2015 Tata Nano launched in India - Official
Published on: Mar 4, 2016
Transcripts - 2015 Tata Nano launched in India - Official
Tata Motors launches the GenX Nano range, its new compact hatch
A feature-rich range that comes with latest technological advancements and offers best-in-class
technology and design engineering
‘Easy Shift’ Automated Manual Transmission with ‘Sports’ mode for enhanced accelaration and
‘creep’ feature for heavy traffic maneuverability and parking ease.
Comes with Electric Power Assisted Steering (ePAS), designed for light steering, for easy
maneuvering in tight parking and driving situations in cities.
Latest in design – Infinity motif grille, smoked headlamps, Tata signature steering wheel, sporty
integrated tailgate spoiler
Comes with a 24 litre fuel tank for longer driving range
Convenience of a 110L luggage space in the MT and class leading interior space with 4% better
shoulder room and 6% better legroom than competition*
Connectivity features like BluetoothTM
, CD, Radio, USB & AUX-in and first-in-segment* Digital
Enhanced Safety – crumple zone, intrusion beams, anti-roll bar and SUV-like ground clearance
New range with Five variants – XE, XM, XT with Manual Transmission, XMA and XTA with Easy
Shift AMT, catering to various needs of customer
Mumbai, May 19, 2015: The Nano continues to innovate and evolve in line with the needs of its customers. Taking
the spirit of innovation further, Tata Motors today announced the launch of all-new GenX Nano range, a new
compact, feature-rich hatchback for the trendy, youthful, bold and stylish customer. The new GenX Nano comes
with advanced technological features which strengthens its value proposition, making it the perfect city car. The
GenX Nano will be available for sale, across the country in over 450 Tata Motors sales outlets, from today.
The GenX Nano comes with a starting price of INR. 1.99 Lakhs, for the XE variant and goes upto INR 2.49 Lakhs,
for the XT variant, in Manual Transmission. The Company has introduced two variants – XMA and XTA with ‘Easy
Shift’ Automated Manual Transmission. The XMA variant will be made-to-order and will be available for sales from
August 2015. The XMA variant is priced at INR. 2.69 Lakhs and the top-end, XTA variant is priced at INR 2.89
Lakhs and is available post the national launch. All prices are Ex-showroom, Delhi.
Unveiling the GenX Nano at the launch ceremony – Mr. Mayank Pareek, President, Passenger Vehicles
Business Unit, Tata Motors Ltd., said, “The Nano has put India on the world motoring map by demonstrating
innovation and frugal engineering. It continues to remain an important brand in our passenger vehicle portfolio and
we have been constantly evolving the product to deliver the most relevant city car features like Easy Shift, Power
Steering, the Hatch access, Bluetooth connectivity and so on, for the Indian market. The new GenX Nano is a
smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. After Zest
and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers with
feature-rich products that offer best-in-class technology and design engineering.”
The GenX Nano was conceived around two years ago, as a result of constant feedback from existing and potential
consumers. The new range has been designed and developed by Tata Motors and its supplier teams to meet world -
class quality standards and bring sheer driving pleasure to the young and dynamic customers. Under the
Company’s Horizonext strategy, this smart city car has been developed under three core pillars of Designext,
Drivenext and Connectnext and is targeted at the young and young at heart.
About the GenX Nano:
DESIGNEXT: With the GenX Nano, Tata Motors has introduced a new Infinity design theme, in which, the well
sculpted front and rear bumpers come with an Infinity motif grille giving the car a solid and planted look. The 94
Litre boot-space in the AMT and 110 Litre boot- space in the MT version can now be accessed more easily, through
the openable hatch. Stylish interiors will be available in fresh and first-in-segment* colour themes. It is equipped
with the new generation Tata signature steering wheel which adds to the new-age feel of the driver’s cockpit. The
car will come in seven exciting colours - Sangria Red (NEW), Persian Rose (NEW), Pearl White, Meteor Silver,
Royal Gold, Dazzle Blue and Damson Purple.
