Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving local businesses.
Published on: Mar 3, 2016
Transcripts - Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
1 Trillion views
5 Ways to Win 1 Trillion viewsin LocalNathan HanksPresident & Co-FounderTweet this Talk @natehanks #SMBDigital
TO KNOW YOURCUSTOMERS YOU HAVETO LIVE AMONG THEM
GET READY FOR O2O
I booked acar for today
I reserved atable for tonight
I booked aphysical fornext week
What are youdoing aboutthe shift?
PROVE ROI or DIE
SEO Search Reputation Nurturing DirectoriesPayment Display Loyalty EmailWebsites Scheduling Social
SEO Search Reputation Nurturing DirectoriesPayment Display LoyaltyBE MORE THAN APOINT SOLUTION EmailWebsites Scheduling Social
LARGE MID-SIZED SMALLENTERPRISE ENTERPRISE BUSINESS ?
PROVE YOU ARE+41CLIENT FIRST
+87How likely are you to recommendto a friend or colleague? +72Not ExtremelyLikely Likely -111 2 3 4 5 6 7 8 9 10 DETRACTORS PASSIVES PROMOTERS -29
1. Do you live among your customers?2. How will O2O impact your business?3. How do you prove ROI to your clients?4. Are you more than a point solution?5. Are you really client first?
1 Trillion viewsThank YouNathan HanksPresident & Co-FounderConnect with Me @natehanks Nathan Hanks