Press release volvo cars’ new global compact car range to be built on innovative architecture
volvo cars’ new global compact car range to be built on innovative architecture
Published on: Mar 4, 2016
Transcripts - Press release volvo cars’ new global compact car range to be built on innovative architecture
Volvo Cars’ new global compact car range to be built on innovative architecture
Video - https://www.media.volvocars.com/global/en-gb/media/videos/168235/volvo-cars-introduces-its-compact-modular-
Delhi, 15th October 2015: Volvo Cars is to extend its range of compact cars into new segments on its
highly-innovative Compact Modular Architecture (CMA), a smaller but equally advanced version of Volvo’s
acclaimed Scalable Product Architecture (SPA). The company’s first car on CMA is expected to be
launched in 2017.
CMA’s introduction in 2017 means that all future Volvo cars will be built on just two fully scalable and
wholly modular vehicle architectures.
The simultaneous development of SPA and CMA has formed the cornerstone of Volvo’s product renewal
and growth strategy, which involves the replacement of every single car in its line-up in the next four
years and an annual sales volume of up 800,000 cars. This process started with the launch of the XC90
and will continue shortly with the launch of the new S90 premium sedan.
CMA allows Volvo Cars to offer customers of compact cars the same type of premium engineering
benefits as owners of its larger cars built on SPA. Shared technology between SPA and CMA will include
powertrains (both conventional and new plug-in hybrid variants) and the infotainment, climate and data
network and safety systems taking the Swedish car maker ever closer to its vision of no deaths or injuries
in its new cars by 2020.
“The flexibility of CMA liberates Volvo’s engineers and designers, allowing them to devise and introduce a
wide range of new and alluring features whilst at the same time improving drivability, offering world-class
safety features and connected car technologies,” said Dr Peter Mertens, Senior Vice President, Research
& Development at Volvo Car Group.
CMA will also change the way Volvo Cars builds its products in the future by allowing a wide range of
cars, powertrains, electrical systems and technologies of varying complexity to be fitted on the same
architecture, generating significant economies of scale and a more streamlined manufacturing process.
Volvo Cars’ CMA has been designed from the outset to embrace electrification – offering a new Twin
Engine plug-in hybrid variant designed especially for the new architecture.
“We are in a terrific position with CMA. We have developed this new architecture as a plug and play
component. This means that on Volvo’s next generation of compact cars you will benefit from the
advanced technologies available on our XC90 today,”said Dr Mertens.
Volvo Cars expects to significantly increase its global volumes with the coming range of CMA-based cars,
which will have a truly global footprint and take the Swedish brand into exciting new product segments.
“CMA is a key part of the continued growth strategy of the Volvo Cars brand,” said Björn Annwall, Senior
Vice President, Sales Marketing and Customer Service at Volvo Car Group. “Apart from offering all the
benefits and features of a larger premium car, such as the industry-leading safety, powertrain and
infotainment technologies, CMA will deliver a true and distinctive Volvo driving and ownership experience
setting it apart from others in this growing premium segment.”
Volvo Auto India
Swedish luxury company Volvo Auto India (VAI) established its presence in India in 2007 and has since
then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets
products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai,
Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Pune and Kolkata.
The company sells five luxury models.
Volvo S60 – A sporty sedan
Volvo S80 – An exquisitely elegant saloon
Volvo V40 – Luxury hatchback
Volvo V40 Cross Country – The adventurous cross country
Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads
Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indian families
Volvo’s Brand Philosophy
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better.
This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what
they desire in a product. With this thought the brand places the customer at the heart of its design. Every
Volvo car boasts of cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars, please visit - www.volvocars.in
For further information on Volvo Auto India, please contact:
Disha Anand @ +91 9711538605 firstname.lastname@example.org