Press release nissan micra x shift launch 7th july 2015
Published on: Mar 4, 2016
Transcripts - Press release nissan micra x shift launch 7th july 2015
For Immediate Publication
NISSAN MICRA CVT AUTOMATIC GETS MORE ACCESSIBLE WITH
NEW XL VARIANT, LIMITED EDITION MICRA X-SHIFT LAUNCHED
• Nissan’s Xtronic CVT Technology will now be available in a more accessible
• Limited Edition Nissan Micra X-Shift launched to celebrate Micra’s 5th
Anniversary in India
• Based on the new CVT XL, the Micra X-Shift is limited to 750 units and will
come with added style and convenience features at no extra cost
MUMBAI, India (July 07, 2015) – Nissan today introduced a new variant of its
Micra CVT Automatic hatchback with a view to make the Xtronic CVT Technology
closer to buyers in the automatic segment. The Micra CVT Automatic will now be
available in a new XL variant, which is positioned just below the top-of-the-line XV
The occasion also marks the announcement of the new limited edition Nissan Micra
X-Shift, based on the XL variant, to celebrate the 5th
anniversary of globally
popular hatchback. Micra X-Shift is limited to 750 units and will come with added
style and convenience features.
Unveiling the Nissan Micra X-shift, Guillaume Sicard, President - Nissan India
Operations said, “The demand for automatic cars has risen to over 3.5% in the last
two years from less than 1% in FY12. Nissan is a pioneer when it comes to Xtronic
CVT Technology and with the introduction of the XL grade in our CVT range; we
aim to make this technology more accessible to our buyers.”
New Micra CVT Automatic XL variant is competitively priced and will be available at
the following prices:
Variants Ex-Showroom Delhi Ex-Showroom Mumbai
Micra CVT Automatic XL INR 6,39,990 INR 6,67,782
The Micra X-Shift will be available at no extra cost. The top-of-the-line Micra CVT
Automatic XV variant will continue to be sold at INR, 6,93,100 (ex-showroom
NEW NISSAN MICRA CVT AUTOMATIC XL
The New Micra CVT Automatic XL variant comes equipped with Nissan’s efficient
Xtronic CVT automatic gearbox, making Micra the first, and the only, car in its
segment to sport one. Xtronic CVT Technology delivers an ARAI certified fuel
efficiency of 19.34kmpl in the Micra, which is better than any automatic hatchback
in its class. It is also more fun to drive with no shift shock during acceleration
compared to conventional automatic transmissions.
Xtronic CVT transmission comes with Adaptive Shift Control (ASC) with three
modes for Sporty, Normal and Economy oriented driving. The technology predicts
driver’s requirements and delivers the optimum shift pattern to achieve both fuel
economy and drivability. The ‘Sport’ mode, which can be activated via a button on
the shift lever, gives an extra boost to the car’s performance.
The new XL CVT variant comes with all features of the XL variant plus standard
Antilock Braking System (ABS), Electronic Brakeforce Distribution (EBD) and Brake
Assist (BA). Additions to the interior include a new premium steering wheel and
also a convenient driver’s arm rest.
NEW NISSAN MICRA X-SHIFT
The announcement of this new variant also marks Micra’s 5th
Anniversary in India.
Nissan’s premium hatchback was the first locally manufactured product in India,
launched in July 2010. To celebrate this milestone, the new Micra CVT Automatic
XL will also be available in a Limited Edition X-Shift trim.
The X-Shift will be limited to 750 units and will come with a raft of exciting features
to jazz up the driving experience:
• Premium matte black roof wrap and side decals add an athletic touch
• Chrome exhaust tip finisher adds sportiness to the rear
• Branded floor mats, silver-finished door armrests and premium LED scuff plates
enliven up the interior
• Reverse parking sensors for ease of parking
To top it off, an X-shift decal adds distinction to this limited edition. All these
features are being offered at no extra cost.
About Nissan Micra
• The Micra has a heritage spanning over 35 years and is currently in its fourth
• The first generation was launched in 1982 as the Nissan March in Japan. The
name March was the result of a public poll
• The name Micra is derived out of the word ‘micro’
• Micra is available in more than 80 countries across the globe and has sold more
than 6 million units so far
• Micra was the first locally produced Nissan model in India. Production started in
• The current Micra was given a refresh in the year 2013, with styling changes
inside out and introduction of CVT gearbox
• Micra has established its credentials by winning many awards and accolades
worldwide. Among others, the Micra was awarded the top spot in VDS in India
• It is also the number one car exported out of India in 2014, with 76,120 units
exported in FY14
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co.
Ltd. Japan. The company was incorporated in 2005 and offers innovative and
exciting products across hatchback, MUV, SUV and sedan segments in India.
Nissan together with its global alliance partner Renault set up a manufacturing
plant and a Research & Development Centre near Chennai. Nissan in India has a
portfolio of two brands, Nissan and Datsun. For more information, visit
FOR FURTHER INFORMATION PLEASE CONTACT:
Vijayendra Vikram Singh | Ghazal Javed
Nissan Motor India Pvt. Ltd.
Mobile : +91-9819931183 | +91-9920604494
Email: firstname.lastname@example.org | email@example.com
Meenakshi Oberoi | Sheetal Jobanputra
Mobile : +91-9860569994 | +91-7498657712
Email: firstname.lastname@example.org | email@example.com