Published on: Mar 3, 2016
Transcripts - NAB-ADS-Tech-H264.doc
12627 Hidden Creek Way
Cerritos, CA 90703
Contact: Andy Marken FOR IMMEDIATE RELEASE
Marken Communications, Inc.
408-986-0100 NAB Booth # SL7910
ADS Tech Announces High-speed, Low-power
H.264/AVC Hardware Capture Device at NAB
Converts Tapes, TV Shows and Video Files for High-quality Playback On-the-Go
LAS VEGAS, NV (April 16, 2007) – ADS Tech (www.adstech.com) unveiled today a new
power-saving H.264/AVC Video Capture Device that provides a fast, easy way to capture video
from any analog source to a highly compressed, high-quality H.264/AVC video. With the new
USB capture device, consumers will be able to enjoy all of their favorite videos and TV shows
on portable video players such as the video iPod®, PSP™, Apple TV™ or a mobile phone. The
innovative device will also be available to OEMs and system integrators as a developer’s kit.
Visitors to ADS Tech’s NAB Booth #SL7910 this week will see live demonstrations of the
technologies that will be featured in the H.264/AVC board for capturing a composite or S-Video
(Y/C) video stream with audio, converting it to an H.264/AVC file and saving it to a Windows®
PC via a USB port.
ADS Tech’s plug-and-play H.264/AVC Capture Board connects to the USB port on a PC or
Mac® to enable capture from analog video sources. Video and audio signals can be transferred
from analog sources, including VHS tapes, camcorders, set-top boxes or VCRs. With the
board, users can capture resolutions ranging from ¼ CIF, CIF , QVGA, VGA, and 16x19 VGA to
In addition to capturing video, the H/264/AVC device can also convert or transcode video files
already stored on the user’s hard drive into the H.264/AVC format at speeds up to five times
faster than real time, saving time compared to software conversion.
Incorporating both capture and conversion technologies, the new video capture device features
the same ultra-fast video file transcoding technology that has made Instant Video To-Go™, ADS
Tech’s H.264/AVC hardware encoder product, so popular. To create the highest-quality video
without putting extra strain on the host PC, the video capture device uses Mobilygen’s MG1264
H.264/AVC Codec IC. The MG1264 is based on Mobilygen’s patented low-power architecture
and leading-edge video encoding algorithms. Its performance, video quality and low power
consumption meet ADS Tech’s exacting requirements for the Video Capture Device. With this
advanced technology, a 100-min./2GB MPEG2 or VOB video file can be converted into high-
quality (320x240) H.264 video in approximately 20 minutes. The same video would require
about five hours to convert with software encoding.
The H.264 digital video codec standard, which is also known as the Advanced Video Codec
(AVC) specification or MPEG 4-Part 10, achieves two to three times the compression efficiency
of older standards such as the MPEG-2 standard. H.264 also delivers high-definition video with
six times the resolution of standard-definition DVDs.
ADS Tech H.264/AVC Video Capture Device (cont.)
Because H.264 technology produces the highest quality and the smallest file size, it is quickly
becoming the world’s leading standard for mobile devices, broadcast devices, satellite
technologies, and more. According to market analysts at iSuppli, the number of H.264/AVC-
enabled mobile handsets will rise from 1.9 million units in 2005 to 509 million units by 2010, a
Compound Annual Growth Rate (CAGR) of 206 percent.
To meet the demand for expanded H.264/AVC applications that are emerging, ADS Tech will
leverage the advanced technologies in its flagship video capture device to develop a whole new
family of H.264/AVC-based solutions for release in 2007. Under the PYRO® AV brand, there
will be professional products for broadcast video capture and broadcast video compression. For
consumers, ADS Tech will offer H.264/AVC products ranging from video capture to streaming
ADS Tech’s H.264/AVC Video Capture Device will be available from leading video dealers, e-
tailers and distributors in July with a MSRP of US$129. A complete solution, the external USB
device comes with a 6-in. USB 2.0 extension cable and a CD containing device drivers, as well
as a quick start guide.
A developer kit for Windows XP/Vista and Mac OSX 10.4.x systems will also be available to
OEMs and system integrators in June.
About PYRO AV
PYRO AV is the Broadcast Solutions division of ADS Technologies, Inc. The PYRO AV
division is made up of a team of dedicated engineers with more than 15 years experience
designing and developing high-quality video capture and conversion technologies. PYRO AV
develops solutions for the pro-sumer, broadcast and post-production markets, including a line of
broadcast-quality video converters and a triple-rate, 4-Port distribution amplifier that delivers
future-proof support for 3 Gb/sec. and backward compatibility to SD and HD-SDI.
PYRO AV products are distributed by OneSource Distributors and authorized dealers across
North America. For more information, visit www.pyroav.com
About ADS Technologies
ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions.
Since 1992, the company has introduced high-quality multimedia, networking and presentation
products at consumer-friendly prices. ADS Tech pioneered the consumer video editing industry
with several USB MPEG-2 conversion devices designed to make archiving video to DVD easy
and affordable. Going even one step further, ADS Tech not only enables customers to capture
their video content, but also take their video, television and music to go anywhere whether on
DVD, CD, or portable video players.
ADS Technologies’ products are distributed by Ingram Micro in the United States, Canada and
Europe. ADS Technologies’ products are available in nearly 3,000 consumer electronic and
computer retail stores and through OEM private label customers around the world who market
ADS Technologies products under their own brand name. For more information, visit
http://www.ADStech.com or call 800.888.5244.