Mercedes India opens Nashik dealership Press Release
Mercedes-Benz India today inaugurated Indisch Motoren in Nashik, a 3S facility located at A-22, MIDC, Ambad, Nashik. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Om Moharir, Director, Indisch Motoren attended the event.
Published on: Mar 4, 2016
Transcripts - Mercedes India opens Nashik dealership Press Release
13th November, 2014
Mercedes-Benz inaugurates a new world-class 3S facility in Nashik: Remains the luxury manufacturer with the densest network in the country
World-class 3S facility of Indisch Motoren, one of the largest in Western India
Spread over 54000 sq. ft.; 11 car display and 14 service bays
Densest network for a luxury auto manufacturer in India: 66 outlets in 36 cities
Strategic network expansion; extending the Mercedes-Benz fascination to newer cities and customers
Emerging markets like Nashik will become future growth engine driver
Successfully continues with the ‘Year of Excellence’ strategy
Nashik: Reiterating the commitment to provide a complete luxury automotive experience to its customers in emerging markets, Mercedes-Benz India today inaugurated the state-of-the-art 3S facility of Indisch Motoren in Nashik. The facility is located at A-22, MIDC, Ambad, Nashik and was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Om Moharir, Director, Indisch Motoren.
Speaking on the occasion, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 has been an exciting year for us with world class products launches and an aggressive network expansion. We planned to inaugurate 14 new outlets this year and continue to have the densest network in the country, for any luxury car maker. Our network presence is one of our key strengths and reiterates our commitment to the customers. We are also deeply committed to extending the experience of modern luxury in every aspect of our customer engagement. Inauguration of Indisch Motoren underlines our commitment for our growing customer base in emerging markets like Nashik, which will be key growth drivers in the long-term for the brand. . With our partners Indisch Motoren, we are confident of providing an unparalleled luxury car ownership experience to our discerning customers.”
Built over a period of 8 months with an investment of Rs. 10 crore, the outlet is spread over 54,000 sq. ft., Indisch Motoren has an 11 cars display in the showroom, exclusive zones for accessories, customer lounge, exclusive Mercedes-Café and a world-class infrastructure for service facility featuring 14 service bays, that will provide patrons a complete luxury experience. A qualified and experienced team of 40 committed personnel will provide an unmatched sales and service experience to the customers.
Om Moharir, Director, Indisch Motoren, commented, “We are extremely proud of our association with a prestigious global icon like Mercedes-Benz which has been redefining luxury motoring across continents. Indisch Motoren’s new full-fledged dealership will enable us to fulfill the rising demand of luxury cars in Nashik. We are part of the Mercedes-Benz India’s growth story and our investment to create a state-of-art facility underscores our bullishness and positive outlook for this market. Indisch Motoren is strategically located with ease of access for our growing customer base for whom the Three Pointed Star is the most preferred luxury automotive brand. We are excited about the immense opportunities in Nashik and are confident to provide an unparalleled vehicle ownership experience to our customers.”
Nashik has exhibited an increased preference for innovation, sportiness, and safety features that luxury automotive brands offer. Markets like Nashik bring incremental volumes with the luxury car market here growing rapidly and will play an important role in sustaining growth momentum in the country. Indisch Motoren will provide easy accessibility to Mercedes-Benz patrons in Nashik since it’s located at the Automobile hub and is strategically located close to the National Highway.
One of the largest dealership in western India, the facility underscores the Three Pointed Star’s dominance in creating the most qualitative and densest network reach of any luxury car maker in India. Located in the automotive hub of Nashik, this is Mercedes-Benz’s 13th outlet in Maharashtra and 66th in 36 cities in India, the highest for any luxury car maker.
Mercedes-Benz India’s ‘Excellence in Networks’ provides the Best experience that is constant across all MBIL dealerships in India. MBIL endeavors to create new avenues of customer
fascination and delight while providing an exactly similar experience in terms of Touch, Smell, Sound, Sight and Smell through carefully chosen elements across all dealerships in India.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 66 outlets located in 36 Indian cities, making it the brand with the densest network in the luxury segment.
The year 2014 is Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 16% in Q3, 2014 amidst challenging market dynamics and also grew by 47% in FY2013- 14 selling 9500+ cars in India. In line with ‘The Year of Excellence’ Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and followed with the launch of S500 CKD and the S 350 CDI in March 2014 and June 2014 respectively. Mercedes-Benz India celebrated 50000th car roll out with the C-Class GRAND EDITION. At the 12th Auto Expo, Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and also showcased the CLA 45 AMG and the much awaited GLA-Class. The company also launched GL 63 AMG and the ML 63 AMG to present the most powerful SUVs in its segment. Mercedes-AMG also inaugurated three AMG Performance Centers (APC) in Delhi, Bangalore, and Mumbai making it the fastest roll-out of APC’s ever. Mercedes-Benz also launched the CLA 45 AMG in July at the Buddh International Circuit as AMG is synonymous with the race track owing to its superlative performance and next generation research and development. Mercedes-Benz India also launched the GLA-Class and the GLA 45 AMG range of SUVs marking a strong presence in the luxury SUV segment. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. With 13 wins, 35 podium finishes, 16 pole positions and 14 fastest laps from the 16 races, Mercedes-Benz won its first ever FIA Formula 1 World Constructors Championship title. 60 years have passed since the three-pointed star took victory in its first ever Formula One Grand Prix in Reims, and 80 years since the Silver Arrows were born at the 1934 Eifelrennen. With the win in the United States GP, which is the team’s tenth
one-two finish in 2014 season, only a Mercedes-Benz driver can win the 2014 Drivers’ title, which is a significant team achievement.
Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as many as 16 coveted awards from various prestigious automotive media introducing exciting products for the Indian customers. As part of its qualitative network expansion strategy, Mercedes-Benz has already inaugurated 5 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal and Mohali, Chandigarh.
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury firstname.lastname@example.org | +91 98508 36477
Kunal Joshi email@example.com | +91 88050 13954