Natural and Organic Personal Care Products in the U.S., 5th Edition
Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup-which during 2005-2010 boomed 61% to $7.7 billion-could top $11.0 billion as of 2016.
Published on: Mar 3, 2016
Transcripts - Natural and Organic Personal Care Products in the U.S., 5th Edition
Natural and Organic Personal Care Products in the U.S., 5th EditionPublished: December 2011No. of Pages: 294Price: $ 3750In 2011, the business world takes for granted that sales of natural health & beauty care(HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts thatthe U.S. consumer market for natural and organic skincare, haircare, and makeup-whichduring 2005-2010 boomed 61% to $7.7 billion-could top $11.0 billion as of 2016. Already,natural HBC is such a solid performer, that it can be considered a component of themainstream personal care market: Many of the players have finally learned that theirmoisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions.And "green" consumers are more receptive, too, even to the point of remaining loyal tonatural HBC brands in the recession of 2008-2009. But what comes next? In the comingyears, the battleground will be complicated by the Big Blur of retail channels; by new digitalsell-through media; by reformulations to please mainstream America; and by changingworld economics that will start to reverse the generations-old flow of U.S. brands todeveloping countries. The opportunities get hotter and hotter... But is it time to beginlooking for the cracks?Packaged Facts newest edition of our best-selling guide to the natural HBC market portraysits molten dynamics. Separate chapters on skincare, haircare, and makeup contain historicaland future dollar patterns, together with Packaged Facts famous in-depth analysis.Extensive demographic data from Packaged Facts own February 2011 consumer survey arealso included. Plus the battle profiles of Better Botanicals, Clorox/Burts Bees, EsteeLauder/Aveda, Hain Celestial, Weleda, and others are detailed.Report MethodologyNatural and Organic Personal Care Products in the U.S., 5th Edition is based on informationgathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how natural HBC products are sold through retail stores; Packaged Facts alsoconsults with industry executives. Secondary research involves the evaluation andcomparison of data from mountains of articles found in financial, marketing, and retailpublications, as well as on corresponding types of websites. Company literature,government agencies, and other sources also provide valuable secondary data.Stats on market revenues and growth trends derive from all available data on the consumernatural personal care marketplace, be they quantitative or qualitative; that is to say, abroad range of societal and economic trends are factored in, to help shape the mostaccurate possible view of sales progress.
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