Presenting chapter 6 site design cherisse subero- masters project
Information Technology & E-Commerce Marketing Individual Presentation Site Design(Chapter 6) Cherisse Subero (Lecturer: Hilary Bengochea)
Published on: Mar 4, 2016
Transcripts - Presenting chapter 6 site design cherisse subero- masters project
Cherisse SuberoInformation Technology & E-Commerce Marketing Individual Presentation http://techlunatic.com/2011/09/this-is-why-your-websites-design-is-stopping-you-from-making-the-bucks/
Accessibility- Should be built into all websites ( it is a legal requirement under disability and discrimination law). User- centered design and usability- to ensure a satisfactory experience Information architecture- ensure findability Persuasion to deliver commercial results- design should emphasize specific content to meet the site’s objectives.
Customer acquisition- ‘Winning customers’ converting prospects/ visitors into customers Customer retention- Ensuring repeat purchase. via emails, offers; which bring them back to the site Customer extension- ‘ Extending the share of wallet’ selling other relevant products & services to the same customer. i.e Amazon, Trinifieds
Shataj Soft is the best Bangladeshi web design, Software & IT related Company since 2000. Source: http://youtu.be/1LD70pUE7O4
Integrated with other marketing activitiesIn particular outbound and inboundcommunicationsBuying modes and databases
Each site should have a clear online value proposition (OVP) that differentiates thesite from competitors, and defines services not available in the real world whichpositively impact the customer’s lives. The OVP should be communicated offline,online and on the site itself and should be delivered. Customer orientation involves grouping access to content and services that meet the needs of an audience made up of different stakeholders and customer segments with different familiarity with the net, the organization, its services and its site.Customized services can be delivered through personalization of web pages and e-mail. These help build relationships as data can be gathered about customers’ needsand services provided that these match needs more closely.
Site aesthetics are important consideration in design since the combination ofgraphics, colour, style, layout and typography define a site’s personality and style,which are important in branding. Designers have to work under the constrains of andtest for many technology variations including download speed, screen resolution,browsers and plug-ins.Aesthetics= Graphics + Colour + Style + Layout and Typography http://www.marcecko.com/#
Page layout is important to providing a clear consistent message throughout the site.This is achieved through standard locations of menus, logos, names, signposts andcontent. Menu bars should be easy to access, click on and readable. Itemized options such as ‘sort’ bars makes the page user friendly Offering deals time is notcan attract a wastedprospective searchingcustomer and through allencourage to itemsview the page.
Copywriting for the web shares much in common with other media. ‘CRABS’highlights the importance of chunking, relevance, accuracy, brevity andscanability.Remembermany visitorsbriefly scanpageslooking forheadlines..Etc.
Ease of use is achieved by creating a sound information architecture and thendesigning navigation tools and structures that enable a smooth flow for site visitors.Minimizing clicks to find content, simplicity, consistency and signposts can all helpachieve this. Facilitating additional purchases the consumer may not have thought of. Web page is simple, easy to understand and navigation to ‘add to cart’
Provisions for those who may require financing but aspire to make the purchase. (External benefit)Also linkages to sponsors (internal benefit)The site provideslinks to othervehicles andsocial media sitesaffiliated withcars such as‘Trinituner.com’.
Providing interactive content in addition to static content can help support thecustomer throughout the buying process through product selection tools, callbackfacilities and direct or indirect customer service tools.Learning helps customers learn about you, your company, yourproducts, etc. Interaction helps the customer to learn becauseinvolvement deepens the learning process.Animations- can explain different featuresand benefits of a product – Coca cola website Testimonials – successes for each of the products can encourage others to view ‘Email a friend’ facility- to bring awareness to others based on current customers passing on this information.
Testimonials – successes for each of the products can encourage others to view‘Email a friend’ facility- to bring awareness to others based on current customerspassing on this information. http://www.walkingeurope.info/interactive/taf.php
Leading a customer through the purchase can help break down reluctance to‘shopping cart abandonment’.Techniques which can assist:Minimize the number of stages leading to the purchase.Voucher system: Printed out on a customer’s printer, then redeemed in store.Location selection tool- find your nearest dealer by typing in the postal code.AFTER SALES SUPPORT is critical. Techniques for interactive support can be‘Customer feedback’ Option to interactive via questionnaire feedback ORSearchable FAQ’s where customers or prospect can confidentially post their queries.
Feedback is critical in site design. Knowing what the prospect or customer wantsis important. As a functional site understanding what you can do to improve toaccommodate the customer is beneficial. ( An idea can change the dynamics of theentire website).
Text cited: eMarketing eXcellence: The Heart of eBusiness, Second editionVideo Source: http://youtu.be/1LD70pUE7O4Websites used: http://www.marcecko.com http://www.charlotterusse.com/home/index.jsp http://www.nationalgeographic.com/ http://www.amazon.com/gp/product/B0051QVESA/ref=s9_pop_gw_g349_ir02/180- 2322404-8019652?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center- 2&pf_rd_r=1M0P4JSZF4BVTQA8S5H0&pf_rd_t=101&pf_rd_p=1263340922&pf_rd_i=5078 46 http://digg.com/ http://www.toyota-trinidad.com/ http://trinifieds.com/classifieds/ http://www.walkingeurope.info/interactive/taf.php http://www.cokezero.com/