Volvo V40 hatchback launched in India, most affordable Volvo
Hyderabad, 17th June 2015: Volvo Auto India today announced the launch of the all-new V40 in India. The all-new Volvo V40 features a luxury look and feel that emphasises the aura of a compact car with large-car content and characteristics. Adding several new high-tech features to a full deck of safety and support systems from larger models makes the V40 the most IntelliSafe car in the segment.
Published on: Mar 4, 2016
Transcripts - Volvo V40 hatchback launched in India, most affordable Volvo
Volvo Cars launches V40 Luxury Hatch in India
With an aggressive INR 24.75 Lakhs to compete in the entry level luxury
Hyderabad, 17th June 2015: Volvo Auto India today announced the launch of the all-new V40 in India.
The all-new Volvo V40 features a luxury look and feel that emphasises the aura of a compact car with
large-car content and characteristics. Adding several new high-tech features to a full deck of safety and
support systems from larger models makes the V40 the most IntelliSafe car in the segment.
The new V40 continues to offer luxury, features and style in a compact package. The new V40 will be
available in D3 Kinetic and D3 R-design, 6 Speed Automatic transmissions with class-leading 150HP and a
whopping 350Nm torque.
2 variants launched today, V40 Kinetic at Rs. 24.75 Lacs (Ex-showroom, Delhi) and the V40 R-Design at
INR 27.7 Lakhs (Ex-showroom, Delhi) the Volvo V40 will be retailed through Volvo dealerships across the
country starting today. The classic V-shaped bonnet is further enhanced by bolder expressive lines. The
high-gloss grille is low and wide in order to create a sporty, close-to-the-ground feel. The lower opening
is surrounded at the corners by sculpted bodywork, stretching from one wheel arch to the other. The
sculptured corners not only add character, they also direct the airflow to improve aerodynamics.
Tom von Bonsdorff, Managing Director, Volvo Auto India said,"I am excited about introducing
V40 on the Indian roads. V40 represents a model which is premium in design, features, technology and
safety redefining the compact luxury offering in the segment. It is way ahead of the competition when it
comes to intelligent accident prevention and mitigation. The car will bring in new impetus to our growth
strategy in India.”
Wide shoulder and dynamic profile
The wide shoulder line stretches back from the headlamp with a sharp line to echo the rising beltline. As
it reaches the end of the rear door it sweeps up into an integrated "hook", inherited from the legendary
P1800. The highlight continues rearward into a very full powerful section that resolves into the tail lamps.
The roof silhouette contributes to the impression of a car leaning forward - eager to take off. The car is
finished with a dynamically sculpted rear to further emphasise its width and muscular stance, with the
lower area "blacked out" to achieve an athletic, low and wide look.
Panorama glass roof - an enlightening experience
The all-new Volvo V40 R-Design is available with a fixed panorama glass roof that stretches from the
front windscreen to the backrest of the rear seats.
Designed around people
The interior of the all-new Volvo V40 is designed around people with a strong emphasis on ergonomics,
comfort and an engaging driving experience. The wide instrument panel, together with the fluidity of the
door design, creates a spacious, "large-car" feeling. The interior is designed to offer the driver and
passengers a spacious and relaxing atmosphere with a true Scandinavian flavour. The choice of materials
and colours emphasises the luxurious feeling of quality and craftsmanship.
Adaptive digital display
The V40 is available with a fully graphic instrument cluster that expresses emotional functionality, always
displaying the most important information in any given situation right in front of the driver. The driver
can choose between three graphic themes: Elegance, Eco and Performance.
SAFETY & SUPPORT
Park Assist Pilot - making parallel parking easy
The Park Assist Pilot makes parallel parking easy and precise by taking over and operating the steering
wheel while the driver handles the gearbox and controls the car's speed. The car also comes equipped
with preparation for Rear Parking Camera which can be installed as an accessory.
Pedestrian Airbag Technology - a world first
In order to mitigate the consequences if a collision with a pedestrian is unavoidable, the Volvo V40 is
available with a Pedestrian Airbag, a world first. Sensors in the front bumper register the physical contact
between the car and the pedestrian. The rear end of the bonnet is released and at the same time
elevated by the deploying airbag.
City Safety - active up to 50 km/h
The V40 features the upgraded City Safety system. This system is active at speeds up to 50 km/h. The
car automatically brakes if the driver fails to react in time when the vehicle in front slows down or stops -
or if the car is approaching a stationary vehicle too fast.
Side Impact Protection System – SIPS rapidly swings into action in the event of a side impact. It
reduces the effect of the crash by taking away the impact from the occupants and distributing it to
the body of the car. Also, the dual chamber side airbags spring up instantly to cocoon the occupant’s
chest and hip, while the discharged inflatable curtain (IC) protects the heads of both front and rear
Whiplash Protection – In case of a rear impact, WHIPS operates by cradling the front occupant to
severely reduce neck injuries. The WHIPS equipped seat is outfitted with a metal piece that absorbs
the energy from the collision and moves together with the occupant, while the headrest reclines to
further lessen the effect of the crash.
Driver Knee Airbag – When it comes to safety we have all angles covered. The driver knee airbag
is a newly fitted safety feature that immediately swings into action in the event of a collision. This
protects the knee and also acts as a considerable cushioning system to the upper shin of the leg. It is
installed in the dashboard above the pedals and deployed together with the other airbags in the
event of a frontal collision.
Safety Cage – The Patented safety cage with high usage of Boron Steel is one of the best in the
industry when it comes to withstanding impact.
Volvo Auto India
Swedish luxury company Volvo Auto India (VAI) established its presence in India in 2007 and has since
then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets
products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh,
Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be
seen in West Delhi and Kolkata with a new dealership opening there.
The company sells five luxury models.
Volvo S80 – An exquisitely elegant saloon
Volvo S60 – A sporty sedan
Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads
Volvo V40 Cross Country – The adventurous cross country
Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indian families
Volvo’s Brand Philosophy
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better.
This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what
they desire in a product. With this thought the brand places the customer at the heart of its design. Every
Volvo car boasts of cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars, please visit - www.volvocars.in
For further information on Volvo Auto India, please contact:
Disha Anand @ +91 9711538605 firstname.lastname@example.org