Press release tata motors launches the ace mega
Press release tata motors launches the ace mega
Published on: Mar 4, 2016
Transcripts - Press release tata motors launches the ace mega
Tata Motors launches the ACE Mega,
an all-new Smart & Small Pick-up Truck
• A sturdy vehicle capable to take on varied terrains with a rated payload of 1 Tonne
• Equipped with the 4th
Generation DiCOR engine, delivering power of 40 HP
• Best-in-class Speed of 90 KMPH which ensures low turnaround time and hence more trips
• Best-in-class mileage of 18.5 ** KMPL
• Lowest cost of operation in the Small Pick-up segment
Mumbai, August 27, 2015: Tata Motors today announced the launch of a new smart pick-up – Tata
ACE Mega. The ACE Mega, with superior performance, enhanced looks, strong cabin with rated
payload of 1Tonne, will offer the best-in-class fuel efficiency and lowest cost of ownership. It is an
innovative cargo transport solution in the Small Commercial Vehicle (SCV) segment.
The Tata ACE Mega has been designed and developed for
maximising revenues of the transport operator by ensuring
more trips, more load carrying capability in low turnaround
time and meeting requirements of both, intra and intercity
transportation and can be easily driven on any kind of terrain.
The vehicle is strategically designed to perform all tasks of a
small pick-up and hence will be an all-rounder in this segment,
helping the operator elevate his/her business.
Launched at a price of INR 4.31 Lakhs, ex-showroom, Thane, the Tata ACE Mega is available in an
attractive Azure Blue color. This power-packed small pick-up will be available for sale initially, in seven
states – Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu, and
will expand to other states in a phased manner.
According to Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata
Motors Ltd., “Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicle
market in India with its varied portfolio in this segment. With the advantage of being the market leader
in the segment, we know our customer requirements very well and the ACE Mega is one such product
which emerges out of our in-depth knowledge and consumer insight. With the introduction of the ACE
Mega, we are confident that it will become a key business partner for millions of entrepreneurs and
market load operators across the country. Like other members of the Tata ACE family, it will strongly
contribute to an entrepreneur’s bottom line of business operations and progressively increase the top
line with segment-leading uptime.”
Tata Motors continues to develop its commercial vehicle products based on the three core vectors of
DesigNext, PerformanceNext and FuelNext to cater to the evolving needs of our customers. The Tata
ACE Mega has also been developed on these core vectors and delivers a mega package of superior
performance, increased profitability due to more speed and load carrying capacity, low cost of
ownership and improved style and comfort.
The Tata ACE Mega will deliver best-in-class combination of power, speed, and fuel efficiency. It
comes equipped with the technically advanced 4th
generation 2 cylinder 800 cc DiCOR engine, which
delivers a power of 40 HP. The light weight Aluminium engine and the smartly calibrated 5-speed
gearbox facilitate a smooth drive and enhance fuel efficiency. Large brakes ensures best-in-class brake
efficiency & longer life of the vehicle. The strong and rugged front and rear leaf-spring suspensions
and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions. Best-in-
class speed of 90 KMPH ensures more trips due to the low turnaround time. In an economic
environment where the cost of fuel is the biggest expense in business, the Tata ACE Mega, will offer
the Indian customer, best-in-class fuel efficiency of 18.5 kmpl**.
Aesthetically designed in-house, the Tata ACE Mega comes with a comfortable cabin with an
ergonomically located driver console, glovebox with lock, provision for music system, mobile charging
facility, digital clock and full fabric seats. Features such as leaf spring suspension with rigid axles both
in the front and rear, truck-like construction, 7” vacuum booster in the braking system, etc., make the
Tata ACE Mega the most suitable vehicle for various applications. On the exterior, stylish body colored
bumper, new front protective wheel arch eyebrows, new sporty body graphics, wide angle ORVM on
both sides further accentuate the vehicle’s stance.
Designed to deliver maximum customer value, the Tata ACE Mega offers a rated payload of 1 ton with
a new reinforced load body. The vehicle also offers a suitable cargo load deck size for market load
operation. 14 inch tyres, high ground clearance of 175 mm and gradeability of 30% ensure the stability
of the vehicle on varied load and road conditions.
The service and maintenance attributes of the vehicle guarantee peace of mind to its customers. With
over 1,800 service touch points and a workshop on an average at every 50 Km, Tata Motors has the
widest service network in the country. The vehicle also comes with an assured warranty of 2 years/
72,000 kilometers (whichever is earlier).
The Tata ACE, an engineering marvel, was launched in 2005, when Tata Motors recognized a latent
customer need to create a completely new market segment to pioneer the concept of mini-truck in
India. It has since remained among the most preferred choices of Indian entrepreneurs and small
businesses, leading the market with over 80% market-share. Highlighting the success of this path-
breaking innovation, the Tata ACE family has surpassed the 1.5 million sales mark, globally, in these
ten years. Today, one in every five commercial vehicle sold in India, is from the Tata ACE Family. This
family has constantly evolved, strategically identifying and filling gaps in the market ahead of its time.
The platform has thus far produced about 12 offerings, based on engine type, engine power, body
configurations and in its 10th
successful year has added yet another innovative transport solution – the
Tata ACE Mega.
The ACE family has helped uplift many lives and has been a strong contributor to the growth of many
entrepreneurs and small scale businesses in India. With the largest and still growing network strength
in place, new launches and specific marketing interventions, Tata Motors continues to be the dominant
player in the SCV & Last mile transport space, making huge strides in this segment.
Note to Editors:
** The mileage figures are as certified by ARAI.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 62,796 crores
(USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the
UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business
comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8
million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among
the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe,
Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
(www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors)
For further information, please contact:
Ms. Minari Shah
Head- Corporate Communications,
Ms. Ashmita Pillay
Senior Manager - Corporate Communications