Price comparison website business in indiaa - rillusion
A comparison shopping website is a basically a vertical search engine, that lets the shoppers filter out the products based on various criteria, such as price, features and availability.
Published on: Mar 4, 2016
Transcripts - Price comparison website business in indiaa - rillusion
Price Comparison Website Business in India –
a complete analyse
- Mukund Joshi
A comparison shopping website is a basically a vertical search engine, that lets the shoppers filter
out the products based on various criteria, such as price, features and availability. This is a new type
of business and has come around only in the late 1990s. This is also called by some as a hybrid
business, as it does not involve selling items first-hand, but is just a medium between the sellers and
This business has gained much popularity in the recent years as it reduces the problem of going
from one website to another and checking out to compare the prices. Many a websites have come up
in the past few years based on this very business plan.
So today, we look at the main Indian websites in this business plan.
IT started as a website to extract information off the internet and deliver it to enterprises. It
progressed slowly into a website to compare and transact millions of products through one window.
In 1998, it was bought by Amazon and was launched in February, 2012 as an official comparison-
shopping website. Today, it is one of the biggest and most preferred website for comparing prices
before buying items online.
The website has a very friendly home page, with a big, bold and clear Search option, which makes
the website more directly search-friendly, than going through categories and pinpointing the item of
choice. Also, the search is very effective and clear, and the website is made better as the website is
There are a lot of departments like books, clothing, shoes, men and women accessories, baby
products, furniture, health and sports items, gardening, music instruments and even pet supplies.
Along with all of this, there are electronic gadgets, like mobiles, televisions, dongles, DTH services,
and even gourmet.
The home page also shows you the daily best sellers, most popular authors, hottest offers and the
best deals. It also shows the best deals in each department. Also, the website is mobile friendly and
has a great app for purchasing on-the-go.
Other than purchasing, there are options available to sell a used item, and ads can be posted on the
website for free, for selling anything, ranging from mobile phones, cameras, televisions,
refrigerators, computers, books, and even vehicles-like cars, bikes and cycles.
There is a “Price too high?” option too. The price of electronic gadgets keep changing frequently.
This option, if chosen, will send a notification to the buyer when the price of the object falls down
to the desired number.
Along with all of this, email subscription is possible, which gives you the best offers and deals and
coupons. Feedback on the usage and other suggestions can be sent too.
There is only one main drawback of this site that there is no option available for comparison of two
There are many unique points about this website, the most important of it being the posting of free
ads for selling used items. Also, this is the only website that deals with selling and buying of
vehicles, mainly cars, and their accessories. This website has a huge collection of video games,
which are categorized based on the console, genre, top selling, and new and there are also options
available to pre-order the games. The option of business nearby is a very innovative and only found
on this website. It locates nearby stores that might have the product you are looking for.
Started in 2011, by Abhinav and Hitesh, two guys from IIT, Delhi, Smartprix is an online
comparison shopping tool that offers shoppers the ability to view and compare mobile phones and
their respective pricing information on different online stores, thereby enabling users to ultimately
find the right product from the right store at the best price. It is one of the most trusted and effective
comparison website in the electronic sector.
This website is the best for gadget purchasing, as it provides the perfect comparison among a huge
collection of products, with reviews by both experts and users. The top trending searches and
comparisons are showed, which help the buyer decide and let him know what the best product is, in
The product plus and minus points are clearly described and
This website contains information only about the electronic gadgets like mobiles,
tablets, laptops and cameras, and books. The website is not very user-friendly and very professional,
which makes it more like a company website. Many options have been found to be repeated, in the
sense like two or more links lead to the same page, make them redundant.
An offspring of Girnar software, it is a part of the same family responsible for other successful
ventures including Cardekho.com and is India's leading search portal with over 1.5 Crore products.
It was chosen as “Website of the year” in 2013.
The products are very well categorized which makes them very easy to find, and
an effective way to find the items. There are a lot of departments, which contain a very wide range
of products. The books have been segregated by popularity, in each category, which has not been
done on any other website. Exclusive and best deals from all the different websites have been
shown on the home page. Groupon coupons are available to further decrease the prices of the
products, and avail many other services. Lot of important news is available for reference on various
things, be it a product or seller. Upcoming items and latest popular deals are highlighted to help the
buyers for making better choices. PriceDekho.com has a fast search result optimization and thus
makes navigation easier for the users.
The website has a lot of distracting advertisements and annoying popups, which
make the shopping experience a bit bad.
BuyHatke is a dynamic product and price discovery platform, made by 4 students from IIT,
Kharagpur and started in July, 2012. It is one of the top 700 sites in India. It has been recognized as
one of the best startups in India, and has received wide recognition from various mainstream news
media. They aim to provide “The Ultimate Shopping Experience”.
Buyhatke.com has over 16 affiliated web portals which it compares prices from.
Not only the price but the delivery time taken, the user reviews and other aspects of the websites are
compared and checked once in a while.
It provides a demo for the first-time visitors for using the website effectively. It
allows comparison of products, and provides a lot of deals with top as well as per department
categorization. Every department has clearly described subcategories, for easy finding.
The website also sells stamps, which are rarely available anywhere else on the
internet. The product price-time graph is a very effective tool and helps the buyers a great deal.
Before shopping, you can set your budget and all the results will be displayed according to that. The
results can be filtered based on seller website, price and company. Also, the website is very mobile
friendly, with mobile applications on almost every mobile OS, for intelligent buying on-the-go.
The website, still being in the beta phase is still a bit confusing and the search
results get jumbled up creating a bit of problem in the search aspect. The products are not well-
organized and departmentalized in the search results. The same product is listed again and again
with other sellers, instead of being in the same listing. This makes the search results clustered and
finding the product becomes highly difficult.
If you are lost during the search, one-on-one chat sessions with an expert is readily
available to help you out on any query you have, which is a very innovative idea, and is a great
help, as you don't have to struggle to find the product alone.
Also the Google chrome add-on creates an amazing shopping experience, even when
you are on other websites, by giving you product details, and tips on better choices, and prices.
The product price-time graph is also a great help as it shows you how the product
price has changed with time, and lets you plan the buying.
MOST EFFECTIVE TOOL
The mobile applications, Google chrome add-on, one-on-one chat sessions, product
price-time graphs, huge variety of products and the website having young minds
working behind it make it the best tool in the industry.