Published on: Mar 4, 2016
Transcripts - PRESS_RELEASE_AUTUMN11_RSF
a u t u m n 2 0 1 1 c o l l e c t i o n
This Autumn, Super has taken research
and development to a whole new level,
visible in the extensive combinations
and color palette without losing sight
of its origins as a brand. Tradition
and quality trademark Super’s high
standards, thanks to the use of sturdy
materials and Carl Zeiss Lenses.
The formula remains intact: once again
Super Satisfies every request when
it comes to style whilst gaining a 360
degree customer base season after
season; concentrating on the heritage
of eyewear making – celebrating the
past while looking towards the future.
Autumn 2011 represents the natural
aesthetic evolution to the previous
of the product it has maintained in
freshness and spontaneity, qualities so
true to this brand’s unique approach to
The Autumn Winter 2011/2012
collection has a way of connecting even
the most eclectic lifestyles, underlining
the word unisex and transposing it into
a global way of life, shedding new light
on nonchalant elegance and irresistible
cool with the slightest of ease.
“Panamá” is a kaleidoscopic encounter
color and prints. The Panamá collection
is a breaking point between old and
new, the Atlantic and Pacific Ocean,
North and South America, a place of
trades, commerce, fusion and legends.
The spirit of Panama’ is synthesized in
a collection of immediate visual impact
however never invasive or imposing.
The range of the collection and its
models do not derail from the origins
of Super as a brand. Each model allows
for a vast variety of choices: pieces for
the more subdued individual, pieces
for the exuberant, pieces for the types
who steal from grandparents’ closets,
and pieces for those who channel their
inner most Robert Redford.
The air Super breathes is vaguely
nostalgic never overpowering in its
contemporary nature. This time around
Super adds to its repertoire hand-
designed prints. In this collections
you will also see a revisited version
of bestseller models such as the Flat
Top, which has been scaled down
and streamlined for a new take on a
chromatically surprising classic.
Now more then ever color is what
counts, but in a revisited atmosphere
of refined elegance and good taste: a
handful of organic tonalities (caramel,
deep bottle green, earthy browns and
cobalt blues) brought together with
mastery, Savoir-Fair with unexpected
precision. Bold acetates and gold
accessories are found throughout
the metal framing and detailing, with
the lenses, give way to tradition then
its body and frame is revamped with
opaque acetates accentuating its ever
so avant-garde qualities.
a u t u m n 2 0 1 1 c o l l e c t i o n
The Panamá silhouette set the basis and standards for all of the sunglasses developed in this Autumn Winter 2011/2012 collection. A variation of 4 colors cover the entire
evolution of the season. A result of much research, the metal and acetate are the perfect synthesis of the Super aesthetic for Autumn 2011: unique, recognizable, eternal.
In spirit, Panamá evokes within all of us the desire for escapism from everyday life, perhaps an imaginary haven with which you are transported when a single ray of light
reflects on your face.
Perfect for every physiognomic shape. In metropolitan or bohemian styles, for the wholesome or for the rebels, these are eye-catching classics that never try to hard.
Golden structures are combined with black acetate and paired with Tobacco brown lenses, while the classic Havana in the Opaque version is masterfully combined with
blue or green lenses according to the tonality chosen. Its darker version marries a wild pattern reminiscent of a Leopard print. Enjoy.
The América is a timeless re-modelling of a cult design, with equal parts ‘90s and ‘50s. This model invokes a particular Americana: jukeboxes, Cadillac and Johnny Cash,
seen through the lens of a 90’s Wrigley’s commercial. A solid silhouette with sturdy arms, with a clean rectangular shape, the América is available in dark havana acetate for
a dramatic impact, in light caramel-colored havana with contrasting green lenses and an eternal solid black for modern, light-hearted updating of a cult classic.
cod. 488, 490
Its Resistant structure and reliable design for sunglasses of classic appeal declinable in the characteristic color combos of the season: Green lenses, opaque acetates or with
see thru structures. Its is useless to say much more about them, I am sure that at this point you are ready to throw away your old 80′s sunnies.
