Nanocelebrity: A SxSW Future 15 Session
In the spirit of the theme of this session, I would make an argument that we may be moving slightly away from the microcelebrity and heading towards something I’m calling the nanocelebrity. I originally made the argument that a nanocelebrity was defined an individual who was using social media, had a smaller audience than the microcelebrity (somewhere between 600 to 1,000 people) and would tailor their content around a field of niche information and know how to explain that field to their audience.
Published on: Mar 3, 2016
Transcripts - Nanocelebrity: A SxSW Future 15 Session
1. NanocelebrityHow to Combine Expertise with
2. The post post-modern is the
ﬁrstpoint we need to discuss.
3. The three main areas that
help me deﬁne an celebrity in any area wouldbe personality, reach & content.
4. Martin Luther couldbe described as
the ﬁrst “mass communication” celebrity.
5. “With 15 minutes you too
can be a microcelebrity.”
6. Moving away fromthe microcelebrity and
heading towards the nanocelebrity.
7. Content helps drive expertise to
the voice of the user through the creation of conversations.
8. The “social mediaguru” is not
9. Nanocelebritieshave niche appeal to a
10. You can not out ESPN,
11. Three exemplars ofthe different status
12. Nanocelebrity as opinion leader,content creator
13. The ﬁrst system to focus
on are the microblogs.
14. The second of thesystems would
be the traditional online social network.
15. The third type ofsystems are
thecontent creation platforms.
16. The road to become ananocelebrity
is not easy
17. But, there is value in
the work being done by the nanocelebrity
18. My thanks to Andrea Baker,
Alan Middleton& Terri Senft for their input and knowledge.Their advice helped me shape this research.