National bike ride 2011 big 5- for blog
Published on: Mar 3, 2016
Transcripts - National bike ride 2011 big 5- for blog
Editorial Sponsorship Investment Opportunities Sponsorship Proposal
Team Green Britain Bike week is a national celebration of cycling – and the UK’s largest mass participation cycling event. With over half a million people joining in last years nationwide events, the event reaches out to a families, schools and companies – exactly the sort of people our radio stations broadcast to. Selected stations from the FRS Portfolio will joining in the nationwide fun in a variety of ways - from giving out tips to help listeners get ready for the rides, to getting their DJs out there on two wheels too! Our local stations are all set to get set go, and with a Sponsorship/ Promotion, your brand can ride on the success of the week! Location of events
<ul><li>Why Use Sponsorship & Promotions? </li></ul>The perfect way to communicate with your target audience in an interactive and engaging way. Key messaging is brought to life by being weaved into the competition mechanics. Presenter involvement in promoting the campaign is an invaluable endorsement for the brand."
Client Led Promotions First Radio Stations excel in retail promotions ….
<ul><li>With events happening across the UK, FRS stations are perfect placed to ensure maximum coverage: </li></ul>
<ul><li>Six Week Sponsorship </li></ul><ul><li>We propose a bespoke 6 week Sponsorship , beginning mid May and continuing up to and including National Bike Week – June 18 th - 26 th , across 5 of our radio groups, covering key areas of the UK. </li></ul><ul><li>As the Nation Bike Week approaches, it’s the ideal time to start thinking about health and fitness. </li></ul><ul><li>This sponsorship is the perfect way to reach both the health-conscious, and those who could do with a little encouragement! </li></ul><ul><li>A series of 40 second trails will be played out 3 times a day , and changed weekly. They will consist of a variety of top tips for fitness perfection, and easy, do-able ways to keep healthy! </li></ul>A webpage will further enhance the effectiveness of this sponsorship. It will include a hyperlink to the National Bike Week website as well as other promotional information and graphics. Live reads will notify listeners of events in their area, and push to the website for more information.
Laydown <ul><li>Weeks 1 – 6 </li></ul><ul><li>3 x 40 sec promo trails (infomercials) 06:00 – 19:00 </li></ul><ul><li>2 x 30 sec Live Reads 06:00 – 19:00 </li></ul>
Delivery For more information and costs, please contact your S&P Team on 020 7960 2900 12.2 31.8 3896 47495 All services (5) 11.6 30.2 1842 21352 UTV Radio 12.6 37.3 540 6777 Total UKRD 12.4 30.2 303 3757 Tindle Radio Anglia 13.8 34.8 939 12976 Lincs FM Group 10.6 24.2 249 2632 kmfm Group OTH TSA % (Reach) Reach (000's) Impacts (000's) Service