Political party - Brand mgt
Published on: Mar 4, 2016
Transcripts - Political party - Brand mgt
‘ The Light of India ’
Founder : Educated Youth Trust
Support of the vast students
Sound knowledge about the
Good creativity and highly
Lack in financial support.
Has strong power in southern
Strong existing parties.
Emergence of new parties.
BRAND PENETRATIONBRAND PENETRATION
Educated Youth Community
Professionals Working Class
Community Based People Illiterates
BRAND AWARENESSBRAND AWARENESS
Party owned media (Thunder Network).Party owned media (Thunder Network).
Political party meetings throughout the country.Political party meetings throughout the country.
Advertisement through news papers and TV commercials.Advertisement through news papers and TV commercials.
PR wing.PR wing.
Open debate in television channel.Open debate in television channel.
BRAND EXTENSIONBRAND EXTENSION
Youth Wing.Youth Wing.
Women's Wing.Women's Wing.
Senior Citizen Wing.Senior Citizen Wing.
BRAND VALUESBRAND VALUES
BRAND PERSONALITYBRAND PERSONALITY
Change – productive bureaucracy.Change – productive bureaucracy.
Corruption Free Governance.Corruption Free Governance.
No caste system – all are equal.No caste system – all are equal.
““The light of India – guiding to the change”The light of India – guiding to the change”
Poor People during 1940
Rich people during 1940
Looking for a change and
“ The light of India ”
‘Youth democratic party’