Native Apps vs. The Mobile Web vs. Web Apps: Which Route Is Best For Your Enterprise
This whitepaper explores the difference between and defines native apps, web apps, and the mobile web. Further, the paper discusses the evolution of HTML5, the fifth version of the HyperText Markup Language, its most important elements (canvas element, video/audio element, offline web applications, geolocation, and the omission of using IP addresses) and how its implementation will affect not only web apps, but the overall mobile experience.
Published on: Mar 3, 2016
Transcripts - Native Apps vs. The Mobile Web vs. Web Apps: Which Route Is Best For Your Enterprise
Native Apps vs. The Mobile Web vs. Web AppsWhich Route Is Best For Your Enterprise? Which Suits Your Needs? This increasing fragmentation of accessible through a browser or mobile devices and the operating via their native mobile applicationSince the iPhone’s launch in 2007, systems on which they run force counterparts. So let’s define oursmartphones and tablet comput- companies to look to the future of terms:ers have become mass market mobile computing to determinephenomena. Millions of devices whether a mobile website, native • A native application is es-sell each quarter, and roughly 30 app, or some combination of sentially a bundle of softwarepercent of the American popula- the two will best suit their needs. developed and designed totion now carry smartphones. run specifically on a computer,Though mobile devices had a smartphone, or tablet.humble start in voice-only com-munications, now they serve as • The mobile web refers tohandheld computers—especially the browser-based Internetwith the growing popularity of experience on mobile devices.applications. These apps extend Mobile websites have theand enhance the functionality of ability to run across essentiallyour new generation of mobile any platform with a built-indevices. web browser.So what devices are out there in • Web apps are essentiallythe population’s hands? Initially, apps that run inside a device’sApple’s iPhone led the pack in the Applications, Defined browser.smartphone market, but its com-petitors have also innovated their Most people think of smartphone Native applications are specificlineup of products. Android, for apps when they hear the word to a particular platform. For ex-example, emerged as a serious ri- “app,” understanding the product ample, Objective-C is the primaryval to the iPhone and Blackberry. as something installed on their programming language usedAs for tablets, again, Apple’s iPad iPhone, iPad, Android, or other to develop native applicationsis not the only option: the Sam- mobile device. Applications, how- for Apple’s iOS devices (iPhone,sung Galaxy recently broke the ever, come in a variety of fashions iPod, and iPad). Native apps$1 million sales mark and the and formats. For example, Micro- invite users to take advantage ofBlackberry Playbook and the LG soft Word and iTunes are desktop particular device features such asOptimus Pad plan to release early applications. Facebook and NY- GPS, accelerometer, and camerain 2011. Times.com are web applications roll. Up to this point, they have Contact PointAbout at 202.391.0347, firstname.lastname@example.org or visit www.pointabout.com for more information.