Name yourwifi - a Fun twitter contest
When a wi fi networking brand takes an internet meme to the next level - Phonethics Digital agency designed a campaign for their client, Digisol, which invited people to give fun names to their wi fi routers on twitter.
Published on: Mar 3, 2016
Transcripts - Name yourwifi - a Fun twitter contest
A contest promoted & viral-led by
Digisol brand fans
Pre- Production: Complete Analysis of @DIGISOL_SNSL followers
We reached out to select followers through ‘Direct Message’
Launch: To build up the excitement we started with the warm up
Launch: Then we revealed the contest.
Fans participated and started sharing funny and quirky names...
Launch: As the word spread, We got new
#NameYourWifi: We kept the tweeting on for more
engagement and participants.
Mid way, people kept tagging and inviting their friends to join the
Meanwhile, As the contest went viral on twitter, we asked the
fans on facebook to join the fun.
Cross Promotion on Facebook
Celebrity also tweeted using #NameYourWifi
Result: it trended on twitter for 3 days.
Result: Indiatimes shared an article on
The reach was over 850,000 people.
The collective reach of mentions and retweets was over 50,000
Result: ALMOST 2 MILLION IMPRESSIONS !