[Preservation Tips & Tools] How to Save a Place: Get the Word Out
Preservation Month 2015 comes to a close this weekend, but everyone’s hard work to save places that matter to them will continue for months, years, and decades to come. So, for our final installment of the “How to Save a Place” series, we’re sharing ways you can continue to rally community support for your project. Methods range from public relations to social media outreach, and from pop-up shops to community tours. (And don’t forget the other popular tactics in our Become an Advocate toolkit!) Here are a variety of tools, techniques, and tips to help you shine a light on the places you love. Read the entire "How to Save a Place" series: http://blog.preservationnation.org/tag/how-to-save-a-place/
Published on: Mar 4, 2016
Transcripts - [Preservation Tips & Tools] How to Save a Place: Get the Word Out
How to Save a Place
GET THE WORD OUT
Craft a communications strategy.
Identify and target a specific audience with key messages about your
preservation project. Publicly presenting an issue through the media
can also help attract the attention of policy and other decision makers
who could ultimately decide the outcome of your project.
Pitch your story to the media.
Pitch your preservation story to a reporter and alert them to all the
good work you’re doing. When you’re in front of the camera, be sure
to know your story inside and out, target the right media outlets, and
make your message stand out. Remember to follow up later on the
progress you’re making!
Write an op-ed or
letter to the editor.
If you have a pressing
preservation issue, consider
writing an op-ed or letter to the
editor. These allow you to
express your opinion quickly
while still reaching a large
audience. Be sure to include
relevant evidence to bolster your
Create a social
Set goals, define your audience,
and list resources (human,
financial, etc.) that can support
your work. Most importantly, don’t
feel like you have to be
everywhere. Pick the channels
that will work best for you and
Manage the social media time crunch.
Build and maintain an engaging social media presence with just a
small window of time each day. Participate regularly, talk about what
you’re already doing, and make it simple for people to connect with
Use photo-sharing to your advantage.
In a time of short tweets and status updates, pictures have become
essential to providing additional context. Take pictures often, share on
sites like Instagram and Flickr, and include captions and hashtags to
help spotlight endangered places. (Check out #SavingPlaces,
#preservation, and #ThisPlaceMatters to start!)
Nominate a site as a National Treasure.
This signature program of the National Trust takes direct, on-the-
ground action to save diverse places and promote their history and
significance. Consider nominating a threatened historic resource in
Nominate your site to the 11 Most list.
The annual list of American’s 11 Most Endangered Historic Places has
been one of the most effective tools in the fight to preserve our
country’s irreplaceable architectural, cultural, and natural heritage.
Think your historic site has a strong case? Complete a nomination
form during the next submission round.
Create a pop-up shop.
The pop-up shop concept is simple: Insert yourself into a temporary
space that puts new eyes on your mission and see what you can
accomplish. This case study can help you think through if setting up a
physical presence around your issue would be valuable and feasible.
Set up a walking tour for people
in your neighborhood. These
kinds of outings are great ways
for local history-lovers and
preservation groups to bring a
community together around
thoughts on video.
One of the best ways to get your
message out there is to create
and share video interviews with
community members who
support your goals. You’ll build
their confidence while compiling
lots of compelling footage.
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps others do the same
in their own communities.
For more information, visit blog.preservationnation.org.
Photos Courtesy: NASA Goddard Space Flight
Center, Flickr; Pete O’Shea, Flickr; U.S.
Department of Agriculture, Wikimedia Commons;
Minesh Bacrania; NASA Goddard Space Flight
Center, Flickr; Pete O’Shea, Flickr; Kevin Dooley,
Flickr; U.S. Department of Agriculture, Wikimedia
Commons; FirmBee, Pixabay; MusikAnimal,
Wikimedia Commons; OliverZena, Wikimedia
Commons; Landor Associates; Instagram user
candicane82; The Rik Pics, Flickr.