We present the Fall release of our most representative silhouettes, the models that have shaped Super, making it recognizable throughout these years. The shape,
which made Super sunglasses famous across the universe! Now better than ever, brown lenses or Depression glass green, Opaque semi-transparent acetates bring
new light to the trusty ol’ Basic, which thanks to these unexpected combinations come back with a vengeance.
cod. 495, 498 cod. 497, 496
Flat Top Laca
Popularly endorsed and often imitated in these past years, the Flat Top has become instantly recognizable amongst the evergreen silhouettes. Thanks to its sharp,
straight to the point design and classic appeal it has satisfied a wide clientele base. This Fall we are releasing them in a selection of new tortoise acetates with an
addition of a simple touch, a sleek dip into colored lacquer.
cod. 536, 535 cod. 534, 533
Lucia & People Piedra
Organic, natural colors and materials are amongst the main characteristics of this Panama’ collection. As the new Basic shapes are tinted of rich earthy minerals
and elements, we see the new Lucia and People models made of a significant mineral matter. The Piedra series are colorful and full-bodied acetates, cut into
the eloquent Super silhouettes of the People and Lucia (another highly replicated piece these past seasons). The sharp angles and smooth curves of these two
designs combined with the expressive stone material – with all its components clearly visible – create unique pieces, yet maintain the classic features of an everyday
cod. 532, 531 cod. 529, 530
The 49er celebrates the classic explorer sunglasses. Super revisits the idea with contemporary freshness, never losing the authenticity of the historic model incarnate.
With a slight “Retro” feel, the resistant, metal, skeleton is partially enveloped in acetate. The classic design adapts to every need representing function in form as well as
being equally iconic and transversal. Available in total black for the design savant, or in a selection of havana tortoise with deep glass green colored lenses for that touch
of Panama, characterized through the whole of collection. Wear it on a safari on your Range Rover or on the streets of Miami basking in the sun. Pair them with a Hawaiian
shirt or a double breasted Jacket, one way or another your look is complete with a 49er. Wear it on a safari on your Range Rover or on the streets of Miami basking in the
sun. Pair them with a Hawaiian shirt or a double breasted Jacket, one way or another your look is complete with a 49er. The metallic structure available in the Havana and
Havana Light versions are golden, on the clear acetate it is a silver with see-through detailing purposely on display to further accent the finesse of the avant-guard design,
and on the pure black model with a unique dark ruthenium.
Flat Top small
For those of you who love the flat tops but felt like they are too big of a fit, or if you simply prefer smaller fitting sunglasses, do not despair! Super has thought up
a new smaller version of these beloved sunnies. Created to satisfy both women and men, this smaller small version has an elegant, more gentleman appeal, yet
maintains the sleek and sharp look of its bigger brother. The Flat Top Small are also available in 4 new colors: blue with brown lenses, brown with green lenses,
green with brown lenses and last but not least resin with green lenses. The more streamlined silhouette makes for more accessible wearability, concentrating on its
clean cut shape, sweetly giving way to simple elegance.
cod. 36, 524
cod. 527, 528 cod. 524, 525, 526
A streamlined version of the classic favorites pick up a concept we had introduced in the past with our collaborations: hand-designed prints. The fantastic tone-on-tone
retro palm-tree print, designed in collaboration with up-and-coming artist Ana Kras, is reminiscent of retro textiles and Club Tropicana wallpaper. The print is mounted on
cream interior, set against a shiny tortoise exterior, and is available in a selection of our evergreen silhouettes. A covetable and collectible for the SUPER aficionados.
cod. 508, 511 cod. 509, 517, 510
“49er’s” cousin and next of kin “Giaguaro” with its slightly rounder shape is available in the Havana light version with golden amber colored structure.
The matte acetate further underlines the research and innovation present in Super’s design.
Giaguaro represents a valid alternative for those who reach for tradition with a sense of freshness and new cool.