Presntation on energen
Published on: Mar 4, 2016
Transcripts - Presntation on energen
WELCOME TO OUR
MARKETING PLAN OF A NEW
OUR PRESENTATION TOPIC
Ms. Nafisa Kasem
Department of Marketing
Group Profile of the group
NAME of the members ID. No.
Md. Shahjad Faihan 11122101330
Nushrat Jahan 11122101316
Md. Mahmudul Islam 11122101361
Shahrayia Shamim 08091101096
Ekhte Khairul Yead 11122101346
Saida Binte Reza 11122101304
Mridula Islam 11122101274
Description of ENERGEN
Energen is a nutritious milk and cereal drink
that is enriched with SIGMAVIT-a balance
combination of vitamins,minerals and protein
required for human body.
Energen a Nutritious Cereal Drink is
manufactured by a company called “Mayora”.
It is located in Indonesia.
Logo of ENERGEN
Ingredients of ENERGEN
Milk powder, Wheat
flour, Sugar, Corn,
Oats, Malt extracts,
The label of ENERGEN also explains the function of its
Vitamin A- Helps to keep skin and eyes healthy.
Vitamin B12 – Plays an important role in producing
red blood and strengthens energy metabolism.
Vitamin D – Helps in the absorption of vitamins in
Vitamin E – For skin protection and body immunity.
Calcium – Helps in the formation and protection of
bones and skin density
Flavors of ENERGEN
There are three flavors-
• ENERGEN –Vanilla
• Energen –Chocolate
choose from its
vanilla flavors, both
Some Pictures of Energen
WHAT MAKES ENERGEN
What makes the Energen instant cereal
drink great is that it is made from
healthy ingredients. It is packed by
vitamins and minerals needed by the
body. A serving of this in the morning is
wonderful way to start a day.
Why do you need ENERGEN?
One of the reasons why Energen cereals are such a hit in the
country is because it is easy and quick to prepare. Many live a
fast and busy life. In fact, many are missing their breakfast
because they have to leave their home early.
People know that it is unhealthy to skip breakfast, but they do it
anyway because of a busy and demanding day ahead. When
the Energen cereal beverage was introduced, many were able
to find the best way to have the food intake they need first thing
in the morning without compromising their time. The cereal
comes in sachets. Pour one sachet of Energen in a coffee
mug, add hot water,one can have a healthy breakfast.
Energen aims to provide nutrient benefit to the
One can also have it as a Snack. It is a good
substitute for junk food.
Our target customers are child to old persons.
Energen contains only 67% fat which is less than
other drinks ,it doesn’t harm our body.
To earn profit by providing health benefit to our
Price of ENERGEN
The price of 1 sachet (30 gm) Energen only 15 tk.
Cost of our campaign:
our cost is equally distributed among the group
members. Some of which are given below:
Provide free sample 400 tk.
Making wall poster 200 tk.
Communicate potential customer our group
members through mobile cost 50 tk.
Mental and physical cost of each members.
The place where Energen is
Promotion of ENERGEN
We also promoted
ENERGEN basically in
BUBT by convincing the
students about the
benefits of drinking
Some pictures of ENERGEN’S
Future Prospect of ENERGEN
By differentiating our product according to our target
We would like to increase our promotional campaign
by using mass media;like-commercial TV channel.
Our near future objective is to expand ENERGEN’s
popularity in urban areas and gradually in rural
We will ensure the availability of different flavors,
different size of ENERGEN and make it available in
ENERGEN,basically is an Indonesian
product,but it seems to be a new product in
Bangladesh.Energen is a healthy cereal
drink that is enriched with SIGMAVIT along
with vitamin A,Vitamin B1,Vitamin
B12,Vitamin E,Vitamin D and calcium.
It is our hope that people will accept our
product and react positively that can ensure
the popularity of our product in near future.
ANY QUESTION ? ? ?
THANK YOU . . .