Press release zest from tata motors, the all-new stylish compact sedan, launched in nepal
Tata Zest Nepal
Published on: Mar 4, 2016
Transcripts - Press release zest from tata motors, the all-new stylish compact sedan, launched in nepal
ZEST from Tata Motors, the All-new Stylish Compact Sedan,
Launched in Nepal
• The Zest base variant in petrol starts at 24.5 Lakhs Nepal rupees and the base variant, in Diesel
starts at 30.75 Lakhs Nepal rupees, ex-showroom, Kathmandu
• Zest comes loaded with 29 segment leading features
• Available in three trims in Petrol and four trims in Diesel
• Range will come in six exciting colours
• On sale in over 18 Tata Motors passenger vehicle sales outlets
Kathmandu, February 6, 2014: Tata Motors today announced the commercial launch of the Zest, a compact sedan
in Nepal. Zest from Tata Motors, clearly showcases the three key vectors of DesigNext, DriveNext and ConnectNext
to deliver best-in-class performance with unparalleled driving pleasure in a spacious, dynamic, comfortable and
stylish sedan. With a start price of 24.5 Lakhs Nepali rupees, ex-showroom, for the petrol Revotron 1.2T model and
30.75 Lakhs Nepali rupees, ex-showroom, as the start price for the diesel variant, the company today opened sales
across Nepal of this award-winning** car, which has been a success in India market. The Zest will be on sale across
the country in over 18 Tata Motors Passenger Vehicle sales outlets from today.
Speaking at the launch, Mr. Johnny Oommen, Head – International Business, Tata Motors, said, “Nepal has
been a key market for us and it has been our endeavour to bring class-leading products for the consumers in this
country. We at Tata Motors are delighted to launch the dynamic Zest, which has been engineered for global
customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with
performance - from the engine, to suspension & braking, the NVH or premium materials. With 29 segment-first
features, Zest from Tata Motors is the first all-new vehicle in our Horizonext journey, demonstrating our commitment
to bring disruptive innovation to this segment of car-buyers. Zest is seeing good demand in India and we hope to
reciprocate the same here. Both the petrol and diesel versions come with their unique segment-firsts and we are
confident it will delight our consumers with its design, driving pleasure and great connectivity features.”
Speaking at the launch, Mr. Siddharth Rana, Chairman – Sipradi Trading Pvt Ltd, said, “The Tata Zest is a
marvel in automotive engineering with latest technology. We in STPL are proud to bring it to Nepal. Customers in
Nepal too will now have the joy and the benefit of a feature-rich and fuel efficient car. We are confident that the
combination of a perfect product with best-in-the country service & parts back-up will firmly establish the Zest’s
footprint in Nepal.”
As the name suggests, the all-new Zest exudes excitement and energy and is designed to give the driver total
control of the vehicle. Zest is the first vehicle from Tata Motors that exemplifies the HORIZONEXT themes of Intense
Product Focus, World-class Manufacturing Quality, Enriched Purchase Experience and Consistent Quality of Service
for its passenger vehicle business.
The Zest is being manufactured at the Pimpri and Ranjangaon Plant in Pune, on a completely modified X1 platform.
The all-new styling of the Zest is based on its new design direction of ‘Confident Dynamism’. With a classy new
forward pouncing stance and well-sculpted body, the design portrays a sense of power and agility. The car has a
good balance of elements like a sedan profile, the strong wedge of the shoulder-line, the wide stretched front, rear
and sporty 15” Alloy Wheels. All these elements combined with a signature Buzz Blue colour and a well sculpted
body, add to the dynamic and stylish stance of the new Zest.
Riding on Tata Motors DNA of being spacious and safe, a greater attention to detail towards the vehicle’s interiors is
another defining factor of the Zest’s design. Reminiscent of luxury cars, the Zest comes with premium interiors, a
neatly-layered dashboard with dual-tone - Java Black & Latte, for a stunning and high-tech inviting feel. This is
coupled with a well-integrated infotainment screen and Tata Motors next-generation 3-spoke steering wheel. The
vehicle’s wing-shaped central instrument cluster Bezel, gear knob, precisely detailed air vents and sculpturally
designed console, connected in a single wing-shaped graphic, ensure that the Zest has the best design attributes.
The Zest will come with the Revotron 1.2T, the first engine from the new family of gasoline engines from Tata Motors
and will be India’s first Turbocharged Multi-point Fuel Injection (MPFi) Petrol engine. It has been developed in
conjunction with global consultancies and suppliers to deliver world-class performance in terms of power, torque and
efficiency. It has undergone over 300,000 hours of rigorous developmental and research testing.
Refined Revotron 1.2T Engine:
• Design optimization through global engine consultant (AVL, Austria) and key technology partners namely
Bosch, Honeywell, Mahle, INA
• Extremely silent engine
• Low friction crank case for minimized NVH
• Drive by wire technology for enhanced drive experience
• Smart Electronic Control Unit for precise control
The Zest diesel comes with most acclaimed 1.3 litre Quadrajet Diesel engine coupled with the first-in-class F-Tronic
technology-enabled, 5-speed Automated Manual Transmission (AMT), with both Automatic and Sequential mode of
gear-shifting, developed in collaboration with Magneti Marelli, Italy.
