Press Release - Women's Day - with changes - 06.03.12
Published on: Mar 4, 2016
Transcripts - Press Release - Women's Day - with changes - 06.03.12
Saluting Womanhood – Tumi Aamar Niharika!
~ This Women’s Day, Nihar Naturals gives you the opportunity to pay a unique tribute to your
Niharika, the special woman in your lives!~
Kolkata, March 06, 2012: This Women’s Day, Nihar Naturals, one of the leading brands in Eastern India,
along with Red FM, is giving Kolkata the chance to pay a tribute to the Niharikas in their lives. You can
call Red FM to send out a special message and dedicate a song from the Niharika album to the beautiful,
strong and multi-talented women who play an irreplaceable role in your life.
A constant ally of the progressive woman of today, Nihar Naturals believes that the women of today are
intelligent, sensible and use their own judgment in their day to day lives. Last year, Nihar had created
one-of-a-kind music album called Niharika- A tribute to the woman of today by bringing together
Bengal’s leading bands, composers and singers to show case to the world the different dimensions of
her as a person and her life.
This Women’s Day, taking place internationally, Nihar Naturals and Red FM are asking the people of
Kolkata to give a message to the women who have been an inspiration to them and society as a whole.
The person also has to dedicate a song from the album ‘Niharika’ which also will be played with the
message. The best messages will be gratified, and played on air, while 1 grand winner will be chosen and
given a grand surprise. People can call Red FM on the IVRS No, or log on to the Facebook pages of Nihar
Naturals or Red FM to make their dedications. They can also register at the Nihar Naturals kiosks at City
Centre 1 and 2.
What’s more, on Women’s Day, Bengali superhit band Chandrabindoo will be present live in the Red FM
Studio from 4 pm, on U-Turn with RJ Praveen. The grand winner, along with his/her Niharika, will also be
invited to the studio of Red FM, and Chandrabindoo will sing a special song for the grand winner and
Commenting on this unique initiative, Anindya from Chandrabindoo says, “Nihar and Chandrabindoo
share the same thinking when it comes to women. We value the role of women in our lives. We know
that they are intelligent and that no one can take them for a ride. In line with Nihar’s philosophy of
‘talking straight’ to her, we created Jaani Naa, our first song with Nihar and today we are creating “…. “
on the eve of women’s day. I am glad that we have got a chance to make xx Women’s day memorable!”
This campaign is supported by outdoor, print, online, on-air innovations, social media and various on-
ground promotions at direct consumer touch points merging interactivity with the listeners.
Join us on Facebook: www.facebook.com/Nihar Naturals
Join us on Facebook: www.facebook.com/RedFM.Kolkata
Follow us on Twitter: www.twitter.com/redfmkolkata