Nando's Radio Advert Analysis
Published on: Mar 3, 2016
Transcripts - Nando's Radio Advert Analysis
Nandos “It’s Okay” Advert Analysis
The first advert I looked at during my analyses was the Nandos “Its Okay” radio ad. Overall I
thought the advert was really annoying and broad. It kind of got to me how the main person
that spoke throughout the ad was speaking with a Mexican accent… But Nandos is
Portuguese. I don’t know whether that was the actual point or what but it was just irritating.
The adverts style was definitely humorous, the creator and person featuring thought they
were obviously too funny. You could tell this by the way he was so upfront and really over
exaggerating what he was saying, obviously it is pretty much an act but adverts like that
seriously make me cringe. Just like most other adverts it was around 30 seconds long and
it’s safe to say they got their point across in that time. The overall message was just basically
to visit Nandos just like every other promotional, sales advert. Throughout the advert it
pretty much said that it is okay what you like because Nandos sells a variety of different
things even though you would just think it’s all chicken. That’s where the Humour came in
by justifying things you may do. That was probably the main slogan “It’s Okay” it constantly
said it throughout.
The main feature spoke in quite an exciting/jokey manner. It was like stereotypical Mexican.
I would think Mexicans could take offence by the way it is and something which were
mentioned. Like one like said “it’s okay if your eyebrows meet in the middle, like my
sisters”. I would say “Its Okay” featured more times within the ad than the word Nandos its
self. Overall within the advert the word “Nandos” was mentioned 3 times. And unlike some
promo ads there was no contact details mentioned. You couldn’t really mention details like
that though in the way that there is Nandos restaurants everywhere! So it isn’t going to
mention every single address, it wouldn’t work and would obviously take way too long!
Overall I would say that the advert is very catchy but it is also very annoying. Because it was
a little jokey and blatantly humorous people, more likely children would laugh at some of
the things mentioned within the ad. Nandos is generally busy all the time so the advert
obviously helps promote them. I suppose it is an okay advert but my opinion is that’s it’s just
When I checked the Radio Copy Guidelines for the Legal and Ethical side of things I thought
that this advert overstepped the mark slightly with certain things included in the advert. For
example Accents, if accents are used in a stereotypical way then the advertisers can get into
trouble. Now I think that the advert was very stereo typical to Mexicans in the way it pretty
much said every Mexican has a mono-brow. And the voice had an incredibly over
exaggerated Mexican accent. There are other categories like Racial Discrimination and Racial
Minorities like I mentioned above I believe the fact it stereotypes Mexicans to be quite a
serious not funny matter. But the guidelines didn’t see it as a problem or the advert would
have had to change.