DRIVENEXT: The new range comprises of five variants, three with a four-speed manual transmission (XE, XM, XT)
and two variants (XMA, XTA) come equipped with a five-speed AMT gearbox which is branded as ‘Easy Shift’
Automated Manual Transmission. The GenX Nano is powered by a 624cc, multi-point fuel injected, water cooled,
naturally aspirated, 2 cylinder gasoline engine with 2 valves per cylinder. The engine produces 38PS power @
5500 RPM and 51 Nm torque @ 4000 RPM.
The GenX Nano ‘Easy Shift’ AMT has an option of ‘Sports’ mode for performance oriented drivers. For ease of
maneuverability in heavy traffic and during parking, ‘Easy Shift’ AMT comes with an in-built ‘creep’ feature, which
helps the car to crawl as soon as the pressure is eased off the brake pedal, without pressing the accelerator. The
GenX Nano continues to have the Electric Power Assisted Steering (ePAS) designed for light steering and for easy
maneuvering in tight parking and driving situations in cities.
The new range comes with advanced structural stability and offers safety features like crumple zone to cushion
frontal impact, reinforced body structure for enhanced frontal crash safety, robust side doors with intrusion beams
for side crash protection, anti-roll bar for high speed stability and SUV-like ground clearance of 180 mm to tackle
those rough patches on Indian roads.
The GenX Nano comes with a 24 litre fuel tank and has fuel efficiency of 23.6 Kmpl and 21.9 Kmpl, for manual and
AMT variants respectively (as per ARAI certification).
CONNECTNEXT: Targeted for the youth, the GenX Nano also comes loaded with connectivity features -- four
speakers with surround sound effect mated to AmphiStream™ music system. This AmphiStream™ music system
is compatible with first-in-segment, Bluetooth™, CD, Radio, USB and AUX-in options for today’s connected
generation. The car also comes with Digital Information Display with features like Average & Instantaneous Fuel
Consumption^, Distance to Empty & Gear Shift Indicator^.
Tata Motors has also introduced a wide range of specially designed GenX Nano accessories like Door Visors,
Sunroof, Art Leather Seat Covers, Decals, Body kit, Reverse Parking Sensors, Remote Controlled Hatch Release
etc., which will also be available at the dealerships.
With all these features, the GenX Nano is the coolest compact hatch in town and also comes with low cost -of-
ownership. The Company will continue to offer the new range with the best-in-segment warranty of 4 years or
60,000 km (whichever is earlier).
The GenX Marketing
Tata Motors launched an exclusive and exciting campaign in April 2015 for all existing Nano Customers called,
Power of 1+1 programme. Through this unique programme, Nano owners were offered the best market price for
their old Nanos and were also offered a special bonus of INR. 20,000 in addition to the price of the old car.
Additionally, Nano customers could also enroll into a referral programme, through which they would be awarded a
cash prize of INR 5,000 for every referral. Due to an encouraging response, the Company will extend this
programme till 30th June.
For GenX Nano, the company has a well-rounded micro-marketing strategy in place to cater to three broad
customer groups, identified as the key Nano customers - the First Time Buyer, The Additional Car Buyer and The
Replacement (Solus) Car buyer. This approach will encompass using various channels including television ads,
print ads, digital & social media, mobile marketing, experiential marketing in urban and in emerging markets and
dealership activations. Besides the Nano, the Company will also innovate in each of these platforms like motion-
gesture technology on digital to ensure an exciting and effective communication package.
Tata Motors has also tied-up with preferred financial partners for attractive interest rates on car loans.
With the launch of Zest and Bolt, a new profile of customers has been visiting Tata Motors showrooms. The
Passenger Vehicles Business has witnessed a growth in the last 4 months and in April 2015 has recorded the
highest growth at 37%. With the addition of the GenX Nano in the offering, the Company is all geared to expand its
sales network from around 450 outlets to 1,500 outlets in the next 5 years. This year, the Company will add 200
outlets, across the country.
Tata Motors has a clear vision to be the most-admired by our valued customers, employees, business partners and
shareholders for the rich and value-added experience the Company provides. As part of the Tata Motors’ Passenger
Vehicle transformation, changing customer needs commands a lot of attention. Hence, enhancing the purchase
experience for customers is an intrinsic part of customer engagement process at Tata Motors.
To book the GenX Nano online, customers can visit: https://bookonline.tatamotors.com/book-a-car/nano
Note to Editors:
*A1 Class/Segment as defined by SIAM
**In manual transmission variants
^Exclusive to ‘Easy Shift’ Automated Manual Transmission variants
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores
(USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the
UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business
comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million
Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top
in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the
Middle East, South Asia, South East Asia, South America, CIS and Russia.
(www.tatamotors.com ; also follow us on Twitter: https://twitter.com/TataMotors)
For further information, please contact:
Tata Motors, Corporate Communications:
Ms. Ashmita Pillay
Mr. Arthur Serrao