on: Mar 4, 2016
Published in: Mobile      

Transcripts - Press Clip: 2014 03marzo-14-first-uk-shopping-centre-implements-beacon-technology

  • 1. HOME l lT1IAN. —GE. [ENT l TECHNOLOGY l INDUS Applications and developlnent informaiionAge First UK shopping centre implements Beacon technology New solution helps retailers narrow gap between ‘clicks and bricks‘ through targeted promotions to in-store customers H Pocled lJ1‘B9liP103SiOll1-H. lal(ll2D1-J Theres a real buzz within the retail industry about the potential oflocaliowbased technology to help engage with and market services to the public’ A South Coast shopping centre has become first in the UK to use Beacon technology that enables retailers to acknowledge customers‘ presence and deliver targeted ads The roll out of the technology — popularised by Apples IBeacon version in the US— in The Swan Centre in Eastleign allows shoppers inside the centre to receive discount otters from retailers straight to their phones — without having to open an app or browse a website The service has been developed by Elrighton—based tech startup TagPoints Using Beacon technology. the company has incorporated its 'TagBeacons‘ platform into The Swan Centres popular white-labelled SmartRewards‘ app Beacons are low energy blue tooth devices that ‘ping a location message to smart phones. allowing consumers who have downloaded a retailers app to receive location-based content and advertising Beacon technology was first introduced in Apple's recent IOS7 update — both Android phones are compatible with the system Users download and install the white-labelled 'SmartRewards‘ app and turn on their phones Bluetooth COlil'I€CIl0li, Upon entering the shopping centre. low energy transmitters detect the customers presence The Beacons have a maximum range of 50m and allow advertisers to locate a user within a few leet Along with a welcome message. customers entering the centre receive 10 points to their loyalty account. which can be used in COTIJUHCIIOH with merchant discount offers As more TagBeacons are installed throughout the centre. they will receive retailer-specific promotions >See also Next big thing: Preparing forthe lntemet of Things in the enterprise The lrequency and targeting of these messages with be carefully controlled to ensure no single customer is bombarded with messages, The locus is on delivering a relevant message to the consumer while boosting merchant sales The TagBeacon solution also helps shopping centres and their clients accurately measure lootfall figures in real-time TagBeacons can also be used for non»promotiona| activity like wav- finding and customer service There s a real buzz within the retail industry about the potential ol location-based technology to help engage with and market services to the public. " said Mark Robinson. investment director at Ellandi, owner oi the Swan Centre "lt otters them the ability to connect with motivated customers and deliver filtered offers and discounts — based location and proximity — directly to their mobile phones Our merchants are now able to communicate directly with customers and positively influence their spending patterns without having to lift a linger ‘ The company that delivers the white-label solution — known as Tagfieacons — said the installation ushers in a new era of mobile advertising "While this is the first time this system has been used in a UK shopping centre. the technology is being used overseas in places including New York's iconic department store lilacys, " said Jess Stephens. co-founder oi TagPoints "Retailers are comfortable with integrating consumers mobile habits into their stores and an increasing number realise that to counter the impact the Internet shopping is having on sales. they have to do more than offer their own apps and Wi—Fi within their stores Location—based technology allows them to use digital marketing strategies to improve the shopping experience " The ABC s of Mobile Device Management Sean-eL' managing mobile. .. Read more » Mobile Data Security: Fuidjsig (lie. . . Bring roiir Dim Device ins. .. Read more » Mobile Sectuity Mobile devices are. .. Related topics Applications Data Next Generation Mobile fiijewalls _ _ Networks This book prondrs an m~. .. Read more » t (l 1' Rela e at lcles Cyb" sec“h_t}_ for Dummies This book profides an ilr. .. Ne-tbigihing Preparing mmmmm Events Featured Report for the Internet at Things in the enterprise 4tiiings thatwill happen in the lnternet oflhings space in 2014 Trending Sliarerl Viewed Rapid growth oilnternet David Caniemrfs 3‘ approaditu qvber se('u1‘it_Visteetering ulTliings Will add da]_| gfm‘_§I>*(-losgto econnmicvalue-Ganner aufln . _ _ 1. David Cameron pledges K‘ Gm-tn“-'5 Iuternetof '4 Iliiugprcdirttions ' ' » Tiarlitionalbigdata ertra $45M to the lnternet . - strategvis ancient Of Things hktory Share article ' Tweot 18 googleplus 0 Short of time? Print this page Email article 574 M 12 fisnm 1 Inner 13 googleplus o { Previous Article Next Article lT Operation’ allE1“, ‘ili'F (, iiang111gii1e i‘. lirroso’l B» on and we great lll(illlli? ‘i1Ull'll7l: ld9l3RlP

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