Both petrol and diesel powertrains are BS-IV compliant and are capable of meeting future norms.
Multi-Drive Mode Innovation
Multi-Drive Modes is one of the key innovations, introduced by Tata Motors with the Revotron 1.2T turbo engine in
the Zest. The Revotron 1.2T engine offers the optimum blend of performance, refinement and fuel economy. The
unique first-in-segment ‘Multi-Drive Mode’ technology enables switching between SPORT, ECO and CITY mode,
along with a superior throttle response.
The SPORT Mode gives the sharpest throttle response and quickest acceleration from the Zest. The140Nm of
torque from the Revotron engine will deliver a more dynamic drive, enabling the driver to exploit the full acceleration
and driveability of the Zest. In the ECO Mode, performance and throttle response is reduced to maximize fuel
economy but with a comfortable drive experience. It is ideal for Highway cruising. In the CITY Mode the Zest has the
perfect balance between performance and economy. Power delivery is smooth and throttle response is linear leading
to agile drivability to easily navigate city traffic conditions.
The Zest Diesel AMT will have dual drive modes - City and Sport mode. The manual also is shift assist manual
engaging the consumer into suggesting down and up shifts.
Refinement in Driving:
• The Zest will have ePAS (Electric Power Assisted System), with speed sensitivity and ‘Active Return’
function – a first in the segment.
• A silent, quieter cabin will ensure a pleasant and superlative drive experience.
• The most advanced, 9th
generation ABS with EBD (Electronic Brake Distribution) from Bosch for improved
braking efficiency, and with yet another segment-first, the Corner Stability Control feature, add to the safety
feature of the vehicle.
• Dual Airbags and Rear Park assist further add to the safety features of the Zest.
• The dual-path suspension, coupled with a zero-pivot sub-frame and Anti-roll bar, ensures a smooth and
comfortable ride. The improved suspension provides effective isolation from road inputs, without
compromising on body control, translating into a class-leading balance between ride and handling for a
comfortable and grounded drive.
Equipped with a high boost turbo-charger, the Revotron 1.2T delivers best-in-class power of 90PS @ 5000 RPM and
best-in-class peak torque of 140 Nm @ 1750-3500 RPM. The car has a top speed of 154 kmph. The Diesel 1.3L
Quadrajet engine produces 90PS @ 4000 RPM and 200 Nm @ 1750 -3000 RPM of uninterrupted flat torque. The
car has a top speed of 158 kmph.
The Modes give the car best-in-class fuel efficiency in real world driving conditions. As per the Automotive Research
Association of India (ARAI) certification, the Revotron 1.2T delivers 17.6 km/litre and the Diesel delivers 23 km/litre,
under mandated test km/litre in normal conditions.
Understanding the dynamic consumer’s increasing need, Tata Motors offers its customers with the ConnectNext
experience. The Company has worked closely with HARMANTM
to design and engineer an acoustic audio and
infotainment system, with best-in-class features like 5” ConnectNext Touchscreen Infotainment System, Advance
voice command recognition, SMS notification and read outs, Fully Automatic Temperature Controls on the
touchscreen, which will allow the user to stay connected.
The Zest will be available in four trims in Petrol - XE, XM, XMS and XT and five trims in Diesel - XE, XM, XMS, XMA
(AMT) and XT. The range will be available in 6 exciting colours - Buzz Blue, Venetian Red, Sky Grey, Dune Beige,
Platinum Silver and Pristine White.
ZEST-IFIED PURCHASE AND SERVICE EXPERIENCE
To enhance the customer engagement levels at the dealerships, Tata Motors has upgraded its showrooms, to deliver
customers desired world class ambience, purchase experience and after-market service. These reformatted
dealerships with the new Tata Motors retail identity will take the dealership experience to the next level.
All Tata Motors Passenger Vehicle service centres will offer latest and most comprehensive customer service
initiatives, launched by the company recently. All variants comes with 2 years and 50000 kms warranty and 4 free
services. Customers can also download the mobile app “TataMotorsConnect” through which they can book cars for
service, locate nearest dealer etc.
- Ends -
* Note to editors:
- Please refer to the technical specification attached to the release, for further details on the car or please visit:
** Zest has won the following awards: CII Design Excellence Award 2014; Fly Wheel Auto Awards 2015 - Reader’s
Choice Car of the Year and Compact Sedan of the Year; MotorBeam Car of the Year; Team-BHP Car of the Year
2014; Bloomberg TV Autocar India Awards 2015 - Compact Sedan of the Year and Best Value for Money Car.
For further information, please contact:
Tata Motors, Corporate Communications:
Ms. Minari Shah
Phone: +91 022-66657289
Ms. Ashmita Pillay
Phone No: +91 022-66158625