Natural and Holistic living at Piramal Vaikunth - Piramal Realty Real Estate Project
New natural and holistic living residential complex: Piramal Vaikunth at Balkum,Thane launched by Piramal Realty. Situated in the peripheries of metropolitan Mumbai, this exciting destination will feature high rises, townhouses, world class amenities, a spiritual learning centre, and a retail boulevard, all nestled in a 32 - acre oasis. For more information visit : http://piramalrealty.com/wp-content/uploads/2014/06/Piramal-Realty-Vaikunth-Press-Release-for-15-sept-2015.pdf
Published on: Mar 3, 2016
Transcripts - Natural and Holistic living at Piramal Vaikunth - Piramal Realty Real Estate Project
FOR EMBARGOED RELEASE: SEPT 15, 2015 1430IST
Piramal Realty launches a new community for natural and holistic living at
Balkum, Thane: Piramal Vaikunth
Spread over 32 acres (3 million sq.ft.) near metropolitan Mumbai. It is a mixed-use
complex designed by Chicago-based architectural firm, HOK.
The project features in the 2014 HOK Design Annual, amongst 40 other projects from
around the world. It is also HOK’s winning project in the Delivery category, where
Building Information and Modeling (BIM) has been used to achieve a high level in
design & delivery process, as well as design & construction integration.
Around 16 acres of the project is unexcavated greens; with 6000 preserved veteran
Over 50% of the project has dual aspect architecture providing better ventilation,
more daylight and choice of views
Thane’s first project to have a natural bio-swale for water conservation
3 acres kept for an ISKCON Temple and Spiritual Learning Centre
Has a bustling retail boulevard and art & cultural complex
Potential customers can register interest at piramalvaikunth.com, call +91 22
62166216 or SMS “PRL” to 57575
September 15, 2015, Mumbai: Piramal Realty, the real estate development arm of Piramal
Group, launches a new natural and holistic living residential complex: Piramal Vaikunth at Balkum,
Thane. Situated in the peripheries of metropolitan Mumbai, this mixed-use project is designed by
HOK, the #1 ranked architecture/engineering firm by Engineering News-Record and Architectural
Record. This exciting destination will feature high-rises, townhouses, world-class amenities, a
spiritual learning centre, and a retail boulevard, all nestled in a 32-acre oasis.
Buyers can select from 2 to 3 bedroom apartments, duplexes or townhouses to suit the needs of
their families. This will be across 14 towers. The Phase 1 launch will include Cluster 1 with 2 towers
and Cluster 4 with 1 tower (approx. 200 to 300 residential units).
It will additionally include a 60,000 sq. ft. community center that has amenities & services such as
a cafeteria, banquet hall, swimming pool, guest suites, library, business center, and indoor game
courts for basketball, badminton, gymnasium, squash, etc.
There is a limited pre-launch opportunity, between Sept 15 to Sept 27, to select exclusive 2 and 3
bedroom residences starting at a special price of Rs. 74 lakhs+. This is applicable for the first 75
units; the per-square-feet cost is INR 8080 for standard units and INR 8640 for premium units.
“We want to create spaces that will significantly improve the quality of life of our customers
through outstanding design and highest levels of project execution. Over the last 4 years, we have
done intensive customer research and have designed a project based on the needs of the
customer. This research has led us to create homes that reflect natural living and are inspired by
biophilic design. Our homes are spacious, have open grounds to walk around, have place for
children to play and have the highest standards of design, quality and world-class finishes”, said
Anand Piramal, Executive Director of the Piramal Group. “Our project is centered-around
community living and hence, podiums are promoted as open spaces where there will be no cars,
and can be used as common garden spaces. We also have a 3-acre ISKCON temple and spiritual
Designed for community living, the project has international partners such as:
HOK which has been engaged as the lead design consultant. The Chicago-based firm has
been involved in key projects such as the Dubai Marina, UAE and closer home, the Indira
Gandhi International Airport Terminal 3, (T3) New Delhi.
