Popdeem: Marketing Platform Demo
Popdeem is a social marketing platform, that allows brands to reward their customers for sharing local experiences. By rewarding customers for sharing these experiences on social networks, brands can turn loyal customers into brand advocates. Brands can run mobile promotions that incentivise users to share content on social networks at specific venues. Customers can check-in or share photos on Facebook and Twitter at a venue to redeem rewards. Additionally, brands gain access to a layer of social insights, that they can use to identify and target customers based on social information such as demographics, social influence and interests. Popdeem helps brands:
Increase customer engagement on social networks.
Drive brand advocacy and peer-to-peer awareness.
Gain a deeper social insight into your who your customers are and what they’re interested in. Popdeem can be integrated into existing mobile apps or white labelled as a new mobile app.
Published on: Mar 4, 2016
Transcripts - Popdeem: Marketing Platform Demo
Social Rewards Platform Demo
Popdeem is managed from your admin dashboard at popdeem.com/admin
From here, you can create and edit social reward campaigns.
The ‘Social Hub’ is your
centralised dashboard. This is
where you get an overview of how
many social accounts have been
registered on your brand’s app.
The ‘Social Hub’ allows you
to see how many social
actions have been generated
from your reward campaigns
and how many people that
have been reached.
To set up a new campaign, simply go to the ‘Campaigns’ section of your
dashboard, and click ‘Create Campaign’.
1) Choose what social network you want people to complete a social action
For example, if you choose a ‘Check In’ on ‘Facebook’, a user must check-in
to a location or venue of your choice on Facebook to redeem their reward.
2) Enter in the
details of your
‘Coupon’ is an
instant reward that
can be redeemed
instantly in-store or
(e.g. Free Cappuccino)
’Sweepstakes’ is a
(e.g. Be in with a chance to
win tickets to New York)
3) Fill in the
• Reward details
• When it is available
• Terms and conditions
• Quantity available
• How long before a user
can redeem that
Click ‘Next Step’ to
4) Choose what type of group you want to target.
You can simply select ‘All Users’ or you can tailor rewards based on age,
gender, social inﬂuence, loyalty, interests and advocacy.
If you’re running a campaign in partnership with a sporting event you could
reward young male inﬂuencers between the age of 21 - 25 for sharing a
photo of their experience at the stadium.
Creating a new group is easy. Simply ﬁll in your own parameters to deﬁne
who you want to target.
5) Finally, choose if you want to notify your users of this reward.
You can schedule the notiﬁcation to be sent at a later date.
Analytics: Each reward has it’s own analytics page. From here, you can see
how individual campaigns are performing.
Activity Feed: You also receive an activity stream so you can see the brand
experiences that people are sharing on each campaign.
Proﬁling: From the proﬁling section you can create and manage groups for
targeting. You can also see an overview of app users’ main interests.
Additionally, on the proﬁling section you can get individual snapshots of your users.
For more information or to register for Popdeem