[Preservation Tips & Tools] How to Save a Place: Become an Advocate
Over the course of our "How to Save a Place" toolkit series, we've covered a lot of ground: managing your expectations during a preservation project; understanding the difference between federal, state, and local groups; learning the fundraising basics; sorting through the various types of historic designations, and more. Now, it's time to start thinking like an advocate, because getting other people to support your project -- from your friends and neighbors to government officials -- will be critical to the success of your preservation efforts. Read the "How to Save a Place" series to date: http://blog.preservationnation.org/tag/how-to-save-a-place/
Published on: Mar 4, 2016
Transcripts - [Preservation Tips & Tools] How to Save a Place: Become an Advocate
How to Save a Place
BECOME AN ADVOCATE
Build Grassroots Support
Start with a grassroots campaign to galvanize the local community.
Then, when you approach government leadership, you'll be able to
demonstrate that the place you're trying to save has a lot of people
pulling for it. You can get people involved in a variety of ways.
Heart-bombing is a fun way to get
great visuals of people interacting
with historic places. All you need
are a group of building-lovers and
elementary school art supplies.
Set a date and time to meet up
with your hand-made hearts, and
show a threatened building your
This Place Matters Campaign
Another great way to gather supporters and build buzz is through the
This Place Matters campaign. Just print a sign, take a photo, and
share it with the #ThisPlaceMatters hashtag. Keep an eye on the
hashtag, and when you see other folks sharing your site, reach out to
them to become more involved in your campaign.
Activate Your Team
Once you have your advocates on board, it's important to make sure
they have something to do after showing their love. A good next step
can be a petition from a site such as Change.org, where anyone can
build a social media-friendly petition.
Offline petitions are useful, too. Enthusiastic advocates can make a
huge difference in getting your message out -- and more names on
your petition. Be sure your team is prepared with the details they need
to answer questions, a handout with additional information … and
never underestimate the power of props.
Phone banking is especially helpful when tied with an online petition,
as your phone bankers can give people the web address of the
petition to sign as part of their call script.
“Honk and Wave”
If getting as many eyeballs as possible
for your place-saving project is a goal,
a "honk and wave" might be just the
thing. Your spirited group of
preservationists can help get drivers
and passers-by fired up with passion
for the cause.
Take It to the (Grass) Top
The next step in advocating is getting your message in front of the
government leaders who can impact your project. Don't limit yourself
to lobbying only at the federal level; focus on relationship-building and
face-to-face advocacy at the state and local levels as well.
Tips for Lobbying
Time your meeting request for when lawmakers are going to be
considering the project you're interested in. Gather accurate, factual
material to support your position; build that information into a brief
document you can leave behind as a reminder. Keep your examples
as specific and local as possible. And say thank you!
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps others do the same
in their own communities.
For more information, visit blog.preservationnation.org.
Photos Courtesy: Slide 1: Sabastiaan ter Burg,
Wikimedia Commons, National Trust for Historic
Preservation, Ohio Valley Young Preservationists.
Slide 2:Bernard Pollack, Flickr. Slide 3: Ohio
Valley Young Preservationists. Side 4:National
Trust for Historic Preservation. Slide 5: Leci
Brandao, Flickr. Slide 6:Costa Constantinides,
Flickr. Slide 7: National Trust for Historic
Preservation. Slide 8: David Weible. Slide 9:
Sabastiaan ter Burg, Wikimedia Commons. Slide
10: National Trust for Historic Preservation