BuroHappold who are world leaders in sustainable design and are Piramal Vaikunth’s
structural and services engineers. This London-based firm was founded by the well-known
Edmund Happold who before founding BuroHappold worked on projects such as the Sydney
Opera House and the Pompidou Centre, Paris.
Lerch Bates have set the benchmark in vertical transportation. From construction to
maintenance to modernization, the company provides its services to some of the tallest—
and most renowned—buildings in the world. Some of these projects are the Petronas
Towers, Kuala Lumpur, Malaysia and the Burj Khalifa, Dubai, UAE.
DSP Design are the associate design architects who are known to create environments that
are fluidly integrated into native ecologies and cultures.
Turner Construction Company is one of the largest construction management companies
in the United States. According to Engineering News-Record’s 2014 Top 400 Contractors
Sourcebook, Turner is the largest "Green contractor" in the United States and the fourth
largest contractor overall in the United States.
Talking about the project, Robert Booth, former CEO, Emaar Properties Dubai and Strategic
Board of Advisor at Piramal Realty said, “I am pleased to see how Piramal Realty is shaping up.
We are engaging with the highest quality of architects, landscaping consultants, structural
engineers, etc. and are working with them ground up. I know the quality of properties we will
deliver will be the best in its class and comparable to the quality levels in other global markets, if
not better. I have worked with the best including Hong Kong magnate and philanthropist Li Ka-
shing and Emaar, where I have overseen the construction of many projects in Dubai including the
iconic Burj Khalifa – through Piramal Realty we will, I am confident, bring world-class design,
planning and development to India.”
Piramal Realty is committed to bringing trust and transparency to the real estate sector
and has also launched the Piramal Assurance. To ensure the customer has peace of mind, a
customer can return the purchased unit to Piramal Realty, no questions asked, at 95 percent of the
market value any time until possession. It is a concept that is new in the real estate sector and is
clear testimony to our belief in our quality of properties.
“Choosing a place to live is a significant investment and one of the most important decisions that
people make in their life,” said Peter Ruggiero, AIA, a design principal at HOK. “We are
delighted to partner with Piramal Realty in creating a thoughtfully-designed residential community
tailored to those seeking a more balanced quality of life. HOK's biophilic-inspired design seeks to
create harmony between buildings and the natural world. Those choosing to live at Piramal
Vaikunth will enjoy the benefits of being innately connected to nature.”
About Piramal Realty
Piramal Realty is the real estate development arm of Piramal Group. Recently, Goldman Sachs and
Warburg Pincus, two international equity partners, have invested approx. USD 434 million in the
company, at the entity-level.
The company aims to be the gold standard in design, quality, safety and customer centricity in
both residential and commercial real estate. Piramal Realty’s developments, while being cutting
edge and contemporary, focus on embracing a more intuitive definition of luxury, which celebrates
nature, greenery, space, light, ventilation, art, culture and community living.
Piramal Realty’s board includes Deepak Parekh (Chairman of HDFC), Nitin Nohria (Dean of Harvard
Business School), Robert Booth (former CEO of EMAAR Properties Dubai) and Subbu
Narayanswamy (Director of McKinsey & Co. and head of the real estate/infrastructure practice in
Asia). The company collaborates with the world's leading architectural practices, including HOK,
KPF, and Make and partners with world-class contractors, such as L&T and Eversendai.
Piramal Group is one of India’s leading conglomerates with interests in pharmaceuticals, financial
services, information management, glass packaging and real estate. It is founded by Ajay Piramal
and has a market value in excess of US$4 billion. Driven by its core values of knowledge, action
and care, the group’s mission is “doing well and doing good.” Piramal Foundation, the
philanthropic arm, has initiatives in healthcare, education, water and women empowerment across
19 states of India.
For media enquiries, please contact:
Contact: +91 22 3351 4082
PUBLIC RELATIONS CONSULTANT
Tel: +91-22- 3368 0324
M: +91 9833172756