Popularity of Pet Health Insurance Grows, More Options Now ...
Published on: Mar 4, 2016
Transcripts - Popularity of Pet Health Insurance Grows, More Options Now ...
Popularity of Pet Health Insurance Grows,
More Options Now Available
Kroger Personal Finance Adds Accident Coverage
To most of the nation’s 70 million pet owners, pets are family too. And when pets
get sick or injured, many owners are willing to spend almost whatever it takes to get
them back on all four feet. But the price of increasingly sophisticated veterinary care
does not come cheap. According to the American Pet Products Association (APPA)
vet bills last year in the U.S. topped $11 billion.
To control costs, more pet owners than ever are signing up for pet health
insurance plans. Pet insurance industry experts say the offering has become so
popular they expect pet premiums to top $328 million by year’s end.
Kroger Personal Finance® (KPF), a Kroger joint venture that brings together a
wide array of quality financial products and services from preferred providers for Kroger
customers, is making pet health insurance information available in the check lanes of
more than 2,400 supermarkets operated by Kroger, the nation’s largest traditional
grocery store operator.
“Kroger shoppers include pet owners and non-pet owners alike,” Kathy Kelly,
president of Kroger Personal Finance said. “With 62 percent of U.S. households
owning a pet – and 70 percent of those with multiple pets, affordable pet insurance can
help pet owners manage their expenses. It can cover everything from routine costs
associated with veterinary expenses like annual check-ups and vaccinations all the way
to surgeries, x-rays and hospitalization.”
The newest product offered by KPF is its lowest priced – an “accident only”
policy for $9.95 per month per pet.
Today, pet health insurance can cover accidents and illnesses, as well as
routine care for dogs and/or cats. Depending on the coverage level and the number of
pets insured, prices can range from $9.95 to $79.00 per month. The range of service
covered by the premiums, as Kelly describes it, is nearly as broad as procedures
covered by human insurance.
To pet owners, the appeal of insurance comes down to peace of mind, and
hopefully not having to explore the limits of unconditional love.
“By paying monthly premiums there is no need to worry about suddenly
struggling to come up with unbudgeted veterinary expenses down the road,” Kelly
added. “It allows pets to receive expert care and helps their human families manage
costs, now for less than 40¢ a day.”
More information about pet insurance is available on the Kroger Personal
Finance Web site at www.krogerpets.com.
About Kroger Personal Finance
The Kroger Co. launched Kroger Personal Finance® (KPF) in 2004 to offer customers
convenient, affordable personal finance products and services from preferred
providers. KPF provides information and access to a wide variety of financial products
and services that extend special offers and group discounts due to the combined
buying power of Kroger customers. These include credit cards, gift and prepaid cards,
insurance, ID theft protection and in-store money services such as check cashing,
Coinstar® and Western Union®. Information on KPF products and services is
available in the 2,470 stores Kroger operates under two dozen local banner names
including Kroger, Ralphs, Fred Meyer, Fry’s, King Soopers, Smith’s, Dillons, QFC and
City Market. For more information about KPF, visit www.krogerpersonalfinance.com.
Media Contact: Pepper Peale
For Kroger Personal Finance
513-271-7222 ext. 12