[Preservation Tips & Tools] 9 Tips for Creating Successful Petitions on Change.org
If you followed our Down to the Wire campaign to save the James River this spring, you probably noticed a crucial piece of our outreach: the online petition hosted by Change.org. Change.org is the world’s largest petition platform, with nearly 100 million users in 196 countries. Such widespread use around countless causes and campaigns underscores the power of combining a time-tested tool -- the petition -- with social media and global connectivity. In this toolkit, we walk you through top tips for a successful online petition on Change.org so that you can better raise your voice about the preservation issues you care about. http://blog.preservationnation.org
Published on: Mar 4, 2016
Transcripts - [Preservation Tips & Tools] 9 Tips for Creating Successful Petitions on Change.org
Nine Tips for
Determine the mission of the petition.
The most successful petitions ask for something specific that a
decision maker can help change. Strong petitions also usually
propose reasonable solutions to the problem or issue.
“If you can't
‘ask’ of your
petition, it's too
Set a reasonable goal.
Base your goal on your community and your campaign’s needs. Ask,
what does success look like to you? The point is to find the sweet
spot of meaningful response.
Identify the decision maker.
Ask, who has the power to help you change this? Also consider which
constituents are most affected by this issue, and which decision
makers might help lend influence to your petition.
Include a personal story that
shows who’s affected by what’s
happening. Demonstrate the
impact of this issue on individuals
and the wider community.
Choose images carefully. Video
also works well. Keep your titles
clear and concise.
Get out the word.
Follow up with people and continue the conversation. Show people
their impact along the way; it will help keep them as advocates.
Continue the conversation online.
Facebook, Twitter, and other online communities help you build
momentum for your petition. Engage both signers and decision
makers with regular updates and responses.
Deliver the petition.
Plan an event with the decision maker to share all the petition
signatures, and invite the media to participate.
The Change.org campaign tool offers brand recognition, reach and
influence, and a built-in audience. You have two options: Sponsored (paid)
Campaigns vs. organic (free) ones. Organic campaigns are longer in
length and easily shareable. Sponsored Campaigns allow you to reach a
huge number of targeted supporters in a tight timeframe, while also
connecting you with supporters interested in your cause for long-term
engagement, movement building, and fundraising.
Take some time to browse the site and see what other organizations
and causes are doing. Get inspired!
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps others do the same
in their own communities.
For more information, visit blog.preservationnation.org.
Photos Courtesy: Slide 1: Elli Morris. Slide 2:
StartupStockPhotos, Pixabay. Slide 4: Elli Morris.
Slide 5: Moorestown GOP, Wikimedia Commons.
Slide 6: Elli Morris. Slide 7: Elli Morris. Slide 8:
National Trust for Historic Preservation. Slide 9:
Elli Morris. Slide 11: Change.org.