Popcorn man reg
Published on: Mar 4, 2016
Transcripts - Popcorn man reg
Let’s get Poppin’ onSocial MediaReganie Smith-Love
The Case for Social Media• Social media is the #1 activity on the web.• If Facebook were a country it would be the 3rdlargest.• 90% of consumers trust peerrecommendations• In 2010 Facebook surpassed Google as themost visited website on the Internet.
The Case for Social Media• Social Media is “free”• Engage you customers, get feedback• Observe the conversation• Create a dialogue• Improves SEO (search engine optimization)• Create your voice, build your brand• Schedule your posts• Add value
What you need tothink about first…• Why social media?– Develop goals and objectives, work with a purpose• Define your audience!– Established partnerships, schools, schoolboards/districts, parents & family– What is your audience’s needs?• Select a theme for your strategy.– Awareness? Sales? Loyalty?– Yes some of these goals will overlap, and lead to theothers, but stick with one!
The recommendation• Let’s start with Facebook & Twitter• Find your social media audience before youexpand– Moms liking your page? Expand to Pinterest!– Youth likes your page? Expand to Instagram!
Twitter• 140 characters max.• Great for short messages, updates, news• Engage audience and post often• Get creative…
Where to start…• Find your audience and allies –they’re already there!• Fresno Unified - @FrensoUnified• Clovis Unified - @clovisusd• ChooseMyPlate.Gov - @MyPlate• President’s Council - @FitnessGov• Popcorn News- @popcorn• UC CalFresh Fresno - @UCCalFreshFC
Start Tweeting…Tweet about:• Fun popcorn &snacking news/facts• Healthy food products• Twitpic – childrenenjoying their tastysnacks• The philanthropy youdo, like providingscholarships!
Where to Start…• Facebook “pages” can like other pages! Just likefollowing accounts on Twitter, find your niche:– School districts, after school programs, healthy eatingadvocates• Take advantage of Facebook recommendations– Remember: 90% of consumers trust peerrecommendations• Take advantage of the visual nature of Facebookwith images and photo albums.
Start posting on FacebookThe Popcorn ManIs your family following the new USDA food plate? Take a look at theplate and requirements: http://www.choosemyplate.gov
Engagement• Contests & questions– Be careful – follow Facebook guidelines!• No “like” for a prize• Use 3rd party programs– Contest ideas• Name the Popcorn Man (mascot)• “Pop” Culture Trivia (Popcorn Culture: about Popcorn, thecompany, etc.)• Prizes– Give out some snacks, shirts and other tchotchke youhave (the coolest pens in the world, perhaps?)
Examples of successfulSocial Media
More awesome examples
Measurement & Analytics• Why analytics?– What do all those likes and RTs mean?– Why did that post get last likes than this one?– Who clicked on this post?• Top analytic tools?– Facebook insights– URL shorteners
What is in a name?
Integrate the brand